Food and drink · Metro area · Virginia
Bakeries and dessert shops in the Winchester, VA-WV metro area
The bakeries and dessert shops in the Winchester, VA-WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #124 of 387 scored metro areas
#4 of 9 scored metro areas based in Virginia
- Listings
- 64
- 24 chain locations (38%)
- Official establishments
- 24
- All snack bars and retail bakeries
- Household spending a year
- $225.2M
- On food away from home · $4,057 a household
- Spending per listing
- $3.5M
- 15% below the U.S.
- Listings per 10k households
- 11.5
- 17% above the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the bakeries and dessert shops around any address in the Winchester metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 64 bakeries and dessert shops in the Winchester metro area. 24 of them (38%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 11.5, 17% above the U.S. rate of 9.8.
Households in the Winchester metro area spend about $225.2M a year on food away from home, or $4,057 per household, in line with the U.S. average. That works out to $3.5M per shop, 15% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 24 businesses with payroll in the Winchester metro area classed as snack bars and retail bakeries. That is one for every 2,313 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $350K has gone to businesses classed as snack bars and retail bakeries in the Winchester metro area.
Population estimates show the Winchester metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). For bakeries and dessert shops, the Winchester metro area has a Groundwork market score of 60 (upper middle): #124 of 387 scored metro areas and #4 of 9 scored metro areas based in Virginia.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 8.5 | 9.8 |
| Spending per listing | $3.5M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,313 | 2,020 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +21.9% | +24.6% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on food away from home | $4,057 | $4,372 | $4,070 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 60 | 80 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24All snack bars and retail bakeries
- Employees, 2023
- 271
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 3All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 6424 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $350K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for bakeries and dessert shops, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond, VA | 84 | 399 | 7.5 | $5.6M | +5.5% | #3 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 75 | 2,192 | 9.2 | $5.6M | +3.3% | #17 of 387 |
| 2Staunton-Stuarts Draft, VA | 70 | 34 | 6.5 | $5.6M | +3.2% | #39 of 387 |
| Kingsport-Bristol, TN-VA | 63 | 82 | 6.3 | $5.3M | +2.3% | #90 of 387 |
| 3Virginia Beach-Chesapeake-Norfolk, VA-NC | 61 | 602 | 8.5 | $4.7M | +0.9% | #106 of 387 |
| 4Winchester, VA-WV | 60 | 64 | 11.5 | $3.5M | +6.5% | #124 of 387 |
| 5Roanoke, VA | 59 | 93 | 7.1 | $5.1M | +0.4% | #126 of 387 |
| 6Lynchburg, VA | 53 | 83 | 8.0 | $4.4M | +2.9% | #175 of 387 |
| 7Charlottesville, VA | 52 | 95 | 10.5 | $4.2M | +3.1% | #184 of 387 |
| 8Blacksburg-Christiansburg-Radford, VA | 50 | 58 | 8.3 | $4.3M | −0.1% | #197 of 387 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes63
- Sit-down restaurants53
- Fast food and sandwich shops63
- Pizza56
- Coffee shops and cafes83
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Winchester, VA-WV metro area?
The Winchester metro area has 64 bakeries and dessert shops on map listings as of September 2026. 24 of them (38%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 24 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Winchester, VA-WV metro area spend on food away from home?
About $225.2M a year, or $4,057 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 64 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for bakeries and dessert shops?
The Winchester metro area has 11.5 bakeries and dessert shops per 10,000 households, 17% above the U.S. rate of 9.8. Spending per shop is $3.5M, 15% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Winchester metro area would have about 54, against 64 on map listings. There is one business with payroll in the industry for every 2,313 households, against one for every 1,369 across the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 60 for bakeries and dessert shops (upper middle), #124 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.