Market rankings · Wisconsin
Pet grooming and boarding businesses in Wisconsin
Every metro area, small-town market and county in Wisconsin, ranked by the Groundwork market score for pet grooming and boarding businesses, with competitor counts and household spending for each.
- Listings
- 1,037
- 93 chain locations (9%)
- Official establishments
- 546
- +19.7% since 2019
- Household spending a year
- $2.1B
- On pets
- Listings per 10k households
- 4.2
- 17% above the U.S.
- Spending per listing
- $2.1M
- 19% below the U.S.
- Rank among states
- #44 of 51
- Market score 31 · Lower middle
A site report maps the pet grooming and boarding businesses on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wisconsin has 1,037 pet grooming and boarding businesses on map listings as of September 2026. Chain locations make up 9% of them, against 9% across the U.S. That comes to 4.2 for every 10,000 households, 17% above the U.S. rate of 3.6.
Household spending on pets in Wisconsin comes to about $2.1B a year: $861 per household, 5% below the U.S. average. That is about $2.1M of household spending for each business on map listings, 19% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
In 2023, official counts showed 546 businesses with payroll in Wisconsin classed as pet care (except veterinary), up 19.7% from 2019. That is one for every 4,541 households, against one for every 5,057 across the U.S. Across the U.S., the count rose 25.2% over the same years. Since fiscal 2022, 61 SBA-backed loans worth $34.7M have gone to businesses classed as pet care (except veterinary) in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #44 for pet grooming and boarding businesses, with a Groundwork market score of 31 (lower middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (63). Of the 13 scored small-town markets in or partly in Wisconsin, the Platteville area scores highest (63).
Every market in Wisconsin for pet grooming and boarding businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 63 | 524 | 3.5 | $2.9M | +2.6% | #96 of 386 |
| 1Sheboygan, WI | 51 | 16 | 3.2 | $2.6M | 0.0% | #191 of 386 |
| 2Madison, WI | 51 | 122 | 4.0 | $2.3M | +4.1% | #192 of 386 |
| 3Racine-Mount Pleasant, WI | 50 | 33 | 4.1 | $2.1M | +0.4% | #202 of 386 |
| 4Milwaukee-Waukesha, WI | 47 | 242 | 3.7 | $2.4M | 0.0% | #223 of 386 |
| 5Green Bay, WI | 46 | 65 | 4.8 | $1.8M | +2.5% | #236 of 386 |
| 6Eau Claire, WI | 45 | 25 | 3.5 | $2.4M | +2.6% | #238 of 386 |
| 7Appleton, WI | 44 | 41 | 4.1 | $2.2M | +2.7% | #247 of 386 |
| 8Wausau, WI | 44 | 25 | 4.3 | $2M | +1.0% | #251 of 386 |
| 9Kenosha, WI | 40 | 24 | 3.5 | $2.6M | −0.4% | #273 of 386 |
| 10La Crosse-Onalaska, WI-MN | 37 | 34 | 4.7 | $1.8M | +0.4% | #295 of 386 |
| Duluth, MN-WI | 31 | 51 | 4.2 | $1.9M | +0.2% | #321 of 386 |
| 11Oshkosh-Neenah, WI | 30 | 31 | 4.3 | $1.9M | +1.4% | #326 of 386 |
| 12Janesville-Beloit, WI | 29 | 33 | 4.9 | $1.7M | +1.7% | #337 of 386 |
| 13Fond du Lac, WI | 20 | 22 | 5.1 | $1.6M | +0.5% | #369 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Platteville, WI | 63 | 7 | 3.5 | $2.2M | +0.9% | #95 of 387 |
| 2Whitewater-Elkhorn, WI | 62 | 19 | 4.4 | $2M | +0.8% | #101 of 387 |
| 3Sparta, WI | 61 | 6 | 3.3 | $2.4M | +0.6% | #107 of 387 |
| 4Baraboo, WI | 59 | 11 | 3.9 | $2.2M | +1.3% | #128 of 387 |
| 5Wisconsin Rapids-Marshfield, WI | 59 | 13 | 4.0 | $1.9M | −0.2% | #130 of 387 |
| 6Shawano, WI | 58 | 8 | 4.3 | $1.8M | +1.4% | #138 of 387 |
| 7Manitowoc, WI | 55 | 18 | 5.1 | $1.5M | +0.4% | #160 of 387 |
| 8Watertown-Fort Atkinson, WI | 52 | 25 | 7.2 | $1.2M | +0.3% | #183 of 387 |
| 9Menomonie, WI | 51 | 8 | 4.6 | $1.8M | +1.7% | #187 of 387 |
| 10Marinette, WI-MI | 43 | 12 | 4.1 | $1.8M | +0.3% | #249 of 387 |
| 11Beaver Dam, WI | 42 | 19 | 5.3 | $1.5M | −0.3% | #257 of 387 |
| 12Stevens Point-Plover, WI | 42 | 19 | 6.4 | $1.3M | +2.2% | #258 of 387 |
| Iron Mountain, MI-WI | 23 | 11 | 7.8 | $961K | +0.4% | #359 of 387 |
| Rice Lake, WI | Not scored | 4 | 2.0 | $3.8M | −0.5% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| 11Waukesha County, WI | 53 | 86 | 5.1 | $2.1M | +2.4% | #655 of 1,461 |
| 12Monroe County, WI | 52 | 6 | 3.3 | $2.4M | +0.6% | #676 of 1,461 |
| 13Outagamie County, WI | 52 | 34 | 4.3 | $2.1M | +2.6% | #681 of 1,461 |
| 14Walworth County, WI | 51 | 19 | 4.4 | $2M | +0.8% | #714 of 1,461 |
| 15Douglas County, WI | 50 | 7 | 3.7 | $2.2M | −0.8% | #729 of 1,461 |
| 16Vernon County, WI | 50 | 5 | 4.0 | $2M | +2.4% | #740 of 1,461 |
| 17Polk County, WI | 50 | 11 | 5.6 | $1.5M | +1.7% | #749 of 1,461 |
| 18Kenosha County, WI | 49 | 24 | 3.5 | $2.6M | −0.4% | #755 of 1,461 |
| 19Wood County, WI | 49 | 13 | 4.0 | $1.9M | −0.2% | #764 of 1,461 |
| 20Green County, WI | 49 | 8 | 5.1 | $1.7M | +0.5% | #768 of 1,461 |
| 21Grant County, WI | 48 | 7 | 3.5 | $2.2M | +0.9% | #777 of 1,461 |
| 22Sauk County, WI | 48 | 11 | 3.9 | $2.2M | +1.3% | #778 of 1,461 |
| 23Ozaukee County, WI | 46 | 22 | 5.7 | $1.8M | +3.0% | #823 of 1,461 |
| 24Manitowoc County, WI | 46 | 18 | 5.1 | $1.5M | +0.4% | #829 of 1,461 |
| 25Shawano County, WI | 45 | 8 | 4.6 | $1.6M | +1.7% | #845 of 1,461 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26St. Croix County, WI | 45 | 25 | 6.7 | $1.5M | +4.7% | #847 of 1,461 |
| 27Winnebago County, WI | 44 | 31 | 4.3 | $1.9M | +1.4% | #862 of 1,461 |
| 28Jefferson County, WI | 44 | 25 | 7.2 | $1.2M | +0.3% | #877 of 1,461 |
| 29Rock County, WI | 42 | 33 | 4.9 | $1.7M | +1.7% | #914 of 1,461 |
| 30Door County, WI | 42 | 8 | 5.3 | $1.6M | +1.6% | #916 of 1,461 |
| 31Waupaca County, WI | 41 | 10 | 4.4 | $1.8M | −0.6% | #932 of 1,461 |
| 32Washington County, WI | 40 | 36 | 6.3 | $1.5M | +1.8% | #973 of 1,461 |
| 33Dunn County, WI | 38 | 8 | 4.6 | $1.8M | +1.7% | #1,011 of 1,461 |
| 34La Crosse County, WI | 38 | 28 | 5.4 | $1.5M | +0.3% | #1,021 of 1,461 |
| 35Marinette County, WI | 36 | 8 | 4.2 | $1.8M | +1.6% | #1,058 of 1,461 |
| 36Dodge County, WI | 34 | 19 | 5.3 | $1.5M | −0.3% | #1,098 of 1,461 |
| 37Columbia County, WI | 34 | 16 | 6.6 | $1.3M | −0.7% | #1,104 of 1,461 |
| 38Portage County, WI | 34 | 19 | 6.4 | $1.3M | +2.2% | #1,107 of 1,461 |
| 39Fond du Lac County, WI | 33 | 22 | 5.1 | $1.6M | +0.5% | #1,122 of 1,461 |
| 40Oconto County, WI | 33 | 13 | 7.7 | $1.1M | +2.9% | #1,130 of 1,461 |
| 41Adams County, WI | 30 | 6 | 6.3 | $1.1M | +5.2% | #1,195 of 1,461 |
| 42Juneau County, WI | 28 | 5 | 4.6 | $1.6M | −0.5% | #1,225 of 1,461 |
| 43Clark County, WI | 27 | 8 | 6.2 | $1.3M | +1.2% | #1,251 of 1,461 |
| 44Green Lake County, WI | 25 | 5 | 6.0 | $1.3M | +1.5% | #1,284 of 1,461 |
| 45Washburn County, WI | 25 | 6 | 7.9 | $966K | +2.8% | #1,291 of 1,461 |
| 46Oneida County, WI | 22 | 12 | 6.9 | $1.2M | +0.7% | #1,339 of 1,461 |
| Barron County, WI | Not scored | 4 | 2.0 | $3.8M | −0.5% | |
| Trempealeau County, WI | Not scored | 3 | 2.4 | $3.4M | +1.1% | |
| Lincoln County, WI | Not scored | 4 | 3.1 | $2.5M | −0.1% | |
| Waushara County, WI | Not scored | 3 | 2.8 | $2.7M | +2.8% | |
| Iowa County, WI | Not scored | 2 | 2.0 | $4.4M | +1.0% | |
| Vilas County, WI | Not scored | 3 | 2.7 | $2.9M | +2.9% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $3.1M | −0.5% | |
| Kewaunee County, WI | Not scored | 4 | 4.8 | $1.8M | +1.0% | |
| Taylor County, WI | Not scored | 2 | 2.5 | $3.1M | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $2.1M | +0.4% | |
| Sawyer County, WI | Not scored | 3 | 3.4 | $2.2M | +4.0% | |
| Richland County, WI | Not scored | 1 | 1.4 | $5.5M | −1.4% | |
| Lafayette County, WI | Not scored | 3 | 4.4 | $1.8M | +5.2% | |
| Burnett County, WI | Not scored | 4 | 5.6 | $1.4M | +3.9% | |
| Bayfield County, WI | Not scored | 0 | 0.0 | n/a | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $5M | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $5M | −1.1% | |
| Marquette County, WI | Not scored | 4 | 5.7 | $1.3M | +2.1% | |
| Rusk County, WI | Not scored | 0 | 0.0 | n/a | −0.2% | |
| Price County, WI | Not scored | 3 | 4.6 | $1.6M | −0.3% | |
| Buffalo County, WI | Not scored | 4 | 7.0 | $1.1M | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 1 | 3.3 | $2.5M | +2.2% | |
| Iron County, WI | Not scored | 2 | 6.4 | $1.1M | −0.3% | |
| Florence County, WI | Not scored | 2 | 9.1 | $810K | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 pet grooming and boarding businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet grooming and boarding businesses are in Wisconsin?
Map listings as of September 2026 show 1,037 pet grooming and boarding businesses in Wisconsin. 93 of them (9%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 546 businesses with payroll classed as pet care (except veterinary) in 2023, up 19.7% from 2019.
How much do households in Wisconsin spend on pets?
About $2.1B a year, or $861 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 1,037 pet grooming and boarding businesses on map listings, it comes to $2.1M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for pet grooming and boarding businesses?
Wisconsin has 4.2 pet grooming and boarding businesses per 10,000 households, 17% above the U.S. rate of 3.6. Spending per business is $2.1M, 19% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Wisconsin would have about 839, against 1,037 on map listings. There is one business with payroll in the industry for every 4,541 households, against one for every 5,057 across the U.S. The official count rose 19.7% from 2019 to 2023, against +25.2% for the U.S.
Which market in Wisconsin has the highest market score for pet grooming and boarding businesses?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 63 (upper middle). Among 13 scored small-town markets in or partly in Wisconsin, the Platteville area scores highest, at 63 (upper middle). Among 46 scored counties in Wisconsin, Calumet County scores highest, at 65 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 31 for pet grooming and boarding businesses (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet grooming and boarding in other states
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Top markets for pet grooming and boarding businesses across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Pet businesses2,928 listings
- Veterinarians874 listings
- Pet stores558 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.