Groundwork

Pets · County · Indiana

Pet businesses in Wayne County, IN

The pet businesses in Wayne County, IN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,154 of 2,200 scored counties
#35 of 83 scored counties in Indiana

Listings
29
2 chain locations (7%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$19.2M
On pets · $712 a household
Spending per listing
$662K
25% below the U.S.
Listings per 10k households
10.8
4% above the U.S.
Population, 2025
66,169
−0.5% since 2020

See the pet businesses around any address in Wayne County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $712 per household (22% below the U.S. average), households in Wayne County spend about $19.2M a year on pets. Spread across 29 pet businesses, that is $662K per business, 25% below the U.S. figure of $878K.

There are 29 pet businesses on map listings in Wayne County as of September 2026. Of those, 2 are chain locations, or 7%, against 17% across the U.S. That is 10.8 per 10,000 households, 4% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Wayne County was 5 in 2023. That is one for every 5,395 households, against one for every 1,852 across the U.S. Another 43 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Wayne County declined 0.5%, against +3.1% for the U.S. Wayne County scores 49 (lower middle) on the Groundwork market score for pet businesses, ranking #1,154 of 2,200 scored counties and #35 of 83 scored counties in Indiana.

How Wayne County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Wayne County, IN compared with Indiana and the U.S.
MeasureWayne CountyIndianaU.S.
Listings per 10k households10.810.910.4
Spending per listing$662K$759K$878K
Households per official establishment5,3952,0121,852
Official establishment growth, 2019–2023n/a+12.5%+11.4%
Population growth, 2020–2025−0.5%+2.7%+3.1%
Spending per household on pets$712$825$909
Median household income$55,692$71,957$80,734
Groundwork market score4947

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 5
Employees, 2023
64
Annual payroll, 2023
$1.8M
One-person businesses, 2023
43Businesses with no payroll
Map listings, September 2026
292 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
66,169−0.5% since 2020
Households
26,975
Median age
41.4
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
402 sq. mi.
People per square mile
165
Median household income
$55,692+19.7% vs. 2015–2019, before inflation
Average household income
$79,425
Median home value
$140,200
Jobs located here
29,039
Daytime population
66,064Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Wayne County marked.

Top counties in Indiana

Counties in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake County, IN761256.4$1.3M+1.1%#134 of 2,200
2Hendricks County, IN74659.7$1M+10.2%#176 of 2,200
3Hamilton County, IN7016712.2$950K+10.9%#281 of 2,200
4Marion County, IN693047.6$1M+1.6%#310 of 2,200
5Harrison County, IN69159.7$832K+1.9%#326 of 2,200
6Posey County, IN6898.5$1M−0.8%#346 of 2,200
7Franklin County, IN6899.8$873K+2.2%#356 of 2,200
8Allen County, IN671499.5$852K+4.2%#394 of 2,200
9Clark County, IN675510.7$762K+7.5%#406 of 2,200
10Floyd County, IN65319.7$910K+2.0%#469 of 2,200
35Wayne County, IN492910.8$662K−0.5%#1,154 of 2,200

Other business types in Wayne County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Wayne County, IN?

As of September 2026, map listings count 29 pet businesses in Wayne County. 2 of them (7%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 43 one-person businesses without payroll.

How much do households in Wayne County, IN spend on pets?

About $19.2M a year, or $712 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 29 pet businesses on map listings, it comes to $662K per business. It is estimated from the incomes of the 26,975 households in Wayne County and national spending patterns by income.

How does Wayne County, IN compare with the U.S. for pet businesses?

Wayne County has 10.8 pet businesses per 10,000 households, 4% above the U.S. rate of 10.4. Spending per business is $662K, 25% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Wayne County would have about 22, against 29 on map listings. There is one business with payroll in the industry for every 5,395 households, against one for every 1,852 across the U.S.

How fast is Wayne County, IN growing?

Population estimates put Wayne County at 66,169 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 26,975 households. Median household income in Wayne County is $55,692, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 49 for pet businesses (lower middle), #1,154 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.