Beauty and personal care · County · Wisconsin
Barbershops in Polk County, WI
How Polk County, WI compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.3M
- On personal care products and services · $989 a household
- Spending per listing
- $9.7M
- Too few listings to compare
- Listings per 10k households
- 1.0
- Too few listings to compare
- Population, 2025
- 45,803
- +1.7% since 2020
See the barbershops around any address in Polk County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 barbershops in Polk County. That is 1.0 per 10,000 households.
Household spending on personal care products and services in Polk County comes to about $19.3M a year: $989 per household, 2% below the U.S. average. Spread across 2 barbershops, that is $9.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in Polk County: counts under 3 aren’t published. Official counts also show 7 one-person businesses without payroll.
Population estimates show Polk County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). With 2 barbershops on map listings, Polk County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Polk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Polk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 3.5 | 5.3 |
| Spending per listing | $9.7M | $2.9M | $1.9M |
| Households per official establishment | n/a | 18,643 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +28.5% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $989 | $1,007 | $1,005 |
| Median household income | $77,219 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Polk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Polk County
- Population, 2025 estimate
- 45,803+1.7% since 2020
- Households
- 19,542
- Median age
- 46.5
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 914 sq. mi.
- People per square mile
- 50
- Median household income
- $77,219+28.7% vs. 2015–2019, before inflation
- Average household income
- $94,913
- Median home value
- $271,900
- Jobs located here
- 16,552
- Daytime population
- 37,385Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Polk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for barbershops, numbered among those based in Wisconsin, with Polk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
| Polk County, WI | Not scored | 2 | 1.0 | $9.7M | +1.7% |
Other business types in Polk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas65
- Hair salons53
- Barbershops
- Nail salons75
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Polk County, WI?
There are 2 barbershops on map listings in Polk County as of September 2026. The listings count barbershops. No official count is published for barber shops in Polk County: counts under 3 are left out. Official counts list 7 one-person businesses without payroll.
How much do households in Polk County, WI spend on personal care products and services?
About $19.3M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 2 barbershops on map listings, it comes to $9.7M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 19,542 households in Polk County and national spending patterns by income.
How does Polk County, WI compare with the U.S. for barbershops?
Polk County has 2 barbershops on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of barbershops to household spending, Polk County would have about 10, against 2 on map listings.
How fast is Polk County, WI growing?
Population estimates put Polk County at 45,803 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 19,542 households. Median household income in Polk County is $77,219, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Polk County has no market score for barbershops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Polk County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Polk County
Screening a site or an acquisition in Polk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Polk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.