Pets · County · Wisconsin
Pet stores in Vilas County, WI
Competitor counts, household spending and official business counts for pet stores in Vilas County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.7M
- On pets · $778 a household
- Spending per listing
- $4.3M
- Too few listings to compare
- Listings per 10k households
- 1.8
- Too few listings to compare
- Population, 2025
- 23,761
- +2.9% since 2020
See the pet stores around any address in Vilas County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 pet stores in Vilas County. That is 1.8 per 10,000 households.
Households in Vilas County spend about $8.7M a year on pets, or $778 per household, 14% below the U.S. average. That works out to $4.3M per store. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in Vilas County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Vilas County grew 2.9%, in step with the U.S. (+3.1%). With 2 pet stores on map listings, Vilas County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 2.3 | 2.0 |
| Spending per listing | $4.3M | $3.8M | $4.5M |
| Households per official establishment | n/a | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on pets | $778 | $861 | $909 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| Vilas County, WI | Not scored | 2 | 1.8 | $4.3M | +2.9% |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses50
- Veterinarians26
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Vilas County, WI?
There are 2 pet stores on map listings in Vilas County as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in Vilas County: counts under 3 are left out.
How much do households in Vilas County, WI spend on pets?
About $8.7M a year, or $778 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $4.3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for pet stores?
Vilas County has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of pet stores to household spending.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.