Pets · County · Wisconsin
Pet stores in Dane County, WI
How Dane County, WI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #288 of 974 scored counties
#4 of 31 scored counties in Wisconsin
- Listings
- 53
- 15 chain locations (28%)
- Official establishments
- 26
- Businesses with payroll, 2023
- Household spending a year
- $242.3M
- On pets · $963 a household
- Spending per listing
- $4.6M
- In line with the U.S.
- Listings per 10k households
- 2.1
- 5% above the U.S.
- Population, 2025
- 590,375
- +4.9% since 2020
See the pet stores around any address in Dane County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Dane County comes to about $242.3M a year: $963 per household, 6% above the U.S. average. That works out to $4.6M per store, in line with the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Dane County has 53 pet stores on map listings as of September 2026. Of those, 15 are chain locations, or 28%, against 38% across the U.S. That comes to 2.1 for every 10,000 households, 5% above the U.S. rate of 2.0.
Official counts show 26 businesses with payroll classed as pet and pet supplies stores in Dane County in 2023. That is one for every 9,674 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as pet and pet supplies stores in Dane County.
Population estimates show Dane County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). Dane County scores 62 (upper middle) on the Groundwork market score for pet stores, ranking #288 of 974 scored counties and #4 of 31 scored counties in Wisconsin.
How Dane County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dane County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.3 | 2.0 |
| Spending per listing | $4.6M | $3.8M | $4.5M |
| Households per official establishment | 9,674 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +4.9% | +1.3% | +3.1% |
| Spending per household on pets | $963 | $861 | $909 |
| Median household income | $89,975 | $77,485 | $80,734 |
| Groundwork market score | 62 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 26
- Employees, 2023
- 329
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5315 chain locations
- Listings at the U.S. rate for this spending
- 54The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $75K
SBA-backed loans to businesses classed as pet and pet supplies stores in Dane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dane County
- Population, 2025 estimate
- 590,375+4.9% since 2020
- Households
- 251,529
- Median age
- 38.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.7
- Land area
- 1,197 sq. mi.
- People per square mile
- 479
- Median household income
- $89,975+21.8% vs. 2015–2019, before inflation
- Average household income
- $119,712
- Median home value
- $394,800
- Jobs located here
- 369,475
- Daytime population
- 644,560Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Dane County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
Other business types in Dane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians54
- Pet grooming and boarding62
- Pet stores62
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Dane County, WI?
Map listings as of September 2026 show 53 pet stores in Dane County. 15 of them (28%) are chain locations. The listings count pet stores. Official counts show 26 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Dane County, WI spend on pets?
About $242.3M a year, or $963 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 53 pet stores on map listings, it comes to $4.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 251,529 households in Dane County and national spending patterns by income.
How does Dane County, WI compare with the U.S. for pet stores?
Dane County has 2.1 pet stores per 10,000 households, 5% above the U.S. rate of 2.0. Spending per store is $4.6M, in line with the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Dane County would have about 54, against 53 on map listings. There is one business with payroll in the industry for every 9,674 households, against one for every 13,024 across the U.S.
How fast is Dane County, WI growing?
Population estimates put Dane County at 590,375 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 251,529 households. The median household income in Dane County is $89,975 a year, 11% above the U.S. median of $80,734. That rose 21.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dane County scores 62 for pet stores (upper middle), #288 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dane County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Dane County
Screening a site or an acquisition in Dane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.