Pets · County · Indiana
Pet businesses in Cass County, IN
Competitor counts, household spending and official business counts for pet businesses in Cass County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #765 of 2,200 scored counties
#23 of 83 scored counties in Indiana
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.5M
- On pets · $701 a household
- Spending per listing
- $879K
- In line with the U.S.
- Listings per 10k households
- 8.0
- 23% below the U.S.
- Population, 2025
- 37,836
- +0.1% since 2020
See the pet businesses around any address in Cass County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 pet businesses in Cass County. Of those, 2 are chain locations, or 17%, against 17% across the U.S. That comes to 8.0 for every 10,000 households, 23% below the U.S. rate of 10.4.
Household spending on pets in Cass County comes to about $10.5M a year: $701 per household, 23% below the U.S. average. That works out to $879K per business, in line with the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Cass County was 5 in 2023. That is one for every 3,007 households, against one for every 1,852 across the U.S. Another 9 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Cass County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). Cass County scores 57 (upper middle) on the Groundwork market score for pet businesses, ranking #765 of 2,200 scored counties and #23 of 83 scored counties in Indiana.
How Cass County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cass County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 10.9 | 10.4 |
| Spending per listing | $879K | $759K | $878K |
| Households per official establishment | 3,007 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | +0.1% | +2.7% | +3.1% |
| Spending per household on pets | $701 | $825 | $909 |
| Median household income | $56,403 | $71,957 | $80,734 |
| Groundwork market score | 57 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Cass County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cass County
- Population, 2025 estimate
- 37,836+0.1% since 2020
- Households
- 15,037
- Median age
- 41.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 412 sq. mi.
- People per square mile
- 91
- Median household income
- $56,403+14.1% vs. 2015–2019, before inflation
- Average household income
- $72,540
- Median home value
- $133,800
- Jobs located here
- 15,218
- Daytime population
- 35,454Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Cass County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, IN | 76 | 125 | 6.4 | $1.3M | +1.1% | #134 of 2,200 |
| 2Hendricks County, IN | 74 | 65 | 9.7 | $1M | +10.2% | #176 of 2,200 |
| 3Hamilton County, IN | 70 | 167 | 12.2 | $950K | +10.9% | #281 of 2,200 |
| 4Marion County, IN | 69 | 304 | 7.6 | $1M | +1.6% | #310 of 2,200 |
| 5Harrison County, IN | 69 | 15 | 9.7 | $832K | +1.9% | #326 of 2,200 |
| 6Posey County, IN | 68 | 9 | 8.5 | $1M | −0.8% | #346 of 2,200 |
| 7Franklin County, IN | 68 | 9 | 9.8 | $873K | +2.2% | #356 of 2,200 |
| 8Allen County, IN | 67 | 149 | 9.5 | $852K | +4.2% | #394 of 2,200 |
| 9Clark County, IN | 67 | 55 | 10.7 | $762K | +7.5% | #406 of 2,200 |
| 10Floyd County, IN | 65 | 31 | 9.7 | $910K | +2.0% | #469 of 2,200 |
| 23Cass County, IN | 57 | 12 | 8.0 | $879K | +0.1% | #765 of 2,200 |
Other business types in Cass County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses57
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Cass County, IN?
Cass County has 12 pet businesses on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 9 one-person businesses without payroll.
How much do households in Cass County, IN spend on pets?
About $10.5M a year, or $701 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $879K per business. It is estimated from the incomes of the 15,037 households in Cass County and national spending patterns by income.
How does Cass County, IN compare with the U.S. for pet businesses?
Cass County has 8.0 pet businesses per 10,000 households, 23% below the U.S. rate of 10.4. Spending per business is $879K, in line with the U.S. figure of $878K. The count on map listings matches the U.S. ratio of pet businesses to household spending. There is one business with payroll in the industry for every 3,007 households, against one for every 1,852 across the U.S.
How fast is Cass County, IN growing?
Population estimates put Cass County at 37,836 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 15,037 households. The median household income in Cass County is $56,403 a year, 30% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cass County scores 57 for pet businesses (upper middle), #765 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Cass County
Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.