Beauty and personal care · County · Wisconsin
Barbershops in Dane County, WI
Competitor counts, household spending and official business counts for barbershops in Dane County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #220 of 1,356 scored counties
#11 of 33 scored counties in Wisconsin
- Listings
- 78
- 15 chain locations (19%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $277M
- On personal care products and services · $1,101 a household
- Spending per listing
- $3.6M
- 88% above the U.S.
- Listings per 10k households
- 3.1
- 42% below the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the barbershops around any address in Dane County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Dane County spend about $277M a year on personal care products and services, or $1,101 per household, 10% above the U.S. average. That is about $3.6M of household spending for each shop on map listings, 88% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Dane County has 78 barbershops on map listings as of September 2026. Chain locations make up 19% of them, against 12% across the U.S. Per 10,000 households, that is 3.1, 42% below the U.S. rate of 5.3.
In 2023, official counts showed 25 businesses with payroll in Dane County classed as barber shops. That is one for every 10,061 households, against one for every 16,589 across the U.S. Another 84 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $270K have gone to businesses classed as barber shops in Dane County.
Population estimates put the population change in Dane County from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). Dane County scores 70 (upper middle) on the Groundwork market score for barbershops, ranking #220 of 1,356 scored counties and #11 of 33 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.5 | 5.3 |
| Spending per listing | $3.6M | $2.9M | $1.9M |
| Households per official establishment | 10,061 | 18,643 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +28.5% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,101 | $1,007 | $1,005 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 70 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 25
- Employees, 2023
- 134
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- 84Businesses with no payroll
- Map listings, September 2026
- 7815 chain locations
- Listings at the U.S. rate for this spending
- 147The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $270K
SBA-backed loans to businesses classed as barber shops in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for barbershops, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
| 11Dane County, WI | 70 | 78 | 3.1 | $3.6M | +4.9% | #220 of 1,356 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons49
- Barbershops70
- Nail salons71
- Spas and skin care55
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Dane County, WI?
Map listings as of September 2026 show 78 barbershops in Dane County. 15 of them (19%) are chain locations. The listings count barbershops. Official counts show 25 businesses with payroll classed as barber shops in 2023. Official counts list 84 one-person businesses without payroll.
How much do households in Dane County, WI spend on personal care products and services?
About $277M a year, or $1,101 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 78 barbershops on map listings, it comes to $3.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for barbershops?
Dane County has 3.1 barbershops per 10,000 households, 42% below the U.S. rate of 5.3. Spending per shop is $3.6M, 88% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Dane County would have about 147, against 78 on map listings. There is one business with payroll in the industry for every 10,061 households, against one for every 16,589 across the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 70 for barbershops (upper middle), #220 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.