Groundwork

Pets · County · Wisconsin

Pet stores in Dunn County, WI

The pet stores in Dunn County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #728 of 974 scored counties
#20 of 31 scored counties in Wisconsin

Listings
5
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$14.4M
On pets · $826 a household
Spending per listing
$2.9M
36% below the U.S.
Listings per 10k households
2.9
45% above the U.S.
Population, 2025
46,223
+1.7% since 2020

See the pet stores around any address in Dunn County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 5 pet stores in Dunn County. None of them are chain locations, against 38% across the U.S. Per 10,000 households, that is 2.9, 45% above the U.S. rate of 2.0.

At $826 per household (9% below the U.S. average), households in Dunn County spend about $14.4M a year on pets. Spread across 5 pet stores, that is $2.9M per store, 36% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet and pet supplies stores in Dunn County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as pet and pet supplies stores in Dunn County.

Population estimates show Dunn County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Dunn County scores 34 (lower middle) on the Groundwork market score for pet stores, ranking #728 of 974 scored counties and #20 of 31 scored counties in Wisconsin.

How Dunn County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Dunn County, WI compared with Wisconsin and the U.S.
MeasureDunn CountyWisconsinU.S.
Listings per 10k households2.92.32.0
Spending per listing$2.9M$3.8M$4.5M
Households per official establishmentn/a12,84713,024
Official establishment growth, 2019–2023n/a+4.9%−1.6%
Population growth, 2020–2025+1.7%+1.3%+3.1%
Spending per household on pets$826$861$909
Median household income$74,824$77,485$80,734
Groundwork market score3430

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.3M

SBA-backed loans to businesses classed as pet and pet supplies stores in Dunn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Dunn County

Population, 2025 estimate
46,223+1.7% since 2020
Households
17,440
Median age
38.2
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
850 sq. mi.
People per square mile
54
Median household income
$74,824+27.3% vs. 2015–2019, before inflation
Average household income
$92,785
Median home value
$243,200
Jobs located here
19,544
Daytime population
43,071Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dunn County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Dunn County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marathon County, WI6891.6$5.4M+1.0%#193 of 974
2Outagamie County, WI63172.2$4.2M+2.6%#276 of 974
3St. Croix County, WI63102.7$3.9M+4.7%#277 of 974
4Dane County, WI62532.1$4.6M+4.9%#288 of 974
5Fond du Lac County, WI6071.6$5.1M+0.5%#312 of 974
6Eau Claire County, WI5961.3$6.3M+3.0%#329 of 974
7Sheboygan County, WI5871.4$5.9M0.0%#346 of 974
8Brown County, WI56201.8$4.8M+2.6%#379 of 974
9Washington County, WI55101.8$5.5M+1.8%#395 of 974
10Racine County, WI53172.1$4.1M+0.4%#426 of 974
20Dunn County, WI3452.9$2.9M+1.7%#728 of 974

Other business types in Dunn County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Dunn County, WI?

There are 5 pet stores on map listings in Dunn County as of September 2026. None of them are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in Dunn County: counts under 3 are left out.

How much do households in Dunn County, WI spend on pets?

About $14.4M a year, or $826 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 5 pet stores on map listings, it comes to $2.9M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 17,440 households in Dunn County and national spending patterns by income.

How does Dunn County, WI compare with the U.S. for pet stores?

Dunn County has 2.9 pet stores per 10,000 households, 45% above the U.S. rate of 2.0. Spending per store is $2.9M, 36% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Dunn County would have about 3, against 5 on map listings.

How fast is Dunn County, WI growing?

Population estimates put Dunn County at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income in Dunn County is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dunn County scores 34 for pet stores (lower middle), #728 of 974 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dunn County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Dunn County

Screening a site or an acquisition in Dunn County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.