Pets · County · Wisconsin
Pet stores in Washington County, WI
How Washington County, WI compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #395 of 974 scored counties
#9 of 31 scored counties in Wisconsin
- Listings
- 10
- 4 chain locations (40%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $54.9M
- On pets · $962 a household
- Spending per listing
- $5.5M
- 21% above the U.S.
- Listings per 10k households
- 1.8
- 10% below the U.S.
- Population, 2025
- 139,238
- +1.8% since 2020
See the pet stores around any address in Washington County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Washington County comes to about $54.9M a year: $962 per household, 6% above the U.S. average. That works out to $5.5M per store, 21% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 10 pet stores on map listings in Washington County as of September 2026. Chain locations make up 40% of them, against 38% across the U.S. Per 10,000 households, that is 1.8, 10% below the U.S. rate of 2.0.
Official counts show 8 businesses with payroll classed as pet and pet supplies stores in Washington County in 2023. That is one for every 7,134 households, against one for every 13,024 across the U.S.
Population estimates show Washington County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet stores in Washington County is 55 (upper middle), #395 of 974 scored counties and #9 of 31 scored counties in Wisconsin.
How Washington County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.3 | 2.0 |
| Spending per listing | $5.5M | $3.8M | $4.5M |
| Households per official establishment | 7,134 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on pets | $962 | $861 | $909 |
| Median household income | $96,359 | $77,485 | $80,734 |
| Groundwork market score | 55 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 92
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 104 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washington County
- Population, 2025 estimate
- 139,238+1.8% since 2020
- Households
- 57,070
- Median age
- 44.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 431 sq. mi.
- People per square mile
- 320
- Median household income
- $96,359+24.1% vs. 2015–2019, before inflation
- Average household income
- $116,246
- Median home value
- $344,800
- Jobs located here
- 59,079
- Daytime population
- 123,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Washington County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
Other business types in Washington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses55
- Veterinarians76
- Pet grooming and boarding40
- Pet stores55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Washington County, WI?
As of September 2026, map listings count 10 pet stores in Washington County. 4 of them (40%) are chain locations. The listings count pet stores. Official counts show 8 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Washington County, WI spend on pets?
About $54.9M a year, or $962 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 10 pet stores on map listings, it comes to $5.5M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 57,070 households in Washington County and national spending patterns by income.
How does Washington County, WI compare with the U.S. for pet stores?
Washington County has 1.8 pet stores per 10,000 households, 10% below the U.S. rate of 2.0. Spending per store is $5.5M, 21% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Washington County would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 7,134 households, against one for every 13,024 across the U.S.
How fast is Washington County, WI growing?
Population estimates put Washington County at 139,238 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 57,070 households. The median household income in Washington County is $96,359 a year, 19% above the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 55 for pet stores (upper middle), #395 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Washington County
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.