Pets · County · Indiana
Pet businesses in Whitley County, IN
Competitor counts, household spending and official business counts for pet businesses in Whitley County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,052 of 2,200 scored counties
#33 of 83 scored counties in Indiana
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $11.8M
- On pets · $839 a household
- Spending per listing
- $693K
- 21% below the U.S.
- Listings per 10k households
- 12.1
- 16% above the U.S.
- Population, 2025
- 35,046
- +2.1% since 2020
See the pet businesses around any address in Whitley County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 17 pet businesses in Whitley County. None of them are chain locations, against 17% across the U.S. That comes to 12.1 for every 10,000 households, 16% above the U.S. rate of 10.4.
At $839 per household (8% below the U.S. average), households in Whitley County spend about $11.8M a year on pets. That works out to $693K per business, 21% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Whitley County was 8 in 2023. That is one for every 1,754 households, against one for every 1,852 across the U.S. Another 22 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $356K has gone to businesses classed as pet care, veterinarians and pet stores in Whitley County.
Between 2020 and 2025, the population of Whitley County grew 2.1%, slower than the U.S. (+3.1%). Whitley County scores 51 (upper middle) on the Groundwork market score for pet businesses, ranking #1,052 of 2,200 scored counties and #33 of 83 scored counties in Indiana.
How Whitley County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Whitley County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 10.9 | 10.4 |
| Spending per listing | $693K | $759K | $878K |
| Households per official establishment | 1,754 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on pets | $839 | $825 | $909 |
| Median household income | $78,083 | $71,957 | $80,734 |
| Groundwork market score | 51 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 76
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $356K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Whitley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Whitley County
- Population, 2025 estimate
- 35,046+2.1% since 2020
- Households
- 14,029
- Median age
- 41.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 336 sq. mi.
- People per square mile
- 103
- Median household income
- $78,083+26.5% vs. 2015–2019, before inflation
- Average household income
- $94,006
- Median home value
- $219,400
- Jobs located here
- 13,433
- Daytime population
- 31,218Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Whitley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Whitley County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, IN | 76 | 125 | 6.4 | $1.3M | +1.1% | #134 of 2,200 |
| 2Hendricks County, IN | 74 | 65 | 9.7 | $1M | +10.2% | #176 of 2,200 |
| 3Hamilton County, IN | 70 | 167 | 12.2 | $950K | +10.9% | #281 of 2,200 |
| 4Marion County, IN | 69 | 304 | 7.6 | $1M | +1.6% | #310 of 2,200 |
| 5Harrison County, IN | 69 | 15 | 9.7 | $832K | +1.9% | #326 of 2,200 |
| 6Posey County, IN | 68 | 9 | 8.5 | $1M | −0.8% | #346 of 2,200 |
| 7Franklin County, IN | 68 | 9 | 9.8 | $873K | +2.2% | #356 of 2,200 |
| 8Allen County, IN | 67 | 149 | 9.5 | $852K | +4.2% | #394 of 2,200 |
| 9Clark County, IN | 67 | 55 | 10.7 | $762K | +7.5% | #406 of 2,200 |
| 10Floyd County, IN | 65 | 31 | 9.7 | $910K | +2.0% | #469 of 2,200 |
| 33Whitley County, IN | 51 | 17 | 12.1 | $693K | +2.1% | #1,052 of 2,200 |
Other business types in Whitley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses51
- Veterinarians55
- Pet grooming and boarding36
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Whitley County, IN?
There are 17 pet businesses on map listings in Whitley County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 22 one-person businesses without payroll.
How much do households in Whitley County, IN spend on pets?
About $11.8M a year, or $839 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 17 pet businesses on map listings, it comes to $693K per business. It is estimated from the incomes of the 14,029 households in Whitley County and national spending patterns by income.
How does Whitley County, IN compare with the U.S. for pet businesses?
Whitley County has 12.1 pet businesses per 10,000 households, 16% above the U.S. rate of 10.4. Spending per business is $693K, 21% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Whitley County would have about 13, against 17 on map listings. There is one business with payroll in the industry for every 1,754 households, against one for every 1,852 across the U.S.
How fast is Whitley County, IN growing?
Population estimates put Whitley County at 35,046 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 14,029 households. The median household income in Whitley County is $78,083 a year, 3% below the U.S. median of $80,734. That rose 26.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Whitley County scores 51 for pet businesses (upper middle), #1,052 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Whitley County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Whitley County
Screening a site or an acquisition in Whitley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Whitley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.