Pets · County · Wisconsin
Pet stores in Sauk County, WI
How Sauk County, WI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #829 of 974 scored counties
#25 of 31 scored counties in Wisconsin
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $23.8M
- On pets · $851 a household
- Spending per listing
- $2M
- 56% below the U.S.
- Listings per 10k households
- 4.3
- 2.2 times the U.S.
- Population, 2025
- 66,652
- +1.3% since 2020
See the pet stores around any address in Sauk County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet stores, Sauk County has a Groundwork market score of 27 (lower middle): #829 of 974 scored counties and #25 of 31 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Household spending on pets in Sauk County comes to about $23.8M a year: $851 per household, 6% below the U.S. average. That works out to $2M per store, 56% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Sauk County has 12 pet stores on map listings as of September 2026. Chain locations make up 17% of them, against 38% across the U.S. That comes to 4.3 for every 10,000 households, 2.2 times the U.S. rate of 2.0.
Official counts don’t publish a figure for pet and pet supplies stores in Sauk County, since they leave out counts under 3. Population estimates show Sauk County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Sauk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sauk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 2.3 | 2.0 |
| Spending per listing | $2M | $3.8M | $4.5M |
| Households per official establishment | n/a | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +1.3% | +1.3% | +3.1% |
| Spending per household on pets | $851 | $861 | $909 |
| Median household income | $79,541 | $77,485 | $80,734 |
| Groundwork market score | 27 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Sauk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sauk County
- Population, 2025 estimate
- 66,652+1.3% since 2020
- Households
- 27,987
- Median age
- 42.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 832 sq. mi.
- People per square mile
- 79
- Median household income
- $79,541+32.7% vs. 2015–2019, before inflation
- Average household income
- $98,005
- Median home value
- $258,600
- Jobs located here
- 36,015
- Daytime population
- 65,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sauk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Sauk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| 25Sauk County, WI | 27 | 12 | 4.3 | $2M | +1.3% | #829 of 974 |
Other business types in Sauk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses35
- Veterinarians34
- Pet grooming and boarding48
- Pet stores27
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Sauk County, WI?
Map listings as of September 2026 show 12 pet stores in Sauk County. 2 of them (17%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in Sauk County: counts under 3 are left out.
How much do households in Sauk County, WI spend on pets?
About $23.8M a year, or $851 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 12 pet stores on map listings, it comes to $2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 27,987 households in Sauk County and national spending patterns by income.
How does Sauk County, WI compare with the U.S. for pet stores?
Sauk County has 4.3 pet stores per 10,000 households, 2.2 times the U.S. rate of 2.0. Spending per store is $2M, 56% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Sauk County would have about 5, against 12 on map listings.
How fast is Sauk County, WI growing?
Population estimates put Sauk County at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. The median household income in Sauk County is $79,541 a year, in line with the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sauk County scores 27 for pet stores (lower middle), #829 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sauk County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Sauk County
Screening a site or an acquisition in Sauk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.