Pets · County · Wisconsin
Pet stores in Rock County, WI
The pet stores in Rock County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #791 of 974 scored counties
#23 of 31 scored counties in Wisconsin
- Listings
- 21
- 5 chain locations (24%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $55.3M
- On pets · $823 a household
- Spending per listing
- $2.6M
- 42% below the U.S.
- Listings per 10k households
- 3.1
- 55% above the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the pet stores around any address in Rock County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rock County scores 29 (lower middle) on the Groundwork market score for pet stores, ranking #791 of 974 scored counties and #23 of 31 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 21 pet stores in Rock County. 5 of them (24%) are chain locations, against 38% across the U.S. That is 3.1 per 10,000 households, 55% above the U.S. rate of 2.0.
At $823 per household (9% below the U.S. average), households in Rock County spend about $55.3M a year on pets. Spread across 21 pet stores, that is $2.6M per store, 42% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
Official counts show 8 businesses with payroll classed as pet and pet supplies stores in Rock County in 2023. That is one for every 8,400 households, against one for every 13,024 across the U.S. Between 2020 and 2025, the population of Rock County grew 1.7%, slower than the U.S. (+3.1%).
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 2.3 | 2.0 |
| Spending per listing | $2.6M | $3.8M | $4.5M |
| Households per official establishment | 8,400 | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on pets | $823 | $861 | $909 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 29 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 8
- Employees, 2023
- 95
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 215 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet stores, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marathon County, WI | 68 | 9 | 1.6 | $5.4M | +1.0% | #193 of 974 |
| 2Outagamie County, WI | 63 | 17 | 2.2 | $4.2M | +2.6% | #276 of 974 |
| 3St. Croix County, WI | 63 | 10 | 2.7 | $3.9M | +4.7% | #277 of 974 |
| 4Dane County, WI | 62 | 53 | 2.1 | $4.6M | +4.9% | #288 of 974 |
| 5Fond du Lac County, WI | 60 | 7 | 1.6 | $5.1M | +0.5% | #312 of 974 |
| 6Eau Claire County, WI | 59 | 6 | 1.3 | $6.3M | +3.0% | #329 of 974 |
| 7Sheboygan County, WI | 58 | 7 | 1.4 | $5.9M | 0.0% | #346 of 974 |
| 8Brown County, WI | 56 | 20 | 1.8 | $4.8M | +2.6% | #379 of 974 |
| 9Washington County, WI | 55 | 10 | 1.8 | $5.5M | +1.8% | #395 of 974 |
| 10Racine County, WI | 53 | 17 | 2.1 | $4.1M | +0.4% | #426 of 974 |
| 23Rock County, WI | 29 | 21 | 3.1 | $2.6M | +1.7% | #791 of 974 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians63
- Pet grooming and boarding42
- Pet stores29
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Rock County, WI?
Rock County has 21 pet stores on map listings as of September 2026. 5 of them (24%) are chain locations. The listings count pet stores. Official counts show 8 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in Rock County, WI spend on pets?
About $55.3M a year, or $823 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 21 pet stores on map listings, it comes to $2.6M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for pet stores?
Rock County has 3.1 pet stores per 10,000 households, 55% above the U.S. rate of 2.0. Spending per store is $2.6M, 42% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, Rock County would have about 12, against 21 on map listings. There is one business with payroll in the industry for every 8,400 households, against one for every 13,024 across the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 29 for pet stores (lower middle), #791 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.