Pets · Metro area · Indiana
Pet businesses in the Elkhart-Goshen, IN metro area
How the Elkhart-Goshen, IN metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #298 of 387 scored metro areas
#8 of 12 scored metro areas based in Indiana
- Listings
- 84
- 12 chain locations (14%)
- Official establishments
- 37
- +2.8% since 2019
- Household spending a year
- $57.4M
- On pets · $793 a household
- Spending per listing
- $683K
- 22% below the U.S.
- Listings per 10k households
- 11.6
- 12% above the U.S.
- Population, 2025
- 208,774
- +0.9% since 2020
See the pet businesses around any address in the Elkhart-Goshen metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Elkhart-Goshen metro area scores 36 (lower middle) on the Groundwork market score for pet businesses, ranking #298 of 387 scored metro areas and #8 of 12 scored metro areas based in Indiana. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 84 pet businesses in the Elkhart-Goshen metro area. Chain locations make up 14% of them, against 17% across the U.S. That is 11.6 per 10,000 households, 12% above the U.S. rate of 10.4.
At $793 per household (13% below the U.S. average), households in the Elkhart-Goshen metro area spend about $57.4M a year on pets. Spread across 84 pet businesses, that is $683K per business, 22% below the U.S. figure of $878K.
In 2023, official counts showed 37 businesses with payroll in the Elkhart-Goshen metro area classed as pet care, veterinarians and pet stores, up 2.8% from 2019. That is one for every 1,954 households, against one for every 1,852 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $38K have gone to businesses classed as pet care, veterinarians and pet stores in the Elkhart-Goshen metro area. Population estimates put the population change in the Elkhart-Goshen metro area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%).
How the Elkhart-Goshen metro area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elkhart-Goshen metro area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 10.9 | 10.4 |
| Spending per listing | $683K | $759K | $878K |
| Households per official establishment | 1,954 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | +2.8% | +12.5% | +11.4% |
| Population growth, 2020–2025 | +0.9% | +2.7% | +3.1% |
| Spending per household on pets | $793 | $825 | $909 |
| Median household income | $68,561 | $71,957 | $80,734 |
| Groundwork market score | 36 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37+2.8% over the period
- Employees, 2023
- 332
- Annual payroll, 2023
- $13.6M
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 8412 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $38K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Elkhart-Goshen metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Elkhart-Goshen metro area
- Population, 2025 estimate
- 208,774+0.9% since 2020
- Households
- 72,309
- Median age
- 36.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 463 sq. mi.
- People per square mile
- 447
- Median household income
- $68,561+20.2% vs. 2015–2019, before inflation
- Average household income
- $89,471
- Median home value
- $210,400
- Jobs located here
- 133,676
- Daytime population
- 244,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elkhart-Goshen metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring metro areas in Indiana for pet businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Elkhart-Goshen metro area marked.
Top metro areas in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | 68 | 3,281 | 9.0 | $1.1M | 0.0% | #60 of 387 |
| 1Indianapolis-Carmel-Greenwood, IN | 66 | 864 | 10.3 | $877K | +5.4% | #78 of 387 |
| Louisville/Jefferson County, KY-IN | 59 | 547 | 9.8 | $905K | +2.9% | #122 of 387 |
| Cincinnati, OH-KY-IN | 59 | 992 | 10.9 | $834K | +2.7% | #126 of 387 |
| 2Fort Wayne, IN | 58 | 183 | 10.0 | $807K | +3.9% | #135 of 387 |
| 3South Bend-Mishawaka, IN-MI | 55 | 119 | 9.3 | $866K | +0.1% | #157 of 387 |
| 4Columbus, IN | 53 | 42 | 12.6 | $693K | +4.3% | #178 of 387 |
| 5Lafayette-West Lafayette, IN | 45 | 80 | 8.8 | $867K | +2.1% | #229 of 387 |
| 6Bloomington, IN | 41 | 67 | 9.9 | $799K | +2.0% | #265 of 387 |
| 7Muncie, IN | 38 | 53 | 11.5 | $611K | +1.2% | #287 of 387 |
| 8Elkhart-Goshen, IN | 36 | 84 | 11.6 | $683K | +0.9% | #298 of 387 |
Other business types in the Elkhart-Goshen metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians51
- Pet grooming and boarding30
- Pet stores32
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Elkhart-Goshen, IN metro area?
The Elkhart-Goshen metro area has 84 pet businesses on map listings as of September 2026. 12 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 37 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 2.8% from 2019. Another 78 one-person businesses have no payroll, by official counts.
How much do households in the Elkhart-Goshen, IN metro area spend on pets?
About $57.4M a year, or $793 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 84 pet businesses on map listings, it comes to $683K per business. It is estimated from the incomes of the 72,309 households in the Elkhart-Goshen metro area and national spending patterns by income.
How does the Elkhart-Goshen, IN metro area compare with the U.S. for pet businesses?
The Elkhart-Goshen metro area has 11.6 pet businesses per 10,000 households, 12% above the U.S. rate of 10.4. Spending per business is $683K, 22% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Elkhart-Goshen metro area would have about 65, against 84 on map listings. There is one business with payroll in the industry for every 1,954 households, against one for every 1,852 across the U.S. The official count rose 2.8% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Elkhart-Goshen, IN metro area growing?
Population estimates put the Elkhart-Goshen metro area at 208,774 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 72,309 households. The median household income in the Elkhart-Goshen metro area is $68,561 a year, 15% below the U.S. median of $80,734. That rose 20.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elkhart-Goshen metro area scores 36 for pet businesses (lower middle), #298 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elkhart-Goshen metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Elkhart-Goshen metro area
Screening a site or an acquisition in the Elkhart-Goshen metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elkhart-Goshen metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.