Groundwork

Pets · County · Wisconsin

Pet stores in Door County, WI

How Door County, WI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
2 chain locations (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$12.6M
On pets · $843 a household
Spending per listing
$3.2M
30% below the U.S.
Listings per 10k households
2.7
35% above the U.S.
Population, 2025
30,616
+1.6% since 2020

See the pet stores around any address in Door County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Door County comes to about $12.6M a year: $843 per household, 7% below the U.S. average. Spread across 4 pet stores, that is $3.2M per store, 30% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

Door County has 4 pet stores on map listings as of September 2026. That is 2.7 per 10,000 households, 35% above the U.S. rate of 2.0.

Official counts don’t publish a figure for pet and pet supplies stores in Door County, since they leave out counts under 3.

Population estimates show Door County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 4 pet stores on map listings, Door County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Door County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Door County, WI compared with Wisconsin and the U.S.
MeasureDoor CountyWisconsinU.S.
Listings per 10k households2.72.32.0
Spending per listing$3.2M$3.8M$4.5M
Households per official establishmentn/a12,84713,024
Official establishment growth, 2019–2023n/a+4.9%−1.6%
Population growth, 2020–2025+1.6%+1.3%+3.1%
Spending per household on pets$843$861$909
Median household income$74,795$77,485$80,734
Groundwork market scoreNot scored30

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
42 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Door County

Population, 2025 estimate
30,616+1.6% since 2020
Households
14,986
Median age
53.6
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
482 sq. mi.
People per square mile
63
Median household income
$74,795+21.5% vs. 2015–2019, before inflation
Average household income
$105,001
Median home value
$342,600
Jobs located here
12,670
Daytime population
28,917Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Door County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Door County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marathon County, WI6891.6$5.4M+1.0%#193 of 974
2Outagamie County, WI63172.2$4.2M+2.6%#276 of 974
3St. Croix County, WI63102.7$3.9M+4.7%#277 of 974
4Dane County, WI62532.1$4.6M+4.9%#288 of 974
5Fond du Lac County, WI6071.6$5.1M+0.5%#312 of 974
6Eau Claire County, WI5961.3$6.3M+3.0%#329 of 974
7Sheboygan County, WI5871.4$5.9M0.0%#346 of 974
8Brown County, WI56201.8$4.8M+2.6%#379 of 974
9Washington County, WI55101.8$5.5M+1.8%#395 of 974
10Racine County, WI53172.1$4.1M+0.4%#426 of 974
Door County, WINot scored42.7$3.2M+1.6%

Other business types in Door County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Door County, WI?

Map listings as of September 2026 show 4 pet stores in Door County. The listings count pet stores. No official count is published for pet and pet supplies stores in Door County: counts under 3 are left out.

How much do households in Door County, WI spend on pets?

About $12.6M a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $3.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.

How does Door County, WI compare with the U.S. for pet stores?

Door County has 2.7 pet stores per 10,000 households, 35% above the U.S. rate of 2.0. Spending per store is $3.2M, 30% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Door County would have about 3, against 4 on map listings.

How fast is Door County, WI growing?

Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Door County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Door County

Screening a site or an acquisition in Door County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.