Beauty and personal care · County · Wisconsin
Barbershops in Kenosha County, WI
How Kenosha County, WI compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #830 of 1,356 scored counties
#32 of 33 scored counties in Wisconsin
- Listings
- 37
- 7 chain locations (19%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $71M
- On personal care products and services · $1,031 a household
- Spending per listing
- $1.9M
- 2% above the U.S.
- Listings per 10k households
- 5.4
- 2% above the U.S.
- Population, 2025
- 168,448
- −0.4% since 2020
See the barbershops around any address in Kenosha County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 37 barbershops in Kenosha County. Of those, 7 are chain locations, or 19%, against 12% across the U.S. Per 10,000 households, that is 5.4, 2% above the U.S. rate of 5.3.
Household spending on personal care products and services in Kenosha County comes to about $71M a year: $1,031 per household, 3% above the U.S. average. That is about $1.9M of household spending for each shop on map listings, 2% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in Kenosha County was 6 in 2023. That is one for every 11,484 households, against one for every 16,589 across the U.S. Official counts list 48 one-person businesses without payroll.
Population estimates put the population change in Kenosha County from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Groundwork market score for barbershops in Kenosha County is 45 (lower middle), #830 of 1,356 scored counties and #32 of 33 scored counties in Wisconsin.
How Kenosha County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kenosha County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.5 | 5.3 |
| Spending per listing | $1.9M | $2.9M | $1.9M |
| Households per official establishment | 11,484 | 18,643 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +6.4% | +28.5% |
| Population growth, 2020–2025 | −0.4% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,031 | $1,007 | $1,005 |
| Median household income | $81,239 | $77,485 | $80,734 |
| Groundwork market score | 45 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 30
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 48Businesses with no payroll
- Map listings, September 2026
- 377 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Kenosha County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kenosha County
- Population, 2025 estimate
- 168,448−0.4% since 2020
- Households
- 68,904
- Median age
- 40.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 272 sq. mi.
- People per square mile
- 620
- Median household income
- $81,239+27.5% vs. 2015–2019, before inflation
- Average household income
- $103,301
- Median home value
- $265,500
- Jobs located here
- 76,591
- Daytime population
- 157,773Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kenosha County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for barbershops, numbered among those based in Wisconsin, with Kenosha County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
| 32Kenosha County, WI | 45 | 37 | 5.4 | $1.9M | −0.4% | #830 of 1,356 |
Other business types in Kenosha County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons46
- Barbershops45
- Nail salons60
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Kenosha County, WI?
There are 37 barbershops on map listings in Kenosha County as of September 2026. 7 of them (19%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Official counts also show 48 one-person businesses without payroll.
How much do households in Kenosha County, WI spend on personal care products and services?
About $71M a year, or $1,031 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 37 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 68,904 households in Kenosha County and national spending patterns by income.
How does Kenosha County, WI compare with the U.S. for barbershops?
Kenosha County has 5.4 barbershops per 10,000 households, 2% above the U.S. rate of 5.3. Spending per shop is $1.9M, 2% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Kenosha County would have about 38, against 37 on map listings. There is one business with payroll in the industry for every 11,484 households, against one for every 16,589 across the U.S.
How fast is Kenosha County, WI growing?
Population estimates put Kenosha County at 168,448 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 68,904 households. Median household income in Kenosha County is $81,239, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kenosha County scores 45 for barbershops (lower middle), #830 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kenosha County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Kenosha County
Screening a site or an acquisition in Kenosha County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kenosha County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.