Groundwork

Pets · Metro area · Indiana

Pet businesses in the Bloomington, IN metro area

Competitor counts, household spending and official business counts for pet businesses in the Bloomington, IN metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #265 of 387 scored metro areas
#6 of 12 scored metro areas based in Indiana

Listings
67
6 chain locations (9%)
Official establishments
39
Businesses with payroll, 2023
Household spending a year
$53.5M
On pets · $789 a household
Spending per listing
$799K
9% below the U.S.
Listings per 10k households
9.9
5% below the U.S.
Population, 2025
165,231
+2.0% since 2020

See the pet businesses around any address in the Bloomington metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Bloomington metro area spend about $53.5M a year on pets, or $789 per household, 13% below the U.S. average. That works out to $799K per business, 9% below the U.S. figure of $878K.

There are 67 pet businesses on map listings in the Bloomington metro area as of September 2026. 6 of them (9%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 9.9, 5% below the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Bloomington metro area was 39 in 2023. That is one for every 1,740 households, against one for every 1,852 across the U.S. Official counts list 77 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $4.1M has gone to businesses classed as pet care, veterinarians and pet stores in the Bloomington metro area.

Between 2020 and 2025, the population of the Bloomington metro area grew 2.0%, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Bloomington metro area is 41 (lower middle), #265 of 387 scored metro areas and #6 of 12 scored metro areas based in Indiana.

How the Bloomington metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Bloomington, IN metro area compared with Indiana and the U.S.
MeasureBloomington metro areaIndianaU.S.
Listings per 10k households9.910.910.4
Spending per listing$799K$759K$878K
Households per official establishment1,7402,0121,852
Official establishment growth, 2019–2023n/a+12.5%+11.4%
Population growth, 2020–2025+2.0%+2.7%+3.1%
Spending per household on pets$789$825$909
Median household income$65,543$71,957$80,734
Groundwork market score4147

Official counts and lending

Businesses

Official establishments, 2019 to 2023
39
Employees, 2023
404
Annual payroll, 2023
$13.2M
One-person businesses, 2023
77Businesses with no payroll
Map listings, September 2026
676 chain locations
Listings at the U.S. rate for this spending
61The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$4.1M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Bloomington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Bloomington metro area

Population, 2025 estimate
165,231+2.0% since 2020
Households
67,854
Median age
37.0
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
780 sq. mi.
People per square mile
208
Median household income
$65,543+31.6% vs. 2015–2019, before inflation
Average household income
$90,220
Median home value
$263,700
Jobs located here
71,915
Daytime population
172,576Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Bloomington metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for pet businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Bloomington metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Chicago-Naperville-Elgin, IL-IN683,2819.0$1.1M0.0%#60 of 387
1Indianapolis-Carmel-Greenwood, IN6686410.3$877K+5.4%#78 of 387
Louisville/Jefferson County, KY-IN595479.8$905K+2.9%#122 of 387
Cincinnati, OH-KY-IN5999210.9$834K+2.7%#126 of 387
2Fort Wayne, IN5818310.0$807K+3.9%#135 of 387
3South Bend-Mishawaka, IN-MI551199.3$866K+0.1%#157 of 387
4Columbus, IN534212.6$693K+4.3%#178 of 387
5Lafayette-West Lafayette, IN45808.8$867K+2.1%#229 of 387
6Bloomington, IN41679.9$799K+2.0%#265 of 387
7Muncie, IN385311.5$611K+1.2%#287 of 387

Other business types in the Bloomington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Bloomington, IN metro area?

As of September 2026, map listings count 67 pet businesses in the Bloomington metro area. 6 of them (9%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 39 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 77 one-person businesses without payroll.

How much do households in the Bloomington, IN metro area spend on pets?

About $53.5M a year, or $789 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 67 pet businesses on map listings, it comes to $799K per business. It is estimated from the incomes of the 67,854 households in the Bloomington metro area and national spending patterns by income.

How does the Bloomington, IN metro area compare with the U.S. for pet businesses?

The Bloomington metro area has 9.9 pet businesses per 10,000 households, 5% below the U.S. rate of 10.4. Spending per business is $799K, 9% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Bloomington metro area would have about 61, against 67 on map listings. There is one business with payroll in the industry for every 1,740 households, against one for every 1,852 across the U.S.

How fast is the Bloomington, IN metro area growing?

Population estimates put the Bloomington metro area at 165,231 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 67,854 households. Median household income in the Bloomington metro area is $65,543, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bloomington metro area scores 41 for pet businesses (lower middle), #265 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Bloomington metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Bloomington metro area

Screening a site or an acquisition in the Bloomington metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Bloomington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.