Food and drink · County · Virginia
Bakeries and dessert shops in Williamsburg city, VA
The bakeries and dessert shops in Williamsburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,750 of 1,889 scored counties
#71 of 79 scored counties in Virginia
- Listings
- 19
- 6 chain locations (32%)
- Official establishments
- 13
- All snack bars and retail bakeries
- Household spending a year
- $19.3M
- On food away from home · $3,844 a household
- Spending per listing
- $1M
- 75% below the U.S.
- Listings per 10k households
- 37.8
- 3.9 times the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the bakeries and dessert shops around any address in Williamsburg city
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg city scores 25 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #1,750 of 1,889 scored counties and #71 of 79 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Williamsburg city spend about $19.3M a year on food away from home, or $3,844 per household, 6% below the U.S. average. That works out to $1M per shop, 75% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 19 bakeries and dessert shops on map listings in Williamsburg city as of September 2026. 6 of them (32%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 37.8, 3.9 times the U.S. rate of 9.8.
In 2023, official counts showed 13 businesses with payroll in Williamsburg city classed as snack bars and retail bakeries. That is one for every 386 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Between 2020 and 2025, the population of Williamsburg city grew 2.6%, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.8 | 8.5 | 9.8 |
| Spending per listing | $1M | $5.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 386 | 2,020 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +21.9% | +24.6% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,844 | $4,372 | $4,070 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 25 | 80 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 13All snack bars and retail bakeries
- Employees, 2023
- 237
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 196 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for bakeries and dessert shops, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1New Kent County, VA | 94 | 5 | 5.4 | $8.9M | +21.2% | #3 of 1,889 |
| 2Stafford County, VA | 94 | 34 | 6.5 | $8.2M | +8.3% | #4 of 1,889 |
| 3Orange County, VA | 91 | 9 | 6.1 | $7.1M | +10.1% | #12 of 1,889 |
| 4Isle of Wight County, VA | 90 | 9 | 5.7 | $7.4M | +6.7% | #14 of 1,889 |
| 5Chesterfield County, VA | 90 | 90 | 6.4 | $7M | +8.7% | #16 of 1,889 |
| 6Louisa County, VA | 89 | 9 | 5.8 | $7M | +13.6% | #23 of 1,889 |
| 7Spotsylvania County, VA | 89 | 37 | 7.1 | $6.7M | +10.5% | #24 of 1,889 |
| 8Suffolk city, VA | 88 | 26 | 6.9 | $6.1M | +10.4% | #28 of 1,889 |
| 9Fluvanna County, VA | 87 | 5 | 4.8 | $8.9M | +6.2% | #29 of 1,889 |
| 10Frederick County, VA | 86 | 28 | 7.9 | $5.6M | +8.8% | #40 of 1,889 |
| 71Williamsburg city, VA | 25 | 19 | 37.8 | $1M | +2.6% | #1,750 of 1,889 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes26
- Sit-down restaurants26
- Fast food and sandwich shops26
- Pizza32
- Coffee shops and cafes26
- Bakeries and dessert shops25
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Williamsburg city, VA?
As of September 2026, map listings count 19 bakeries and dessert shops in Williamsburg city. 6 of them (32%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 13 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Williamsburg city, VA spend on food away from home?
About $19.3M a year, or $3,844 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 19 bakeries and dessert shops on map listings, it comes to $1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for bakeries and dessert shops?
Williamsburg city has 37.8 bakeries and dessert shops per 10,000 households, 3.9 times the U.S. rate of 9.8. Spending per shop is $1M, 75% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Williamsburg city would have about 5, against 19 on map listings. There is one business with payroll in the industry for every 386 households, against one for every 1,369 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 25 for bakeries and dessert shops (lower middle), #1,750 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.