Pets · County · Wisconsin
Pet stores in Winnebago County, WI
Competitor counts, household spending and official business counts for pet stores in Winnebago County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #744 of 974 scored counties
#22 of 31 scored counties in Wisconsin
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $60.1M
- On pets · $828 a household
- Spending per listing
- $2.6M
- 42% below the U.S.
- Listings per 10k households
- 3.2
- 60% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the pet stores around any address in Winnebago County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winnebago County scores 33 (lower middle) on the Groundwork market score for pet stores, ranking #744 of 974 scored counties and #22 of 31 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Households in Winnebago County spend about $60.1M a year on pets, or $828 per household, 9% below the U.S. average. Spread across 23 pet stores, that is $2.6M per store, 42% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 23 pet stores on map listings in Winnebago County as of September 2026. Chain locations make up 17% of them, against 38% across the U.S. That is 3.2 per 10,000 households, 60% above the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in Winnebago County was 7 in 2023. That is one for every 10,381 households, against one for every 13,024 across the U.S. Between 2020 and 2025, the population of Winnebago County grew 1.4%, slower than the U.S. (+3.1%).
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.3 | 2.0 |
| Spending per listing | $2.6M | $3.8M | $4.5M |
| Households per official establishment | 10,381 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on pets | $828 | $861 | $909 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 33 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 78
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| 22Winnebago County, WI | 33 | 23 | 3.2 | $2.6M | +1.4% | #744 of 974 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses55
- Veterinarians73
- Pet grooming and boarding44
- Pet stores33
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Winnebago County, WI?
As of September 2026, map listings count 23 pet stores in Winnebago County. 4 of them (17%) are chain locations. The listings count pet stores. Official counts show 7 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Winnebago County, WI spend on pets?
About $60.1M a year, or $828 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 23 pet stores on map listings, it comes to $2.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for pet stores?
Winnebago County has 3.2 pet stores per 10,000 households, 60% above the U.S. rate of 2.0. Spending per store is $2.6M, 42% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Winnebago County would have about 13, against 23 on map listings. There is one business with payroll in the industry for every 10,381 households, against one for every 13,024 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 33 for pet stores (lower middle), #744 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.