Market rankings · Wisconsin
Pet stores in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for pet stores, with competitor counts and household spending for each.
- Listings
- 558
- 153 chain locations (27%)
- Official establishments
- 193
- +4.9% since 2019
- Household spending a year
- $2.1B
- On pets
- Listings per 10k households
- 2.3
- 15% above the U.S.
- Spending per listing
- $3.8M
- 15% below the U.S.
- Rank among states
- #42 of 51
- Market score 30 · Lower middle
A site report maps the pet stores on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 558 pet stores in Wisconsin. Of those, 153 are chain locations, or 27%, against 38% across the U.S. That is 2.3 per 10,000 households, 15% above the U.S. rate of 2.0.
Households in Wisconsin spend about $2.1B a year on pets, or $861 per household, 5% below the U.S. average. Spread across 558 pet stores, that is $3.8M per store, 15% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
The official count of businesses with payroll classed as pet and pet supplies stores in Wisconsin was 193 in 2023, up 4.9% from 2019. That is one for every 12,847 households, against one for every 13,024 across the U.S. Across the U.S., the count fell 1.6% over the same years. Since fiscal 2022, 8 SBA-backed loans worth $4.2M have gone to businesses classed as pet and pet supplies stores in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #42 for pet stores, with a Groundwork market score of 30 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Wausau metro area scores highest (66). Of the 10 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (69).
Every market in Wisconsin for pet stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wausau, WI | 66 | 9 | 1.6 | $5.4M | +1.0% | #76 of 382 |
| Duluth, MN-WI | 64 | 18 | 1.5 | $5.5M | +0.2% | #93 of 382 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 64 | 288 | 1.9 | $5.2M | +2.6% | #95 of 382 |
| 2Appleton, WI | 63 | 20 | 2.0 | $4.5M | +2.7% | #103 of 382 |
| 3Eau Claire, WI | 61 | 9 | 1.3 | $6.6M | +2.6% | #111 of 382 |
| 4Sheboygan, WI | 57 | 7 | 1.4 | $5.9M | 0.0% | #133 of 382 |
| 5Fond du Lac, WI | 55 | 7 | 1.6 | $5.1M | +0.5% | #153 of 382 |
| 6Green Bay, WI | 53 | 25 | 1.8 | $4.7M | +2.5% | #167 of 382 |
| 7Madison, WI | 49 | 70 | 2.3 | $4.1M | +4.1% | #200 of 382 |
| 8Racine-Mount Pleasant, WI | 44 | 17 | 2.1 | $4.1M | +0.4% | #242 of 382 |
| 9Kenosha, WI | 42 | 13 | 1.9 | $4.7M | −0.4% | #252 of 382 |
| 10Milwaukee-Waukesha, WI | 35 | 155 | 2.4 | $3.7M | 0.0% | #305 of 382 |
| 11La Crosse-Onalaska, WI-MN | 29 | 17 | 2.4 | $3.5M | +0.4% | #335 of 382 |
| 12Oshkosh-Neenah, WI | 23 | 23 | 3.2 | $2.6M | +1.4% | #356 of 382 |
| 13Janesville-Beloit, WI | 21 | 21 | 3.1 | $2.6M | +1.7% | #366 of 382 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 69 | 7 | 2.4 | $3.5M | +2.2% | #35 of 220 |
| 2Watertown-Fort Atkinson, WI | 64 | 9 | 2.6 | $3.3M | +0.3% | #52 of 220 |
| 3Manitowoc, WI | 63 | 6 | 1.7 | $4.6M | +0.4% | #53 of 220 |
| 4Menomonie, WI | 58 | 5 | 2.9 | $2.9M | +1.7% | #72 of 220 |
| 5Whitewater-Elkhorn, WI | 55 | 16 | 3.7 | $2.4M | +0.8% | #89 of 220 |
| 6Beaver Dam, WI | 50 | 10 | 2.8 | $2.9M | −0.3% | #109 of 220 |
| 7Marinette, WI-MI | 44 | 8 | 2.7 | $2.7M | +0.3% | #137 of 220 |
| 8Baraboo, WI | 44 | 12 | 4.3 | $2M | +1.3% | #140 of 220 |
| 9Platteville, WI | 43 | 6 | 3.0 | $2.6M | +0.9% | #143 of 220 |
| 10Wisconsin Rapids-Marshfield, WI | 37 | 9 | 2.8 | $2.8M | −0.2% | #168 of 220 |
| Rice Lake, WI | Not scored | 3 | 1.5 | $5.1M | −0.5% | |
| Sparta, WI | Not scored | 2 | 1.1 | $7.2M | +0.6% | |
| Shawano, WI | Not scored | 1 | 0.5 | $14.1M | +1.4% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $3.5M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| 11Milwaukee County, WI | 51 | 70 | 1.8 | $4.4M | −1.5% | #456 of 974 |
| 12Kenosha County, WI | 50 | 13 | 1.9 | $4.7M | −0.4% | #479 of 974 |
| 13Portage County, WI | 43 | 7 | 2.4 | $3.5M | +2.2% | #605 of 974 |
| 14Manitowoc County, WI | 42 | 6 | 1.7 | $4.6M | +0.4% | #613 of 974 |
| 15Waukesha County, WI | 41 | 60 | 3.6 | $3M | +2.4% | #639 of 974 |
| 16Polk County, WI | 40 | 5 | 2.6 | $3.3M | +1.7% | #651 of 974 |
| 17Jefferson County, WI | 39 | 9 | 2.6 | $3.3M | +0.3% | #659 of 974 |
| 18Ozaukee County, WI | 36 | 15 | 3.9 | $2.6M | +3.0% | #699 of 974 |
| 19Walworth County, WI | 36 | 16 | 3.7 | $2.4M | +0.8% | #702 of 974 |
| 20Dunn County, WI | 34 | 5 | 2.9 | $2.9M | +1.7% | #728 of 974 |
| 21La Crosse County, WI | 33 | 13 | 2.5 | $3.3M | +0.3% | #736 of 974 |
| 22Winnebago County, WI | 33 | 23 | 3.2 | $2.6M | +1.4% | #744 of 974 |
| 23Rock County, WI | 29 | 21 | 3.1 | $2.6M | +1.7% | #791 of 974 |
| 24Dodge County, WI | 28 | 10 | 2.8 | $2.9M | −0.3% | #806 of 974 |
| 25Sauk County, WI | 27 | 12 | 4.3 | $2M | +1.3% | #829 of 974 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Columbia County, WI | 26 | 10 | 4.1 | $2.2M | −0.7% | #844 of 974 |
| 27Grant County, WI | 24 | 6 | 3.0 | $2.6M | +0.9% | #867 of 974 |
| 28Oneida County, WI | 22 | 5 | 2.9 | $2.8M | +0.7% | #883 of 974 |
| 29Marinette County, WI | 22 | 6 | 3.1 | $2.4M | +1.6% | #887 of 974 |
| 30Waushara County, WI | 22 | 6 | 5.7 | $1.4M | +2.8% | #891 of 974 |
| 31Wood County, WI | 19 | 9 | 2.8 | $2.8M | −0.2% | #907 of 974 |
| Chippewa County, WI | Not scored | 3 | 1.1 | $7.4M | +1.9% | |
| Calumet County, WI | Not scored | 3 | 1.4 | $6.5M | +2.9% | |
| Waupaca County, WI | Not scored | 2 | 0.9 | $9M | −0.6% | |
| Barron County, WI | Not scored | 3 | 1.5 | $5.1M | −0.5% | |
| Monroe County, WI | Not scored | 2 | 1.1 | $7.2M | +0.6% | |
| Douglas County, WI | Not scored | 2 | 1.0 | $7.8M | −0.8% | |
| Pierce County, WI | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Shawano County, WI | Not scored | 1 | 0.6 | $13.1M | +1.7% | |
| Oconto County, WI | Not scored | 4 | 2.4 | $3.5M | +2.9% | |
| Green County, WI | Not scored | 4 | 2.5 | $3.4M | +0.5% | |
| Clark County, WI | Not scored | 2 | 1.6 | $5M | +1.2% | |
| Vernon County, WI | Not scored | 3 | 2.4 | $3.3M | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $5.2M | +1.1% | |
| Door County, WI | Not scored | 4 | 2.7 | $3.2M | +1.6% | |
| Lincoln County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $4.1M | −0.5% | |
| Iowa County, WI | Not scored | 3 | 3.0 | $3M | +1.0% | |
| Vilas County, WI | Not scored | 2 | 1.8 | $4.3M | +2.9% | |
| Adams County, WI | Not scored | 1 | 1.1 | $6.9M | +5.2% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $3.1M | −0.5% | |
| Kewaunee County, WI | Not scored | 1 | 1.2 | $7.1M | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $3.1M | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $3.2M | +0.4% | |
| Green Lake County, WI | Not scored | 3 | 3.6 | $2.2M | +1.5% | |
| Sawyer County, WI | Not scored | 2 | 2.3 | $3.3M | +4.0% | |
| Richland County, WI | Not scored | 3 | 4.1 | $1.8M | −1.4% | |
| Lafayette County, WI | Not scored | 1 | 1.5 | $5.5M | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $6M | +3.4% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $1.7M | +1.1% | |
| Crawford County, WI | Not scored | 3 | 4.5 | $1.7M | −1.1% | |
| Marquette County, WI | Not scored | 1 | 1.4 | $5.2M | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $2.3M | −0.2% | |
| Price County, WI | Not scored | 1 | 1.5 | $4.7M | −0.3% | |
| Buffalo County, WI | Not scored | 1 | 1.7 | $4.5M | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $2.9M | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 2 | 6.4 | $1.1M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $1.6M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 pet stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet stores are in Wisconsin?
There are 558 pet stores on map listings in Wisconsin as of September 2026. 153 of them (27%) are chain locations. The listings count pet stores. Official counts show 193 businesses with payroll classed as pet and pet supplies stores in 2023, up 4.9% from 2019.
How much do households in Wisconsin spend on pets?
About $2.1B a year, or $861 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 558 pet stores on map listings, it comes to $3.8M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for pet stores?
Wisconsin has 2.3 pet stores per 10,000 households, 15% above the U.S. rate of 2.0. Spending per store is $3.8M, 15% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Wisconsin would have about 472, against 558 on map listings. There is one business with payroll in the industry for every 12,847 households, against one for every 13,024 across the U.S. The official count rose 4.9% from 2019 to 2023, against −1.6% for the U.S.
Which market in Wisconsin has the highest market score for pet stores?
Among 15 scored metro areas in or partly in Wisconsin, the Wausau metro area scores highest, at 66 (upper middle). Among 10 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 69 (upper middle). Among 31 scored counties in Wisconsin, Marathon County scores highest, at 68 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 30 for pet stores (lower middle), #42 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet stores in other states
All 51 states
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- West Virginia
- Wisconsin
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Top markets for pet stores across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Pet businesses2,928 listings
- Veterinarians874 listings
- Pet grooming and boarding1,037 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.