Pets · County · Wisconsin
Pet stores in Forest County, WI
The pet stores in Forest County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.9M
- On pets · $726 a household
- Spending per listing
- $2.9M
- Too few listings to compare
- Listings per 10k households
- 2.5
- Too few listings to compare
- Population, 2025
- 9,574
- +4.4% since 2020
See the pet stores around any address in Forest County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Forest County spend about $2.9M a year on pets, or $726 per household, 20% below the U.S. average. That works out to $2.9M per store. The spending figure covers all pets, not only pet stores.
There is 1 pet store on map listings in Forest County as of September 2026. That is 2.5 per 10,000 households.
Official counts don’t publish a figure for pet and pet supplies stores in Forest County, since they leave out counts under 3.
Between 2020 and 2025, the population of Forest County grew 4.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Forest County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forest County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.3 | 2.0 |
| Spending per listing | $2.9M | $3.8M | $4.5M |
| Households per official establishment | n/a | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +4.4% | +1.3% | +3.1% |
| Spending per household on pets | $726 | $861 | $909 |
| Median household income | $61,071 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Forest County
- Population, 2025 estimate
- 9,574+4.4% since 2020
- Households
- 4,006
- Median age
- 48.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,014 sq. mi.
- People per square mile
- 9
- Median household income
- $61,071
- Average household income
- $77,601
- Median home value
- $185,000
- Jobs located here
- 3,301
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forest County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Forest County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| Forest County, WI | Not scored | 1 | 2.5 | $2.9M | +4.4% |
Other business types in Forest County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Forest County, WI?
As of September 2026, map listings count 1 pet store in Forest County. The listings count pet stores. No official count is published for pet and pet supplies stores in Forest County: counts under 3 are left out.
How much do households in Forest County, WI spend on pets?
About $2.9M a year, or $726 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 1 pet store on map listings, it comes to $2.9M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.
How does Forest County, WI compare with the U.S. for pet stores?
Forest County has 1 pet store on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of pet stores to household spending.
How fast is Forest County, WI growing?
Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forest County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Forest County
Screening a site or an acquisition in Forest County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.