Food and drink · County · Virginia
Bakeries and dessert shops in Harrisonburg city, VA
Competitor counts, household spending and official business counts for bakeries and dessert shops in Harrisonburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 10 out of 100: Low
Ranked #1,881 of 1,889 scored counties
#79 of 79 scored counties in Virginia
- Listings
- 41
- 18 chain locations (44%)
- Official establishments
- 27
- All snack bars and retail bakeries · +22.7% since 2019
- Household spending a year
- $59.6M
- On food away from home · $3,431 a household
- Spending per listing
- $1.5M
- 65% below the U.S.
- Listings per 10k households
- 23.6
- 2.4 times the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the bakeries and dessert shops around any address in Harrisonburg city
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Harrisonburg city scores 10 (low) on the Groundwork market score for bakeries and dessert shops, ranking #1,881 of 1,889 scored counties and #79 of 79 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 41 bakeries and dessert shops in Harrisonburg city. Chain locations make up 44% of them, against 35% across the U.S. That is 23.6 per 10,000 households, 2.4 times the U.S. rate of 9.8.
Households in Harrisonburg city spend about $59.6M a year on food away from home, or $3,431 per household, 16% below the U.S. average. Spread across 41 bakeries and dessert shops, that is $1.5M per shop, 65% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 27 businesses with payroll classed as snack bars and retail bakeries in Harrisonburg city in 2023, up 22.7% from 2019. That is one for every 643 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates show Harrisonburg city declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 8.5 | 9.8 |
| Spending per listing | $1.5M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 643 | 2,020 | 1,369 |
| Official establishment growth, 2019–2023 | +22.7% | +21.9% | +24.6% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,431 | $4,372 | $4,070 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 10 | 80 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 27All snack bars and retail bakeries · +22.7% over the period
- Employees, 2023
- 412
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 4118 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for bakeries and dessert shops, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $8.9M | +21.2% | #3 of 1,889 |
| 2Stafford County, VA | 94 | 34 | 6.5 | $8.2M | +8.3% | #4 of 1,889 |
| 3Orange County, VA | 91 | 9 | 6.1 | $7.1M | +10.1% | #12 of 1,889 |
| 4Isle of Wight County, VA | 90 | 9 | 5.7 | $7.4M | +6.7% | #14 of 1,889 |
| 5Chesterfield County, VA | 90 | 90 | 6.4 | $7M | +8.7% | #16 of 1,889 |
| 6Louisa County, VA | 89 | 9 | 5.8 | $7M | +13.6% | #23 of 1,889 |
| 7Spotsylvania County, VA | 89 | 37 | 7.1 | $6.7M | +10.5% | #24 of 1,889 |
| 8Suffolk city, VA | 88 | 26 | 6.9 | $6.1M | +10.4% | #28 of 1,889 |
| 9Fluvanna County, VA | 87 | 5 | 4.8 | $8.9M | +6.2% | #29 of 1,889 |
| 10Frederick County, VA | 86 | 28 | 7.9 | $5.6M | +8.8% | #40 of 1,889 |
| 79Harrisonburg city, VA | 10 | 41 | 23.6 | $1.5M | −1.7% | #1,881 of 1,889 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes12
- Sit-down restaurants12
- Fast food and sandwich shops11
- Pizza18
- Coffee shops and cafes10
- Bakeries and dessert shops10
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Harrisonburg city, VA?
There are 41 bakeries and dessert shops on map listings in Harrisonburg city as of September 2026. 18 of them (44%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 27 businesses with payroll classed as snack bars and retail bakeries in 2023, up 22.7% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
How much do households in Harrisonburg city, VA spend on food away from home?
About $59.6M a year, or $3,431 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 41 bakeries and dessert shops on map listings, it comes to $1.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for bakeries and dessert shops?
Harrisonburg city has 23.6 bakeries and dessert shops per 10,000 households, 2.4 times the U.S. rate of 9.8. Spending per shop is $1.5M, 65% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Harrisonburg city would have about 14, against 41 on map listings. There is one business with payroll in the industry for every 643 households, against one for every 1,369 across the U.S. The official count rose 22.7% from 2019 to 2023, against +24.6% for the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 10 for bakeries and dessert shops (low), #1,881 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.