Pets · Small-town market · Wisconsin
Pet stores in the Sparta, WI area
How the Sparta, WI area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.4M
- On pets · $790 a household
- Spending per listing
- $7.2M
- Too few listings to compare
- Listings per 10k households
- 1.1
- Too few listings to compare
- Population, 2025
- 46,572
- +0.6% since 2020
See the pet stores around any address in the Sparta area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Sparta area comes to about $14.4M a year: $790 per household, 13% below the U.S. average. That works out to $7.2M per store. The spending figure covers all pets, not only pet stores.
There are 2 pet stores on map listings in the Sparta area as of September 2026. That is 1.1 per 10,000 households.
Official counts don’t publish a figure for pet and pet supplies stores in the Sparta area, since they leave out counts under 3.
Population estimates show the Sparta area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). With 2 pet stores on map listings, the Sparta area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Sparta area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sparta area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 2.3 | 2.0 |
| Spending per listing | $7.2M | $3.8M | $4.5M |
| Households per official establishment | n/a | 12,847 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +4.9% | −1.6% |
| Population growth, 2020–2025 | +0.6% | +1.3% | +3.1% |
| Spending per household on pets | $790 | $861 | $909 |
| Median household income | $69,467 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Sparta area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sparta area
- Population, 2025 estimate
- 46,572+0.6% since 2020
- Households
- 18,301
- Median age
- 40.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 901 sq. mi.
- People per square mile
- 51
- Median household income
- $69,467
- Average household income
- $87,535
- Median home value
- $210,000
- Jobs located here
- 19,806
- Daytime population
- 44,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sparta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for pet stores, numbered among those based in Wisconsin, with the Sparta area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 69 | 7 | 2.4 | $3.5M | +2.2% | #35 of 220 |
| 2Watertown-Fort Atkinson, WI | 64 | 9 | 2.6 | $3.3M | +0.3% | #52 of 220 |
| 3Manitowoc, WI | 63 | 6 | 1.7 | $4.6M | +0.4% | #53 of 220 |
| 4Menomonie, WI | 58 | 5 | 2.9 | $2.9M | +1.7% | #72 of 220 |
| 5Whitewater-Elkhorn, WI | 55 | 16 | 3.7 | $2.4M | +0.8% | #89 of 220 |
| 6Beaver Dam, WI | 50 | 10 | 2.8 | $2.9M | −0.3% | #109 of 220 |
| 7Marinette, WI-MI | 44 | 8 | 2.7 | $2.7M | +0.3% | #137 of 220 |
| 8Baraboo, WI | 44 | 12 | 4.3 | $2M | +1.3% | #140 of 220 |
| 9Platteville, WI | 43 | 6 | 3.0 | $2.6M | +0.9% | #143 of 220 |
| 10Wisconsin Rapids-Marshfield, WI | 37 | 9 | 2.8 | $2.8M | −0.2% | #168 of 220 |
| Sparta, WI | Not scored | 2 | 1.1 | $7.2M | +0.6% |
Other business types in the Sparta area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians41
- Pet grooming and boarding61
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Sparta, WI area?
As of September 2026, map listings count 2 pet stores in the Sparta area. The listings count pet stores. No official count is published for pet and pet supplies stores in the Sparta area: counts under 3 are left out.
How much do households in the Sparta, WI area spend on pets?
About $14.4M a year, or $790 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $7.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 18,301 households in the Sparta area and national spending patterns by income.
How does the Sparta, WI area compare with the U.S. for pet stores?
The Sparta area has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pet stores to household spending, the Sparta area would have about 3, against 2 on map listings.
How fast is the Sparta, WI area growing?
Population estimates put the Sparta area at 46,572 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 18,301 households. The median household income in the Sparta area is $69,467 a year, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sparta area has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sparta area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Sparta area
Screening a site or an acquisition in the Sparta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.