Pets · County · Indiana
Pet businesses in Madison County, IN
The pet businesses in Madison County, IN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,165 of 2,200 scored counties
#36 of 83 scored counties in Indiana
- Listings
- 65
- 8 chain locations (12%)
- Official establishments
- 24
- −4.0% since 2019
- Household spending a year
- $39.8M
- On pets · $744 a household
- Spending per listing
- $612K
- 30% below the U.S.
- Listings per 10k households
- 12.2
- 17% above the U.S.
- Population, 2025
- 135,088
- +3.8% since 2020
See the pet businesses around any address in Madison County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 65 pet businesses in Madison County. Chain locations make up 12% of them, against 17% across the U.S. That is 12.2 per 10,000 households, 17% above the U.S. rate of 10.4.
At $744 per household (18% below the U.S. average), households in Madison County spend about $39.8M a year on pets. Spread across 65 pet businesses, that is $612K per business, 30% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Madison County was 24 in 2023, down 4.0% from 2019. That is one for every 2,226 households, against one for every 1,852 across the U.S. Another 54 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $961K have gone to businesses classed as pet care, veterinarians and pet stores in Madison County.
Population estimates put the population change in Madison County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). For pet businesses, Madison County has a Groundwork market score of 49 (lower middle): #1,165 of 2,200 scored counties and #36 of 83 scored counties in Indiana.
How Madison County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 10.9 | 10.4 |
| Spending per listing | $612K | $759K | $878K |
| Households per official establishment | 2,226 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | −4.0% | +12.5% | +11.4% |
| Population growth, 2020–2025 | +3.8% | +2.7% | +3.1% |
| Spending per household on pets | $744 | $825 | $909 |
| Median household income | $63,037 | $71,957 | $80,734 |
| Groundwork market score | 49 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 24−4.0% over the period
- Employees, 2023
- 179
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 658 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $961K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 135,088+3.8% since 2020
- Households
- 53,429
- Median age
- 41.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 452 sq. mi.
- People per square mile
- 292
- Median household income
- $63,037+27.3% vs. 2015–2019, before inflation
- Average household income
- $81,039
- Median home value
- $161,300
- Jobs located here
- 39,528
- Daytime population
- 114,511Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Madison County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake County, IN | 76 | 125 | 6.4 | $1.3M | +1.1% | #134 of 2,200 |
| 2Hendricks County, IN | 74 | 65 | 9.7 | $1M | +10.2% | #176 of 2,200 |
| 3Hamilton County, IN | 70 | 167 | 12.2 | $950K | +10.9% | #281 of 2,200 |
| 4Marion County, IN | 69 | 304 | 7.6 | $1M | +1.6% | #310 of 2,200 |
| 5Harrison County, IN | 69 | 15 | 9.7 | $832K | +1.9% | #326 of 2,200 |
| 6Posey County, IN | 68 | 9 | 8.5 | $1M | −0.8% | #346 of 2,200 |
| 7Franklin County, IN | 68 | 9 | 9.8 | $873K | +2.2% | #356 of 2,200 |
| 8Allen County, IN | 67 | 149 | 9.5 | $852K | +4.2% | #394 of 2,200 |
| 9Clark County, IN | 67 | 55 | 10.7 | $762K | +7.5% | #406 of 2,200 |
| 10Floyd County, IN | 65 | 31 | 9.7 | $910K | +2.0% | #469 of 2,200 |
| 36Madison County, IN | 49 | 65 | 12.2 | $612K | +3.8% | #1,165 of 2,200 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians55
- Pet grooming and boarding45
- Pet stores40
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Madison County, IN?
There are 65 pet businesses on map listings in Madison County as of September 2026. 8 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 24 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 4.0% from 2019. Official counts list 54 one-person businesses without payroll.
How much do households in Madison County, IN spend on pets?
About $39.8M a year, or $744 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 65 pet businesses on map listings, it comes to $612K per business. It is estimated from the incomes of the 53,429 households in Madison County and national spending patterns by income.
How does Madison County, IN compare with the U.S. for pet businesses?
Madison County has 12.2 pet businesses per 10,000 households, 17% above the U.S. rate of 10.4. Spending per business is $612K, 30% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Madison County would have about 45, against 65 on map listings. There is one business with payroll in the industry for every 2,226 households, against one for every 1,852 across the U.S. The official count fell 4.0% from 2019 to 2023, against +11.4% for the U.S.
How fast is Madison County, IN growing?
Population estimates put Madison County at 135,088 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 53,429 households. The median household income in Madison County is $63,037 a year, 22% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 49 for pet businesses (lower middle), #1,165 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.