Groundwork

Food and drink · County · Virginia

Bakeries and dessert shops in Staunton city, VA

The bakeries and dessert shops in Staunton city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #1,655 of 1,889 scored counties
#68 of 79 scored counties in Virginia

Listings
13
3 chain locations (23%)
Official establishments
10
All snack bars and retail bakeries
Household spending a year
$38.5M
On food away from home · $3,403 a household
Spending per listing
$3M
29% below the U.S.
Listings per 10k households
11.5
17% above the U.S.
Population, 2025
26,801
+3.8% since 2020

See the bakeries and dessert shops around any address in Staunton city

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for bakeries and dessert shops in Staunton city is 29 (lower middle), #1,655 of 1,889 scored counties and #68 of 79 scored counties in Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 13 bakeries and dessert shops in Staunton city. Chain locations make up 23% of them, against 35% across the U.S. Per 10,000 households, that is 11.5, 17% above the U.S. rate of 9.8.

Households in Staunton city spend about $38.5M a year on food away from home, or $3,403 per household, 16% below the U.S. average. Spread across 13 bakeries and dessert shops, that is $3M per shop, 29% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

Official counts show 10 businesses with payroll classed as snack bars and retail bakeries in Staunton city in 2023. That is one for every 1,131 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates show Staunton city grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%).

How Staunton city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Staunton city, VA compared with Virginia and the U.S.
MeasureStaunton cityVirginiaU.S.
Listings per 10k households11.58.59.8
Spending per listing$3M$5.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,1312,0201,369
Official establishment growth, 2019–2023n/a+21.9%+24.6%
Population growth, 2020–2025+3.8%+2.8%+3.1%
Spending per household on food away from home$3,403$4,372$4,070
Median household income$65,581$93,170$80,734
Groundwork market score2980

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 10All snack bars and retail bakeries
Employees, 2023
139
Annual payroll, 2023
$2.1M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Staunton city

Population, 2025 estimate
26,801+3.8% since 2020
Households
11,309
Median age
41.4
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
20 sq. mi.
People per square mile
1,303
Median household income
$65,581+24.7% vs. 2015–2019, before inflation
Average household income
$82,942
Median home value
$259,200
Jobs located here
11,910
Daytime population
25,488Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Staunton city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for bakeries and dessert shops, numbered among those based in Virginia, with Staunton city marked.

Top counties in Virginia

Counties in Virginia ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1New Kent County, VA9455.4$8.9M+21.2%#3 of 1,889
2Stafford County, VA94346.5$8.2M+8.3%#4 of 1,889
3Orange County, VA9196.1$7.1M+10.1%#12 of 1,889
4Isle of Wight County, VA9095.7$7.4M+6.7%#14 of 1,889
5Chesterfield County, VA90906.4$7M+8.7%#16 of 1,889
6Louisa County, VA8995.8$7M+13.6%#23 of 1,889
7Spotsylvania County, VA89377.1$6.7M+10.5%#24 of 1,889
8Suffolk city, VA88266.9$6.1M+10.4%#28 of 1,889
9Fluvanna County, VA8754.8$8.9M+6.2%#29 of 1,889
10Frederick County, VA86287.9$5.6M+8.8%#40 of 1,889
68Staunton city, VA291311.5$3M+3.8%#1,655 of 1,889

Other business types in Staunton city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Staunton city, VA?

There are 13 bakeries and dessert shops on map listings in Staunton city as of September 2026. 3 of them (23%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 10 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

How much do households in Staunton city, VA spend on food away from home?

About $38.5M a year, or $3,403 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 13 bakeries and dessert shops on map listings, it comes to $3M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.

How does Staunton city, VA compare with the U.S. for bakeries and dessert shops?

Staunton city has 11.5 bakeries and dessert shops per 10,000 households, 17% above the U.S. rate of 9.8. Spending per shop is $3M, 29% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Staunton city would have about 9, against 13 on map listings. There is one business with payroll in the industry for every 1,131 households, against one for every 1,369 across the U.S.

How fast is Staunton city, VA growing?

Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 29 for bakeries and dessert shops (lower middle), #1,655 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Staunton city. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Staunton city

Screening a site or an acquisition in Staunton city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.