Pets · Small-town market · Indiana
Pet businesses in the Greencastle, IN area
Competitor counts, household spending and official business counts for pet businesses in the Greencastle, IN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #106 of 527 scored small-town markets
#4 of 25 scored small-town markets based in Indiana
- Listings
- 20
- 2 chain locations (10%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $11.6M
- On pets · $819 a household
- Spending per listing
- $579K
- 34% below the U.S.
- Listings per 10k households
- 14.1
- 36% above the U.S.
- Population, 2025
- 37,876
- +3.2% since 2020
See the pet businesses around any address in the Greencastle area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greencastle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 pet businesses in the Greencastle area. 2 of them (10%) are chain locations, against 17% across the U.S. That is 14.1 per 10,000 households, 36% above the U.S. rate of 10.4.
Households in the Greencastle area spend about $11.6M a year on pets, or $819 per household, 10% below the U.S. average. That is about $579K of household spending for each business on map listings, 34% below the U.S. figure of $878K.
Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in the Greencastle area in 2023. That is one for every 3,536 households, against one for every 1,852 across the U.S. Official counts list 20 one-person businesses without payroll.
Population estimates put the population change in the Greencastle area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Greencastle area is 64 (upper middle), #106 of 527 scored small-town markets and #4 of 25 scored small-town markets based in Indiana. That puts it in the top quarter of small-town markets.
How the Greencastle area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greencastle area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 10.9 | 10.4 |
| Spending per listing | $579K | $759K | $878K |
| Households per official establishment | 3,536 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | +3.2% | +2.7% | +3.1% |
| Spending per household on pets | $819 | $825 | $909 |
| Median household income | $78,378 | $71,957 | $80,734 |
| Groundwork market score | 64 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 44
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 202 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Greencastle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greencastle area
- Population, 2025 estimate
- 37,876+3.2% since 2020
- Households
- 14,142
- Median age
- 40.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 481 sq. mi.
- People per square mile
- 78
- Median household income
- $78,378
- Average household income
- $90,595
- Median home value
- $218,900
- Jobs located here
- 12,980
- Daytime population
- 33,740Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greencastle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Greencastle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for pet businesses, numbered among those based in Indiana, with the Greencastle area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, IN | 70 | 11 | 8.8 | $855K | +0.4% | #58 of 527 |
| 2Crawfordsville, IN | 70 | 18 | 11.5 | $683K | +2.7% | #59 of 527 |
| 3Connersville, IN | 65 | 5 | 5.3 | $1.4M | +0.7% | #91 of 527 |
| 4Greencastle, IN | 64 | 20 | 14.1 | $579K | +3.2% | #106 of 527 |
| 5Angola, IN | 63 | 16 | 11.4 | $717K | +1.0% | #112 of 527 |
| 6Logansport, IN | 60 | 12 | 8.0 | $879K | +0.1% | #143 of 527 |
| 7Decatur, IN | 57 | 16 | 12.9 | $591K | +2.2% | #184 of 527 |
| 8Richmond, IN | 55 | 29 | 10.8 | $662K | −0.5% | #214 of 527 |
| 9Bedford, IN | 53 | 28 | 14.6 | $522K | +1.2% | #243 of 527 |
| 10Seymour, IN | 52 | 25 | 13.8 | $574K | +1.9% | #259 of 527 |
Other business types in the Greencastle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses64
- Veterinarians70
- Pet grooming and boarding48
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Greencastle, IN area?
The Greencastle area has 20 pet businesses on map listings as of September 2026. 2 of them (10%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in the Greencastle, IN area spend on pets?
About $11.6M a year, or $819 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 20 pet businesses on map listings, it comes to $579K per business. It is estimated from the incomes of the 14,142 households in the Greencastle area and national spending patterns by income.
How does the Greencastle, IN area compare with the U.S. for pet businesses?
The Greencastle area has 14.1 pet businesses per 10,000 households, 36% above the U.S. rate of 10.4. Spending per business is $579K, 34% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Greencastle area would have about 13, against 20 on map listings. There is one business with payroll in the industry for every 3,536 households, against one for every 1,852 across the U.S.
How fast is the Greencastle, IN area growing?
Population estimates put the Greencastle area at 37,876 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 14,142 households. The median household income in the Greencastle area is $78,378 a year, 3% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greencastle area scores 64 for pet businesses (upper middle), #106 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greencastle area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Greencastle area
Screening a site or an acquisition in the Greencastle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greencastle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.