Beauty and personal care · County · Wisconsin
Barbershops in Winnebago County, WI
Competitor counts, household spending and official business counts for barbershops in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #184 of 1,356 scored counties
#8 of 33 scored counties in Wisconsin
- Listings
- 24
- 7 chain locations (29%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $71.1M
- On personal care products and services · $979 a household
- Spending per listing
- $3M
- 57% above the U.S.
- Listings per 10k households
- 3.3
- 38% below the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the barbershops around any address in Winnebago County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $979 per household (3% below the U.S. average), households in Winnebago County spend about $71.1M a year on personal care products and services. That works out to $3M per shop, 57% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 24 barbershops on map listings in Winnebago County as of September 2026. Chain locations make up 29% of them, against 12% across the U.S. Per 10,000 households, that is 3.3, 38% below the U.S. rate of 5.3.
The official count of businesses with payroll classed as barber shops in Winnebago County was 3 in 2023. That is one for every 24,222 households, against one for every 16,589 across the U.S. Official counts also show 27 one-person businesses without payroll.
Population estimates show Winnebago County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). For barbershops, Winnebago County has a Groundwork market score of 72 (upper middle): #184 of 1,356 scored counties and #8 of 33 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 3.5 | 5.3 |
| Spending per listing | $3M | $2.9M | $1.9M |
| Households per official establishment | 24,222 | 18,643 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +28.5% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $979 | $1,007 | $1,005 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 72 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 23
- Annual payroll, 2023
- $645K
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 247 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for barbershops, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons45
- Barbershops72
- Nail salons67
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Winnebago County, WI?
As of September 2026, map listings count 24 barbershops in Winnebago County. 7 of them (29%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Another 27 one-person businesses have no payroll, by official counts.
How much do households in Winnebago County, WI spend on personal care products and services?
About $71.1M a year, or $979 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 24 barbershops on map listings, it comes to $3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for barbershops?
Winnebago County has 3.3 barbershops per 10,000 households, 38% below the U.S. rate of 5.3. Spending per shop is $3M, 57% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Winnebago County would have about 38, against 24 on map listings. There is one business with payroll in the industry for every 24,222 households, against one for every 16,589 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 72 for barbershops (upper middle), #184 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.