Groundwork

Funeral services · County · Missouri

Funeral homes in Ray County, MO

Competitor counts, household spending and official business counts for funeral homes in Ray County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #1,169 of 1,472 scored counties
#37 of 43 scored counties in Missouri

Listings
7
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.4M
On funerals · $155 a household
Spending per listing
$201K
70% below the U.S.
Listings per 10k households
7.7
3.7 times the U.S.
Population, 2025
23,398
+1.1% since 2020

See the funeral homes around any address in Ray County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For funeral homes, Ray County has a Groundwork market score of 33 (lower middle): #1,169 of 1,472 scored counties and #37 of 43 scored counties in Missouri. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 7 funeral homes in Ray County. None of them are chain locations, against 10% across the U.S. That comes to 7.7 for every 10,000 households, 3.7 times the U.S. rate of 2.1.

At $155 per household (8% above the U.S. average), households in Ray County spend about $1.4M a year on funerals. That is about $201K of household spending for each home on map listings, 70% below the U.S. figure of $679K.

There is no official count of businesses with payroll classed as funeral homes and funeral services in Ray County: counts under 3 aren’t published. Population estimates show Ray County grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%).

How Ray County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Ray County, MO compared with Missouri and the U.S.
MeasureRay CountyMissouriU.S.
Listings per 10k households7.72.72.1
Spending per listing$201K$521K$679K
Households per official establishmentn/a6,1788,510
Official establishment growth, 2019–2023n/a+1.5%−1.7%
Population growth, 2020–2025+1.1%+1.9%+3.1%
Spending per household on funerals$155$140$143
Median household income$74,573$70,702$80,734
Groundwork market score3335

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
70 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Ray County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ray County

Population, 2025 estimate
23,398+1.1% since 2020
Households
9,116
Median age
42.3
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
569 sq. mi.
People per square mile
41
Median household income
$74,573+20.4% vs. 2015–2019, before inflation
Average household income
$92,338
Median home value
$198,800
Jobs located here
4,281
Daytime population
16,549Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ray County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for funeral homes, numbered among those based in Missouri, with Ray County marked.

Top counties in Missouri

Counties in Missouri ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Charles County, MO75201.2$1.1M+4.9%#138 of 1,472
2Christian County, MO7251.4$966K+8.3%#195 of 1,472
3Jefferson County, MO7170.8$1.7M+2.7%#208 of 1,472
4Newton County, MO6752.3$698K+6.1%#309 of 1,472
5Greene County, MO66181.4$950K+3.3%#321 of 1,472
6Cass County, MO66112.5$598K+7.1%#336 of 1,472
7Platte County, MO6581.8$682K+6.7%#360 of 1,472
8Clay County, MO64171.7$737K+4.3%#381 of 1,472
9Taney County, MO6473.1$544K+1.7%#390 of 1,472
10St. Louis County, MO63671.6$913K−1.2%#394 of 1,472
37Ray County, MO3377.7$201K+1.1%#1,169 of 1,472

Other business types in Ray County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Ray County, MO?

Ray County has 7 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Ray County: counts under 3 are left out.

How much do households in Ray County, MO spend on funerals?

About $1.4M a year, or $155 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 7 funeral homes on map listings, it comes to $201K per home. It is estimated from the incomes of the 9,116 households in Ray County and national spending patterns by income.

How does Ray County, MO compare with the U.S. for funeral homes?

Ray County has 7.7 funeral homes per 10,000 households, 3.7 times the U.S. rate of 2.1. Spending per home is $201K, 70% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Ray County would have about 2, against 7 on map listings.

How fast is Ray County, MO growing?

Population estimates put Ray County at 23,398 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,116 households. Median household income in Ray County is $74,573, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ray County scores 33 for funeral homes (lower middle), #1,169 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ray County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Ray County

Screening a site or an acquisition in Ray County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ray County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.