Pets · County · Wisconsin
Pet stores in St. Croix County, WI
How St. Croix County, WI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #277 of 974 scored counties
#3 of 31 scored counties in Wisconsin
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $38.6M
- On pets · $1,029 a household
- Spending per listing
- $3.9M
- 15% below the U.S.
- Listings per 10k households
- 2.7
- 35% above the U.S.
- Population, 2025
- 98,276
- +4.7% since 2020
See the pet stores around any address in St. Croix County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 pet stores in St. Croix County. One of them (10%) is a chain location, against 38% across the U.S. Per 10,000 households, that is 2.7, 35% above the U.S. rate of 2.0.
At $1,029 per household (13% above the U.S. average), households in St. Croix County spend about $38.6M a year on pets. That is about $3.9M of household spending for each store on map listings, 15% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as pet and pet supplies stores in St. Croix County in 2023. That is one for every 12,504 households, against one for every 13,024 across the U.S.
Between 2020 and 2025, the population of St. Croix County grew 4.7%, faster than the U.S. (+3.1%). For pet stores, St. Croix County has a Groundwork market score of 63 (upper middle): #277 of 974 scored counties and #3 of 31 scored counties in Wisconsin.
How St. Croix County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Croix County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.3 | 2.0 |
| Spending per listing | $3.9M | $3.8M | $4.5M |
| Households per official establishment | 12,504 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +4.7% | +1.3% | +3.1% |
| Spending per household on pets | $1,029 | $861 | $909 |
| Median household income | $103,046 | $77,485 | $80,734 |
| Groundwork market score | 63 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 34
- Annual payroll, 2023
- $648K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in St. Croix County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Croix County
- Population, 2025 estimate
- 98,276+4.7% since 2020
- Households
- 37,511
- Median age
- 40.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 722 sq. mi.
- People per square mile
- 133
- Median household income
- $103,046+21.6% vs. 2015–2019, before inflation
- Average household income
- $126,955
- Median home value
- $377,700
- Jobs located here
- 37,396
- Daytime population
- 80,378Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Croix County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with St. Croix County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
Other business types in St. Croix County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians54
- Pet grooming and boarding45
- Pet stores63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in St. Croix County, WI?
St. Croix County has 10 pet stores on map listings as of September 2026. One of them (10%) is a chain location. The listings count pet stores. Official counts show 3 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in St. Croix County, WI spend on pets?
About $38.6M a year, or $1,029 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 10 pet stores on map listings, it comes to $3.9M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 37,511 households in St. Croix County and national spending patterns by income.
How does St. Croix County, WI compare with the U.S. for pet stores?
St. Croix County has 2.7 pet stores per 10,000 households, 35% above the U.S. rate of 2.0. Spending per store is $3.9M, 15% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, St. Croix County would have about 9, against 10 on map listings. There is one business with payroll in the industry for every 12,504 households, against one for every 13,024 across the U.S.
How fast is St. Croix County, WI growing?
Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Croix County scores 63 for pet stores (upper middle), #277 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Croix County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in St. Croix County
Screening a site or an acquisition in St. Croix County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.