Pets · County · Indiana
Pet businesses in Rush County, IN
Competitor counts, household spending and official business counts for pet businesses in Rush County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,809 of 2,200 scored counties
#73 of 83 scored counties in Indiana
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $4.9M
- On pets · $734 a household
- Spending per listing
- $707K
- 20% below the U.S.
- Listings per 10k households
- 10.4
- In line with the U.S.
- Population, 2025
- 16,767
- 0.0% since 2020
See the pet businesses around any address in Rush County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, Rush County has a Groundwork market score of 32 (lower middle): #1,809 of 2,200 scored counties and #73 of 83 scored counties in Indiana. That puts it in the bottom quarter of counties.
Household spending on pets in Rush County comes to about $4.9M a year: $734 per household, 19% below the U.S. average. Spread across 7 pet businesses, that is $707K per business, 20% below the U.S. figure of $878K.
Rush County has 7 pet businesses on map listings as of September 2026. Chain locations make up 29% of them, against 17% across the U.S. That is 10.4 per 10,000 households, in line with the U.S. rate of 10.4.
In 2023, official counts showed 6 businesses with payroll in Rush County classed as pet care, veterinarians and pet stores. That is one for every 1,124 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of Rush County held about level, against +3.1% for the U.S.
How Rush County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rush County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 10.9 | 10.4 |
| Spending per listing | $707K | $759K | $878K |
| Households per official establishment | 1,124 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | 0.0% | +2.7% | +3.1% |
| Spending per household on pets | $734 | $825 | $909 |
| Median household income | $66,473 | $71,957 | $80,734 |
| Groundwork market score | 32 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 50
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Rush County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rush County
- Population, 2025 estimate
- 16,7670.0% since 2020
- Households
- 6,746
- Median age
- 42.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 408 sq. mi.
- People per square mile
- 41
- Median household income
- $66,473+22.3% vs. 2015–2019, before inflation
- Average household income
- $76,804
- Median home value
- $166,800
- Jobs located here
- 4,803
- Daytime population
- 13,679Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rush County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Rush County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, IN | 76 | 125 | 6.4 | $1.3M | +1.1% | #134 of 2,200 |
| 2Hendricks County, IN | 74 | 65 | 9.7 | $1M | +10.2% | #176 of 2,200 |
| 3Hamilton County, IN | 70 | 167 | 12.2 | $950K | +10.9% | #281 of 2,200 |
| 4Marion County, IN | 69 | 304 | 7.6 | $1M | +1.6% | #310 of 2,200 |
| 5Harrison County, IN | 69 | 15 | 9.7 | $832K | +1.9% | #326 of 2,200 |
| 6Posey County, IN | 68 | 9 | 8.5 | $1M | −0.8% | #346 of 2,200 |
| 7Franklin County, IN | 68 | 9 | 9.8 | $873K | +2.2% | #356 of 2,200 |
| 8Allen County, IN | 67 | 149 | 9.5 | $852K | +4.2% | #394 of 2,200 |
| 9Clark County, IN | 67 | 55 | 10.7 | $762K | +7.5% | #406 of 2,200 |
| 10Floyd County, IN | 65 | 31 | 9.7 | $910K | +2.0% | #469 of 2,200 |
| 73Rush County, IN | 32 | 7 | 10.4 | $707K | 0.0% | #1,809 of 2,200 |
Other business types in Rush County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses32
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Rush County, IN?
Map listings as of September 2026 show 7 pet businesses in Rush County. 2 of them (29%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 6 one-person businesses without payroll.
How much do households in Rush County, IN spend on pets?
About $4.9M a year, or $734 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 7 pet businesses on map listings, it comes to $707K per business. It is estimated from the incomes of the 6,746 households in Rush County and national spending patterns by income.
How does Rush County, IN compare with the U.S. for pet businesses?
Rush County has 10.4 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $707K, 20% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Rush County would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 1,124 households, against one for every 1,852 across the U.S.
How fast is Rush County, IN growing?
Population estimates put Rush County at 16,767 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 6,746 households. Median household income in Rush County is $66,473, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rush County scores 32 for pet businesses (lower middle), #1,809 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rush County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Rush County
Screening a site or an acquisition in Rush County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rush County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.