Pets · Metro area · Wisconsin
Pet stores in the Oshkosh-Neenah, WI metro area
The pet stores in the Oshkosh-Neenah, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #356 of 382 scored metro areas
#12 of 13 scored metro areas based in Wisconsin
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $60.1M
- On pets · $828 a household
- Spending per listing
- $2.6M
- 42% below the U.S.
- Listings per 10k households
- 3.2
- 60% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the pet stores around any address in the Oshkosh-Neenah metro area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Oshkosh-Neenah metro area scores 23 (low) on the Groundwork market score for pet stores, ranking #356 of 382 scored metro areas and #12 of 13 scored metro areas based in Wisconsin. That puts it in the bottom quarter of metro areas.
At $828 per household (9% below the U.S. average), households in the Oshkosh-Neenah metro area spend about $60.1M a year on pets. That works out to $2.6M per store, 42% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 23 pet stores on map listings in the Oshkosh-Neenah metro area as of September 2026. 4 of them (17%) are chain locations, against 38% across the U.S. Per 10,000 households, that is 3.2, 60% above the U.S. rate of 2.0.
The official count of businesses with payroll classed as pet and pet supplies stores in the Oshkosh-Neenah metro area was 7 in 2023. That is one for every 10,381 households, against one for every 13,024 across the U.S. Population estimates put the population change in the Oshkosh-Neenah metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%).
How the Oshkosh-Neenah metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oshkosh-Neenah metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 2.3 | 2.0 |
| Spending per listing | $2.6M | $3.8M | $4.5M |
| Households per official establishment | 10,381 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on pets | $828 | $861 | $909 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 23 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 78
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oshkosh-Neenah metro area
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oshkosh-Neenah metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for pet stores, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wausau, WI | 66 | 9 | 1.6 | $5.4M | +1.0% | #76 of 382 |
| Duluth, MN-WI | 64 | 18 | 1.5 | $5.5M | +0.2% | #93 of 382 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 64 | 288 | 1.9 | $5.2M | +2.6% | #95 of 382 |
| 2Appleton, WI | 63 | 20 | 2.0 | $4.5M | +2.7% | #103 of 382 |
| 3Eau Claire, WI | 61 | 9 | 1.3 | $6.6M | +2.6% | #111 of 382 |
| 4Sheboygan, WI | 57 | 7 | 1.4 | $5.9M | 0.0% | #133 of 382 |
| 5Fond du Lac, WI | 55 | 7 | 1.6 | $5.1M | +0.5% | #153 of 382 |
| 6Green Bay, WI | 53 | 25 | 1.8 | $4.7M | +2.5% | #167 of 382 |
| 7Madison, WI | 49 | 70 | 2.3 | $4.1M | +4.1% | #200 of 382 |
| 8Racine-Mount Pleasant, WI | 44 | 17 | 2.1 | $4.1M | +0.4% | #242 of 382 |
| 12Oshkosh-Neenah, WI | 23 | 23 | 3.2 | $2.6M | +1.4% | #356 of 382 |
Other business types in the Oshkosh-Neenah metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians70
- Pet grooming and boarding30
- Pet stores23
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Oshkosh-Neenah, WI metro area?
As of September 2026, map listings count 23 pet stores in the Oshkosh-Neenah metro area. 4 of them (17%) are chain locations. The listings count pet stores. Official counts show 7 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Oshkosh-Neenah, WI metro area spend on pets?
About $60.1M a year, or $828 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 23 pet stores on map listings, it comes to $2.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.
How does the Oshkosh-Neenah, WI metro area compare with the U.S. for pet stores?
The Oshkosh-Neenah metro area has 3.2 pet stores per 10,000 households, 60% above the U.S. rate of 2.0. Spending per store is $2.6M, 42% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Oshkosh-Neenah metro area would have about 13, against 23 on map listings. There is one business with payroll in the industry for every 10,381 households, against one for every 13,024 across the U.S.
How fast is the Oshkosh-Neenah, WI metro area growing?
Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 23 for pet stores (low), #356 of 382 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Oshkosh-Neenah metro area
Screening a site or an acquisition in the Oshkosh-Neenah metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.