Groundwork

Pets · Small-town market · Indiana

Pet businesses in the Richmond, IN area

How the Richmond, IN area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #214 of 527 scored small-town markets
#8 of 25 scored small-town markets based in Indiana

Listings
29
2 chain locations (7%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$19.2M
On pets · $712 a household
Spending per listing
$662K
25% below the U.S.
Listings per 10k households
10.8
4% above the U.S.
Population, 2025
66,169
−0.5% since 2020

See the pet businesses around any address in the Richmond area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Richmond area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $712 per household (22% below the U.S. average), households in the Richmond area spend about $19.2M a year on pets. That is about $662K of household spending for each business on map listings, 25% below the U.S. figure of $878K.

The Richmond area has 29 pet businesses on map listings as of September 2026. Of those, 2 are chain locations, or 7%, against 17% across the U.S. That comes to 10.8 for every 10,000 households, 4% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Richmond area was 5 in 2023. That is one for every 5,395 households, against one for every 1,852 across the U.S. Official counts list 43 one-person businesses without payroll.

Population estimates show the Richmond area declined 0.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Richmond area is 55 (upper middle), #214 of 527 scored small-town markets and #8 of 25 scored small-town markets based in Indiana.

How the Richmond area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Richmond, IN area compared with Indiana and the U.S.
MeasureRichmond areaIndianaU.S.
Listings per 10k households10.810.910.4
Spending per listing$662K$759K$878K
Households per official establishment5,3952,0121,852
Official establishment growth, 2019–2023n/a+12.5%+11.4%
Population growth, 2020–2025−0.5%+2.7%+3.1%
Spending per household on pets$712$825$909
Median household income$55,692$71,957$80,734
Groundwork market score5547

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
64
Annual payroll, 2023
$1.8M
One-person businesses, 2023
43Businesses with no payroll
Map listings, September 2026
292 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Richmond area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Richmond area

Population, 2025 estimate
66,169−0.5% since 2020
Households
26,975
Median age
41.4
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
402 sq. mi.
People per square mile
165
Median household income
$55,692+19.7% vs. 2015–2019, before inflation
Average household income
$79,425
Median home value
$140,200
Jobs located here
29,039
Daytime population
66,064Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Richmond area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Richmond area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for pet businesses, numbered among those based in Indiana, with the Richmond area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frankfort, IN70118.8$855K+0.4%#58 of 527
2Crawfordsville, IN701811.5$683K+2.7%#59 of 527
3Connersville, IN6555.3$1.4M+0.7%#91 of 527
4Greencastle, IN642014.1$579K+3.2%#106 of 527
5Angola, IN631611.4$717K+1.0%#112 of 527
6Logansport, IN60128.0$879K+0.1%#143 of 527
7Decatur, IN571612.9$591K+2.2%#184 of 527
8Richmond, IN552910.8$662K−0.5%#214 of 527
9Bedford, IN532814.6$522K+1.2%#243 of 527
10Seymour, IN522513.8$574K+1.9%#259 of 527

Other business types in the Richmond area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Richmond, IN area?

Map listings as of September 2026 show 29 pet businesses in the Richmond area. 2 of them (7%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 43 one-person businesses without payroll.

How much do households in the Richmond, IN area spend on pets?

About $19.2M a year, or $712 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 29 pet businesses on map listings, it comes to $662K per business. It is estimated from the incomes of the 26,975 households in the Richmond area and national spending patterns by income.

How does the Richmond, IN area compare with the U.S. for pet businesses?

The Richmond area has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $662K, 25% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Richmond area would have about 22, against 29 on map listings. There is one business with payroll in the industry for every 5,395 households, against one for every 1,852 across the U.S.

How fast is the Richmond, IN area growing?

Population estimates put the Richmond area at 66,169 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 26,975 households. Median household income in the Richmond area is $55,692, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Richmond area scores 55 for pet businesses (upper middle), #214 of 527 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Richmond area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Richmond area

Screening a site or an acquisition in the Richmond area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Richmond area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.