Market rankings · Iowa
Pet stores in Iowa
Markets across Iowa ranked by the Groundwork market score for pet stores, with competitor counts and household spending for each.
- Listings
- 254
- 67 chain locations (26%)
- Official establishments
- 78
- +5.4% since 2019
- Household spending a year
- $1.1B
- On pets
- Listings per 10k households
- 1.9
- 5% below the U.S.
- Spending per listing
- $4.4M
- 4% below the U.S.
- Rank among states
- #23 of 51
- Market score 54 · Upper middle
A site report maps the pet stores on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 254 pet stores in Iowa. Of those, 67 are chain locations, or 26%, against 38% across the U.S. That is 1.9 per 10,000 households, 5% below the U.S. rate of 2.0.
Households in Iowa spend about $1.1B a year on pets, or $843 per household, 7% below the U.S. average. Spread across 254 pet stores, that is $4.4M per store, 4% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
Official counts show 78 businesses with payroll classed as pet and pet supplies stores in Iowa in 2023, up 5.4% from 2019. That is one for every 16,868 households, against one for every 13,024 across the U.S. Across the U.S., the count fell 1.6% over the same years. Since fiscal 2022, 1 SBA-backed loan worth $175K has gone to businesses classed as pet and pet supplies stores in Iowa.
Among the 50 states and DC, Iowa ranks #23 for pet stores, with a Groundwork market score of 54 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest (70). The one scored small-town market in or partly in Iowa, the Burlington area, scores 31.
Every market in Iowa for pet stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar Rapids, IA | 70 | 19 | 1.7 | $5.2M | +1.0% | #54 of 382 |
| 2Des Moines-West Des Moines, IA | 61 | 57 | 1.9 | $4.8M | +6.7% | #115 of 382 |
| 3Iowa City, IA | 60 | 14 | 1.9 | $4.5M | +4.1% | #123 of 382 |
| 4Davenport-Moline-Rock Island, IA-IL | 56 | 25 | 1.5 | $5.4M | −0.9% | #138 of 382 |
| 5Waterloo-Cedar Falls, IA | 56 | 12 | 1.7 | $4.7M | +0.5% | #146 of 382 |
| 6Dubuque, IA | 54 | 7 | 1.7 | $5M | +0.1% | #160 of 382 |
| Omaha, NE-IA | 50 | 90 | 2.3 | $4M | +4.2% | #191 of 382 |
| 7Sioux City, IA-NE-SD | 47 | 10 | 1.8 | $4.6M | +1.0% | #214 of 382 |
| 8Ames, IA | 27 | 15 | 3.0 | $2.8M | +2.2% | #343 of 382 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington, IA-IL | 31 | 5 | 2.5 | $2.9M | −2.5% | #181 of 220 |
| Mason City, IA | Not scored | 4 | 1.8 | $4.5M | −1.5% | |
| Clinton, IA | Not scored | 1 | 0.5 | $15.5M | −0.9% | |
| Muscatine, IA | Not scored | 2 | 1.2 | $6.8M | −3.0% | |
| Marshalltown, IA | Not scored | 2 | 1.3 | $6.1M | −0.5% | |
| Fort Dodge, IA | Not scored | 4 | 2.6 | $2.9M | −0.4% | |
| Ottumwa, IA | Not scored | 3 | 2.1 | $3.5M | −0.3% | |
| Pella, IA | Not scored | 3 | 2.3 | $3.8M | +2.3% | |
| Fort Madison, IA | Not scored | 2 | 1.4 | $5.3M | −3.6% | |
| Le Mars, IA | Not scored | 1 | 1.0 | $9M | 0.0% | |
| Oskaloosa, IA | Not scored | 4 | 4.6 | $1.7M | −1.2% | |
| Storm Lake, IA | Not scored | 1 | 1.3 | $6.2M | −1.7% | |
| Carroll, IA | Not scored | 1 | 1.1 | $7.1M | −2.0% | |
| Spirit Lake, IA | Not scored | 2 | 2.3 | $3.8M | +1.7% | |
| Spencer, IA | Not scored | 1 | 1.4 | $5.6M | −0.8% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 94 | 6 | 1.4 | $7.5M | +17.8% | #1 of 974 |
| 2Johnson County, IA | 70 | 10 | 1.6 | $5.6M | +4.6% | #166 of 974 |
| 3Linn County, IA | 70 | 16 | 1.7 | $5.2M | +0.7% | #167 of 974 |
| 4Black Hawk County, IA | 62 | 8 | 1.5 | $5.4M | +0.4% | #283 of 974 |
| 5Dubuque County, IA | 59 | 7 | 1.7 | $5M | +0.1% | #332 of 974 |
| 6Scott County, IA | 56 | 14 | 1.9 | $4.6M | +0.4% | #382 of 974 |
| 7Polk County, IA | 55 | 43 | 2.1 | $4.4M | +4.8% | #400 of 974 |
| 8Woodbury County, IA | 44 | 8 | 2.0 | $4.1M | +0.7% | #584 of 974 |
| 9Pottawattamie County, IA | 44 | 8 | 2.1 | $3.8M | −0.7% | #586 of 974 |
| 10Story County, IA | 31 | 12 | 3.1 | $2.7M | +2.7% | #769 of 974 |
| 11Sioux County, IA | 31 | 8 | 6.3 | $1.4M | +2.5% | #772 of 974 |
| 12Des Moines County, IA | 12 | 5 | 2.9 | $2.6M | −2.0% | #945 of 974 |
| Warren County, IA | Not scored | 4 | 1.9 | $4.9M | +9.0% | |
| Clinton County, IA | Not scored | 1 | 0.5 | $15.5M | −0.9% | |
| Cerro Gordo County, IA | Not scored | 4 | 2.0 | $3.9M | −1.5% | |
| Muscatine County, IA | Not scored | 2 | 1.2 | $6.8M | −3.0% | |
| Marshall County, IA | Not scored | 2 | 1.3 | $6.1M | −0.5% | |
| Jasper County, IA | Not scored | 3 | 2.0 | $4.1M | +0.9% | |
| Webster County, IA | Not scored | 4 | 2.6 | $2.9M | −0.4% | |
| Wapello County, IA | Not scored | 3 | 2.1 | $3.5M | −0.3% | |
| Marion County, IA | Not scored | 3 | 2.3 | $3.8M | +2.3% | |
| Lee County, IA | Not scored | 2 | 1.4 | $5.3M | −3.6% | |
| Boone County, IA | Not scored | 3 | 2.7 | $3.2M | +0.4% | |
| Plymouth County, IA | Not scored | 1 | 1.0 | $9M | 0.0% | |
| Benton County, IA | Not scored | 1 | 1.0 | $9.1M | +1.8% |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bremer County, IA | Not scored | 2 | 2.1 | $4.2M | +1.1% | |
| Washington County, IA | Not scored | 4 | 4.5 | $1.8M | +0.6% | |
| Mahaska County, IA | Not scored | 4 | 4.6 | $1.7M | −1.2% | |
| Jones County, IA | Not scored | 2 | 2.4 | $3.3M | +2.9% | |
| Buena Vista County, IA | Not scored | 1 | 1.3 | $6.2M | −1.7% | |
| Buchanan County, IA | Not scored | 2 | 2.4 | $3.4M | +1.3% | |
| Carroll County, IA | Not scored | 1 | 1.1 | $7.1M | −2.0% | |
| Henry County, IA | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Winneshiek County, IA | Not scored | 4 | 4.9 | $1.7M | −1.6% | |
| Jackson County, IA | Not scored | 3 | 3.6 | $2.2M | −0.8% | |
| Fayette County, IA | Not scored | 2 | 2.4 | $3.1M | −2.1% | |
| Poweshiek County, IA | Not scored | 2 | 2.6 | $3.2M | −1.4% | |
| Cedar County, IA | Not scored | 1 | 1.3 | $6.4M | −0.7% | |
| Dickinson County, IA | Not scored | 2 | 2.3 | $3.8M | +1.7% | |
| Delaware County, IA | Not scored | 1 | 1.4 | $6.1M | +1.3% | |
| Clayton County, IA | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Madison County, IA | Not scored | 1 | 1.5 | $6M | +3.8% | |
| Tama County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Hardin County, IA | Not scored | 1 | 1.4 | $5.2M | −2.2% | |
| Iowa County, IA | Not scored | 2 | 2.9 | $2.8M | −1.0% | |
| Clay County, IA | Not scored | 1 | 1.4 | $5.6M | −0.8% | |
| Crawford County, IA | Not scored | 0 | 0.0 | n/a | −1.5% | |
| Jefferson County, IA | Not scored | 1 | 1.4 | $5.1M | −2.5% | |
| Floyd County, IA | Not scored | 3 | 4.6 | $1.7M | −4.4% | |
| Page County, IA | Not scored | 1 | 1.6 | $4.5M | −2.3% | |
| Hamilton County, IA | Not scored | 1 | 1.6 | $5.2M | −0.5% | |
| Harrison County, IA | Not scored | 1 | 1.6 | $5.1M | +0.4% | |
| Mills County, IA | Not scored | 2 | 3.7 | $2.5M | +2.6% | |
| Kossuth County, IA | Not scored | 2 | 3.1 | $2.5M | −3.2% | |
| Butler County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| O’Brien County, IA | Not scored | 3 | 5.2 | $1.5M | +0.5% | |
| Allamakee County, IA | Not scored | 3 | 5.0 | $1.6M | +1.2% | |
| Cass County, IA | Not scored | 1 | 1.7 | $4.4M | −1.2% | |
| Wright County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Grundy County, IA | Not scored | 2 | 3.9 | $2.3M | +0.2% | |
| Appanoose County, IA | Not scored | 2 | 3.8 | $1.8M | −1.7% | |
| Lyon County, IA | Not scored | 2 | 4.5 | $1.9M | +3.6% | |
| Union County, IA | Not scored | 1 | 2.0 | $3.6M | −2.5% | |
| Chickasaw County, IA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Shelby County, IA | Not scored | 1 | 2.0 | $4.2M | −0.2% | |
| Cherokee County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Guthrie County, IA | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Louisa County, IA | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Hancock County, IA | Not scored | 1 | 2.1 | $3.5M | −2.2% | |
| Winnebago County, IA | Not scored | 1 | 2.2 | $3.5M | −3.8% | |
| Mitchell County, IA | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Montgomery County, IA | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Franklin County, IA | Not scored | 2 | 4.8 | $1.5M | −1.2% | |
| Keokuk County, IA | Not scored | 1 | 2.5 | $3.1M | −2.0% | |
| Calhoun County, IA | Not scored | 1 | 2.5 | $3.1M | −3.4% | |
| Sac County, IA | Not scored | 0 | 0.0 | n/a | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $3.2M | −1.6% | |
| Humboldt County, IA | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Howard County, IA | Not scored | 1 | 2.7 | $2.9M | −0.8% | |
| Emmet County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Davis County, IA | Not scored | 0 | 0.0 | n/a | +1.3% | |
| Palo Alto County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Monona County, IA | Not scored | 4 | 10.3 | $735K | −2.4% | |
| Decatur County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Monroe County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Adair County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Worth County, IA | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Ida County, IA | Not scored | 0 | 0.0 | n/a | −3.4% | |
| Wayne County, IA | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.5M | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $1.2M | −2.5% |
Markets with fewer than 5 pet stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet stores are in Iowa?
There are 254 pet stores on map listings in Iowa as of September 2026. 67 of them (26%) are chain locations. The listings count pet stores. Official counts show 78 businesses with payroll classed as pet and pet supplies stores in 2023, up 5.4% from 2019.
How much do households in Iowa spend on pets?
About $1.1B a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 254 pet stores on map listings, it comes to $4.4M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for pet stores?
Iowa has 1.9 pet stores per 10,000 households, 5% below the U.S. rate of 2.0. Spending per store is $4.4M, 4% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Iowa would have about 245, against 254 on map listings. There is one business with payroll in the industry for every 16,868 households, against one for every 13,024 across the U.S. The official count rose 5.4% from 2019 to 2023, against −1.6% for the U.S.
Which market in Iowa has the highest market score for pet stores?
Among 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest, at 70 (upper middle). The one scored small-town market in or partly in Iowa is the Burlington area, at 31 (lower middle). Among 12 scored counties in Iowa, Dallas County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 54 for pet stores (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet stores in other states
All 51 states
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- Iowa
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- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pet stores across the U.S. · All business types in Iowa
Related business types in Iowa
- Pet businesses1,697 listings
- Veterinarians610 listings
- Pet grooming and boarding507 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.