Groundwork

Pets · County · Wisconsin

Pet stores in Chippewa County, WI

Competitor counts, household spending and official business counts for pet stores in Chippewa County, WI, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
2 chain locations (67%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$22.2M
On pets · $820 a household
Spending per listing
$7.4M
64% above the U.S.
Listings per 10k households
1.1
45% below the U.S.
Population, 2025
67,614
+1.9% since 2020

See the pet stores around any address in Chippewa County

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 pet stores in Chippewa County. That is 1.1 per 10,000 households, 45% below the U.S. rate of 2.0.

Households in Chippewa County spend about $22.2M a year on pets, or $820 per household, 10% below the U.S. average. Spread across 3 pet stores, that is $7.4M per store, 64% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet and pet supplies stores in Chippewa County: counts under 3 aren’t published.

Population estimates put the population change in Chippewa County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). With 3 pet stores on map listings, Chippewa County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Chippewa County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Chippewa County, WI compared with Wisconsin and the U.S.
MeasureChippewa CountyWisconsinU.S.
Listings per 10k households1.12.32.0
Spending per listing$7.4M$3.8M$4.5M
Households per official establishmentn/a12,84713,024
Official establishment growth, 2019–2023n/a+4.9%−1.6%
Population growth, 2020–2025+1.9%+1.3%+3.1%
Spending per household on pets$820$861$909
Median household income$74,680$77,485$80,734
Groundwork market scoreNot scored30

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
32 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Chippewa County

Population, 2025 estimate
67,614+1.9% since 2020
Households
27,139
Median age
42.4
Homes lived in by their owners
74%
Vehicles per household
2.1
Land area
1,008 sq. mi.
People per square mile
66
Median household income
$74,680+25.0% vs. 2015–2019, before inflation
Average household income
$92,252
Median home value
$257,900
Jobs located here
25,936
Daytime population
62,863Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chippewa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet stores across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Chippewa County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marathon County, WI6891.6$5.4M+1.0%#193 of 974
2Outagamie County, WI63172.2$4.2M+2.6%#276 of 974
3St. Croix County, WI63102.7$3.9M+4.7%#277 of 974
4Dane County, WI62532.1$4.6M+4.9%#288 of 974
5Fond du Lac County, WI6071.6$5.1M+0.5%#312 of 974
6Eau Claire County, WI5961.3$6.3M+3.0%#329 of 974
7Sheboygan County, WI5871.4$5.9M0.0%#346 of 974
8Brown County, WI56201.8$4.8M+2.6%#379 of 974
9Washington County, WI55101.8$5.5M+1.8%#395 of 974
10Racine County, WI53172.1$4.1M+0.4%#426 of 974
Chippewa County, WINot scored31.1$7.4M+1.9%

Other business types in Chippewa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in Chippewa County, WI?

Chippewa County has 3 pet stores on map listings as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in Chippewa County: counts under 3 are left out.

How much do households in Chippewa County, WI spend on pets?

About $22.2M a year, or $820 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 3 pet stores on map listings, it comes to $7.4M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 27,139 households in Chippewa County and national spending patterns by income.

How does Chippewa County, WI compare with the U.S. for pet stores?

Chippewa County has 1.1 pet stores per 10,000 households, 45% below the U.S. rate of 2.0. Spending per store is $7.4M, 64% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Chippewa County would have about 5, against 3 on map listings.

How fast is Chippewa County, WI growing?

Population estimates put Chippewa County at 67,614 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,139 households. Median household income in Chippewa County is $74,680, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County has no market score for pet stores: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chippewa County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in Chippewa County

Screening a site or an acquisition in Chippewa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.