Pets · County · Wisconsin
Pet stores in Douglas County, WI
The pet stores in Douglas County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $15.6M
- On pets · $814 a household
- Spending per listing
- $7.8M
- Too few listings to compare
- Listings per 10k households
- 1.0
- Too few listings to compare
- Population, 2025
- 43,990
- −0.8% since 2020
See the pet stores around any address in Douglas County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 pet stores in Douglas County. That is 1.0 per 10,000 households.
Household spending on pets in Douglas County comes to about $15.6M a year: $814 per household, 10% below the U.S. average. That is about $7.8M of household spending for each store on map listings. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in Douglas County: counts under 3 aren’t published.
Population estimates show Douglas County declined 0.8% from 2020 to 2025, against +3.1% for the U.S. With 2 pet stores on map listings, Douglas County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 2.3 | 2.0 |
| Spending per listing | $7.8M | $3.8M | $4.5M |
| Households per official establishment | n/a | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on pets | $814 | $861 | $909 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| Douglas County, WI | Not scored | 2 | 1.0 | $7.8M | −0.8% |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses67
- Veterinarians
- Pet grooming and boarding50
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Douglas County, WI?
Douglas County has 2 pet stores on map listings as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in Douglas County: counts under 3 are left out.
How much do households in Douglas County, WI spend on pets?
About $15.6M a year, or $814 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $7.8M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for pet stores?
Douglas County has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of pet stores to household spending, Douglas County would have about 3, against 2 on map listings.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.