Market rankings · Wisconsin
Veterinarians in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for veterinarians, with competitor counts and household spending for each.
- Listings
- 874
- 125 chain locations (14%)
- Official establishments
- 702
- +2.0% since 2019
- Household spending a year
- $2.1B
- On pets
- Listings per 10k households
- 3.5
- 6% above the U.S.
- Spending per listing
- $2.4M
- 10% below the U.S.
- Rank among states
- #33 of 51
- Market score 40 · Lower middle
A site report maps the veterinarians on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 874 veterinarians on map listings in Wisconsin as of September 2026. Of those, 125 are chain locations, or 14%, against 19% across the U.S. Per 10,000 households, that is 3.5, 6% above the U.S. rate of 3.3.
Household spending on pets in Wisconsin comes to about $2.1B a year: $861 per household, 5% below the U.S. average. That works out to $2.4M per clinic, 10% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The official count of businesses with payroll classed as veterinary services in Wisconsin was 702 in 2023, up 2.0% from 2019. That is one for every 3,532 households, against one for every 3,767 across the U.S. Across the U.S., the count rose 6.8% over the same years. Since fiscal 2022, 29 SBA-backed loans worth $24.2M have gone to businesses classed as veterinary services in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #33 for veterinarians, with a Groundwork market score of 40 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Kenosha metro area scores highest (73). Of the 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest (86).
Every market in Wisconsin for veterinarians
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenosha, WI | 73 | 14 | 2.0 | $4.4M | −0.4% | #43 of 384 |
| 2Oshkosh-Neenah, WI | 70 | 16 | 2.2 | $3.8M | +1.4% | #57 of 384 |
| 3Sheboygan, WI | 68 | 11 | 2.2 | $3.7M | 0.0% | #65 of 384 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 487 | 3.3 | $3.1M | +2.6% | #74 of 384 |
| 4Appleton, WI | 66 | 32 | 3.2 | $2.8M | +2.7% | #84 of 384 |
| 5Milwaukee-Waukesha, WI | 65 | 173 | 2.6 | $3.4M | 0.0% | #87 of 384 |
| Duluth, MN-WI | 60 | 28 | 2.3 | $3.5M | +0.2% | #111 of 384 |
| 6Janesville-Beloit, WI | 54 | 20 | 3.0 | $2.8M | +1.7% | #164 of 384 |
| 7Eau Claire, WI | 52 | 23 | 3.2 | $2.6M | +2.6% | #180 of 384 |
| 8Green Bay, WI | 46 | 47 | 3.5 | $2.5M | +2.5% | #223 of 384 |
| 9Racine-Mount Pleasant, WI | 46 | 30 | 3.7 | $2.3M | +0.4% | #225 of 384 |
| 10Fond du Lac, WI | 40 | 14 | 3.2 | $2.5M | +0.5% | #254 of 384 |
| 11Madison, WI | 40 | 136 | 4.5 | $2.1M | +4.1% | #258 of 384 |
| 12La Crosse-Onalaska, WI-MN | 39 | 24 | 3.3 | $2.5M | +0.4% | #261 of 384 |
| 13Wausau, WI | 39 | 22 | 3.8 | $2.2M | +1.0% | #263 of 384 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 86 | 7 | 2.4 | $3.5M | +2.2% | #8 of 398 |
| 2Wisconsin Rapids-Marshfield, WI | 75 | 7 | 2.2 | $3.6M | −0.2% | #29 of 398 |
| 3Manitowoc, WI | 70 | 10 | 2.8 | $2.8M | +0.4% | #63 of 398 |
| 4Shawano, WI | 62 | 5 | 2.7 | $2.8M | +1.4% | #109 of 398 |
| 5Whitewater-Elkhorn, WI | 52 | 25 | 5.8 | $1.5M | +0.8% | #200 of 398 |
| 6Menomonie, WI | 48 | 8 | 4.6 | $1.8M | +1.7% | #218 of 398 |
| 7Watertown-Fort Atkinson, WI | 47 | 16 | 4.6 | $1.9M | +0.3% | #225 of 398 |
| 8Baraboo, WI | 46 | 13 | 4.6 | $1.8M | +1.3% | #234 of 398 |
| 9Sparta, WI | 41 | 8 | 4.4 | $1.8M | +0.6% | #258 of 398 |
| 10Beaver Dam, WI | 37 | 18 | 5.0 | $1.6M | −0.3% | #293 of 398 |
| 11Marinette, WI-MI | 35 | 18 | 6.1 | $1.2M | +0.3% | #308 of 398 |
| 12Platteville, WI | 25 | 12 | 6.0 | $1.3M | +0.9% | #359 of 398 |
| 13Rice Lake, WI | 23 | 12 | 6.0 | $1.3M | −0.5% | #368 of 398 |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $3.5M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Portage County, WI | 76 | 7 | 2.4 | $3.5M | +2.2% | #144 of 1,485 |
| 2Washington County, WI | 76 | 17 | 3.0 | $3.2M | +1.8% | #148 of 1,485 |
| 3Kenosha County, WI | 75 | 14 | 2.0 | $4.4M | −0.4% | #171 of 1,485 |
| 4Calumet County, WI | 75 | 6 | 2.8 | $3.3M | +2.9% | #180 of 1,485 |
| 5Winnebago County, WI | 73 | 16 | 2.2 | $3.8M | +1.4% | #209 of 1,485 |
| 6Eau Claire County, WI | 73 | 11 | 2.5 | $3.4M | +3.0% | #211 of 1,485 |
| 7Sheboygan County, WI | 72 | 11 | 2.2 | $3.7M | 0.0% | #229 of 1,485 |
| 8Outagamie County, WI | 71 | 26 | 3.3 | $2.7M | +2.6% | #265 of 1,485 |
| 9La Crosse County, WI | 70 | 12 | 2.3 | $3.6M | +0.3% | #278 of 1,485 |
| 10Waukesha County, WI | 68 | 62 | 3.7 | $2.9M | +2.4% | #321 of 1,485 |
| 11Wood County, WI | 67 | 7 | 2.2 | $3.6M | −0.2% | #330 of 1,485 |
| 12Pierce County, WI | 67 | 6 | 3.8 | $2.5M | +3.1% | #346 of 1,485 |
| 13Milwaukee County, WI | 66 | 76 | 1.9 | $4.1M | −1.5% | #354 of 1,485 |
| 14Rock County, WI | 63 | 20 | 3.0 | $2.8M | +1.7% | #429 of 1,485 |
| 15Green County, WI | 61 | 5 | 3.2 | $2.7M | +0.5% | #469 of 1,485 |
| 16Manitowoc County, WI | 58 | 10 | 2.8 | $2.8M | +0.4% | #537 of 1,485 |
| 17Brown County, WI | 58 | 40 | 3.6 | $2.4M | +2.6% | #540 of 1,485 |
| 18Racine County, WI | 57 | 30 | 3.7 | $2.3M | +0.4% | #565 of 1,485 |
| 19St. Croix County, WI | 54 | 18 | 4.8 | $2.1M | +4.7% | #644 of 1,485 |
| 20Dane County, WI | 54 | 115 | 4.6 | $2.1M | +4.9% | #645 of 1,485 |
| 21Columbia County, WI | 54 | 11 | 4.6 | $2M | −0.7% | #649 of 1,485 |
| 22Ozaukee County, WI | 53 | 18 | 4.7 | $2.2M | +3.0% | #671 of 1,485 |
| 23Fond du Lac County, WI | 52 | 14 | 3.2 | $2.5M | +0.5% | #686 of 1,485 |
| 24Marathon County, WI | 52 | 22 | 3.8 | $2.2M | +1.0% | #692 of 1,485 |
| 25Door County, WI | 52 | 6 | 4.0 | $2.1M | +1.6% | #696 of 1,485 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Shawano County, WI | 47 | 5 | 2.9 | $2.6M | +1.7% | #805 of 1,485 |
| 27Chippewa County, WI | 44 | 12 | 4.4 | $1.9M | +1.9% | #895 of 1,485 |
| 28Walworth County, WI | 43 | 25 | 5.8 | $1.5M | +0.8% | #921 of 1,485 |
| 29Dunn County, WI | 37 | 8 | 4.6 | $1.8M | +1.7% | #1,039 of 1,485 |
| 30Waupaca County, WI | 36 | 9 | 4.0 | $2M | −0.6% | #1,062 of 1,485 |
| 31Jefferson County, WI | 36 | 16 | 4.6 | $1.9M | +0.3% | #1,066 of 1,485 |
| 32Clark County, WI | 36 | 6 | 4.7 | $1.7M | +1.2% | #1,074 of 1,485 |
| 33Marinette County, WI | 36 | 13 | 6.8 | $1.1M | +1.6% | #1,085 of 1,485 |
| 34Iowa County, WI | 35 | 5 | 4.9 | $1.8M | +1.0% | #1,093 of 1,485 |
| 35Polk County, WI | 35 | 13 | 6.7 | $1.3M | +1.7% | #1,106 of 1,485 |
| 36Sauk County, WI | 34 | 13 | 4.6 | $1.8M | +1.3% | #1,114 of 1,485 |
| 37Lincoln County, WI | 33 | 6 | 4.7 | $1.7M | −0.1% | #1,141 of 1,485 |
| 38Oneida County, WI | 33 | 10 | 5.7 | $1.4M | +0.7% | #1,149 of 1,485 |
| 39Trempealeau County, WI | 32 | 6 | 4.8 | $1.7M | +1.1% | #1,165 of 1,485 |
| 40Monroe County, WI | 31 | 8 | 4.4 | $1.8M | +0.6% | #1,181 of 1,485 |
| 41Dodge County, WI | 28 | 18 | 5.0 | $1.6M | −0.3% | #1,243 of 1,485 |
| 42Sawyer County, WI | 28 | 5 | 5.7 | $1.3M | +4.0% | #1,255 of 1,485 |
| 43Vilas County, WI | 26 | 7 | 6.3 | $1.2M | +2.9% | #1,297 of 1,485 |
| 44Burnett County, WI | 25 | 7 | 9.7 | $781K | +3.9% | #1,318 of 1,485 |
| 45Vernon County, WI | 22 | 9 | 7.2 | $1.1M | +2.4% | #1,357 of 1,485 |
| 46Grant County, WI | 20 | 12 | 6.0 | $1.3M | +0.9% | #1,382 of 1,485 |
| 47Barron County, WI | 18 | 12 | 6.0 | $1.3M | −0.5% | #1,400 of 1,485 |
| 48Jackson County, WI | 16 | 6 | 7.3 | $1M | −0.5% | #1,422 of 1,485 |
| 49Ashland County, WI | 16 | 8 | 11.7 | $624K | +1.1% | #1,427 of 1,485 |
| 50Crawford County, WI | 11 | 5 | 7.5 | $992K | −1.1% | #1,465 of 1,485 |
| Douglas County, WI | Not scored | 3 | 1.6 | $5.2M | −0.8% | |
| Oconto County, WI | Not scored | 4 | 2.4 | $3.5M | +2.9% | |
| Juneau County, WI | Not scored | 1 | 0.9 | $8.1M | −0.5% | |
| Waushara County, WI | Not scored | 2 | 1.9 | $4.1M | +2.8% | |
| Adams County, WI | Not scored | 2 | 2.1 | $3.4M | +5.2% | |
| Kewaunee County, WI | Not scored | 3 | 3.6 | $2.4M | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | $6.3M | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $3.2M | +0.4% | |
| Green Lake County, WI | Not scored | 3 | 3.6 | $2.2M | +1.5% | |
| Richland County, WI | Not scored | 2 | 2.8 | $2.8M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $1.8M | +5.2% | |
| Washburn County, WI | Not scored | 4 | 5.3 | $1.4M | +2.8% | |
| Bayfield County, WI | Not scored | 4 | 5.4 | $1.5M | +3.4% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $1.7M | +2.1% | |
| Rusk County, WI | Not scored | 2 | 3.1 | $2.3M | −0.2% | |
| Price County, WI | Not scored | 3 | 4.6 | $1.6M | −0.3% | |
| Buffalo County, WI | Not scored | 4 | 7.0 | $1.1M | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 2 | 6.6 | $1.2M | +2.2% | |
| Iron County, WI | Not scored | 1 | 3.2 | $2.2M | −0.3% | |
| Florence County, WI | Not scored | 1 | 4.6 | $1.6M | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 veterinarians on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many veterinarians are in Wisconsin?
As of September 2026, map listings count 874 veterinarians in Wisconsin. 125 of them (14%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 702 businesses with payroll classed as veterinary services in 2023, up 2.0% from 2019.
How much do households in Wisconsin spend on pets?
About $2.1B a year, or $861 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 874 veterinarians on map listings, it comes to $2.4M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for veterinarians?
Wisconsin has 3.5 veterinarians per 10,000 households, 6% above the U.S. rate of 3.3. Spending per clinic is $2.4M, 10% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, Wisconsin would have about 785, against 874 on map listings. There is one business with payroll in the industry for every 3,532 households, against one for every 3,767 across the U.S. The official count rose 2.0% from 2019 to 2023, against +6.8% for the U.S.
Which market in Wisconsin has the highest market score for veterinarians?
Among 15 scored metro areas in or partly in Wisconsin, the Kenosha metro area scores highest, at 73 (upper middle). Among 13 scored small-town markets in or partly in Wisconsin, the Stevens Point-Plover area scores highest, at 86 (high). Among 50 scored counties in Wisconsin, Portage County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 40 for veterinarians (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Veterinarians in other states
All 51 states
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- Wisconsin
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Top markets for veterinarians across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Pet businesses2,928 listings
- Pet grooming and boarding1,037 listings
- Pet stores558 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.