Pets · Metro area · Indiana
Pet businesses in the Muncie, IN metro area
Competitor counts, household spending and official business counts for pet businesses in the Muncie, IN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #287 of 387 scored metro areas
#7 of 12 scored metro areas based in Indiana
- Listings
- 53
- 7 chain locations (13%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $32.4M
- On pets · $700 a household
- Spending per listing
- $611K
- 30% below the U.S.
- Listings per 10k households
- 11.5
- 11% above the U.S.
- Population, 2025
- 113,106
- +1.2% since 2020
See the pet businesses around any address in the Muncie metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $700 per household (23% below the U.S. average), households in the Muncie metro area spend about $32.4M a year on pets. Spread across 53 pet businesses, that is $611K per business, 30% below the U.S. figure of $878K.
There are 53 pet businesses on map listings in the Muncie metro area as of September 2026. Chain locations make up 13% of them, against 17% across the U.S. That comes to 11.5 for every 10,000 households, 11% above the U.S. rate of 10.4.
In 2023, official counts showed 15 businesses with payroll in the Muncie metro area classed as pet care, veterinarians and pet stores. That is one for every 3,084 households, against one for every 1,852 across the U.S. Official counts list 38 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2.3M have gone to businesses classed as pet care, veterinarians and pet stores in the Muncie metro area.
Population estimates put the population change in the Muncie metro area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). The Muncie metro area scores 38 (lower middle) on the Groundwork market score for pet businesses, ranking #287 of 387 scored metro areas and #7 of 12 scored metro areas based in Indiana.
How the Muncie metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muncie metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 10.9 | 10.4 |
| Spending per listing | $611K | $759K | $878K |
| Households per official establishment | 3,084 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | +1.2% | +2.7% | +3.1% |
| Spending per household on pets | $700 | $825 | $909 |
| Median household income | $58,127 | $71,957 | $80,734 |
| Groundwork market score | 38 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 156
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 537 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $2.3M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Muncie metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Muncie metro area
- Population, 2025 estimate
- 113,106+1.2% since 2020
- Households
- 46,256
- Median age
- 38.6
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 392 sq. mi.
- People per square mile
- 286
- Median household income
- $58,127+33.6% vs. 2015–2019, before inflation
- Average household income
- $73,454
- Median home value
- $139,400
- Jobs located here
- 44,237
- Daytime population
- 112,299Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Muncie metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for pet businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Muncie metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | 68 | 3,281 | 9.0 | $1.1M | 0.0% | #60 of 387 |
| 1Indianapolis-Carmel-Greenwood, IN | 66 | 864 | 10.3 | $877K | +5.4% | #78 of 387 |
| Louisville/Jefferson County, KY-IN | 59 | 547 | 9.8 | $905K | +2.9% | #122 of 387 |
| Cincinnati, OH-KY-IN | 59 | 992 | 10.9 | $834K | +2.7% | #126 of 387 |
| 2Fort Wayne, IN | 58 | 183 | 10.0 | $807K | +3.9% | #135 of 387 |
| 3South Bend-Mishawaka, IN-MI | 55 | 119 | 9.3 | $866K | +0.1% | #157 of 387 |
| 4Columbus, IN | 53 | 42 | 12.6 | $693K | +4.3% | #178 of 387 |
| 5Lafayette-West Lafayette, IN | 45 | 80 | 8.8 | $867K | +2.1% | #229 of 387 |
| 6Bloomington, IN | 41 | 67 | 9.9 | $799K | +2.0% | #265 of 387 |
| 7Muncie, IN | 38 | 53 | 11.5 | $611K | +1.2% | #287 of 387 |
Other business types in the Muncie metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses38
- Veterinarians49
- Pet grooming and boarding34
- Pet stores39
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Muncie, IN metro area?
As of September 2026, map listings count 53 pet businesses in the Muncie metro area. 7 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 15 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 38 one-person businesses without payroll.
How much do households in the Muncie, IN metro area spend on pets?
About $32.4M a year, or $700 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 53 pet businesses on map listings, it comes to $611K per business. It is estimated from the incomes of the 46,256 households in the Muncie metro area and national spending patterns by income.
How does the Muncie, IN metro area compare with the U.S. for pet businesses?
The Muncie metro area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $611K, 30% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Muncie metro area would have about 37, against 53 on map listings. There is one business with payroll in the industry for every 3,084 households, against one for every 1,852 across the U.S.
How fast is the Muncie, IN metro area growing?
Population estimates put the Muncie metro area at 113,106 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 46,256 households. Median household income in the Muncie metro area is $58,127, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muncie metro area scores 38 for pet businesses (lower middle), #287 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Muncie metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Muncie metro area
Screening a site or an acquisition in the Muncie metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Muncie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.