Beauty and personal care · County · Wisconsin
Barbershops in Walworth County, WI
How Walworth County, WI compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #85 of 1,356 scored counties
#2 of 33 scored counties in Wisconsin
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $44.9M
- On personal care products and services · $1,043 a household
- Spending per listing
- $6.4M
- 3.4 times the U.S.
- Listings per 10k households
- 1.6
- 70% below the U.S.
- Population, 2025
- 106,127
- +0.8% since 2020
See the barbershops around any address in Walworth County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in Walworth County is 78 (high), #85 of 1,356 scored counties and #2 of 33 scored counties in Wisconsin. That puts it in the top 10% of counties for barbershops.
As of September 2026, map listings count 7 barbershops in Walworth County. None of them are chain locations, against 12% across the U.S. Per 10,000 households, that is 1.6, 70% below the U.S. rate of 5.3.
Household spending on personal care products and services in Walworth County comes to about $44.9M a year: $1,043 per household, 4% above the U.S. average. That works out to $6.4M per shop, 3.4 times the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Walworth County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $261K has gone to businesses classed as barber shops in Walworth County. Population estimates put the population change in Walworth County from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%).
How Walworth County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walworth County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 3.5 | 5.3 |
| Spending per listing | $6.4M | $2.9M | $1.9M |
| Households per official establishment | n/a | 18,643 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +28.5% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,043 | $1,007 | $1,005 |
| Median household income | $80,520 | $77,485 | $80,734 |
| Groundwork market score | 78 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $261K
SBA-backed loans to businesses classed as barber shops in Walworth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walworth County
- Population, 2025 estimate
- 106,127+0.8% since 2020
- Households
- 43,087
- Median age
- 42.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 555 sq. mi.
- People per square mile
- 190
- Median household income
- $80,520+26.3% vs. 2015–2019, before inflation
- Average household income
- $109,464
- Median home value
- $302,700
- Jobs located here
- 43,660
- Daytime population
- 95,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walworth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for barbershops, numbered among those based in Wisconsin, with Walworth County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
Other business types in Walworth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons52
- Barbershops78
- Nail salons70
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Walworth County, WI?
Walworth County has 7 barbershops on map listings as of September 2026. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in Walworth County: counts under 3 are left out. Official counts also show 13 one-person businesses without payroll.
How much do households in Walworth County, WI spend on personal care products and services?
About $44.9M a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 7 barbershops on map listings, it comes to $6.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 43,087 households in Walworth County and national spending patterns by income.
How does Walworth County, WI compare with the U.S. for barbershops?
Walworth County has 1.6 barbershops per 10,000 households, 70% below the U.S. rate of 5.3. Spending per shop is $6.4M, 3.4 times the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Walworth County would have about 24, against 7 on map listings.
How fast is Walworth County, WI growing?
Population estimates put Walworth County at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income in Walworth County is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walworth County scores 78 for barbershops (high), #85 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walworth County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Walworth County
Screening a site or an acquisition in Walworth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.