Groundwork

Pets · County · Indiana

Pet businesses in White County, IN

Competitor counts, household spending and official business counts for pet businesses in White County, IN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,417 of 2,200 scored counties
#53 of 83 scored counties in Indiana

Listings
18
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$7.9M
On pets · $767 a household
Spending per listing
$437K
50% below the U.S.
Listings per 10k households
17.6
69% above the U.S.
Population, 2025
25,164
+2.0% since 2020

See the pet businesses around any address in White County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 18 pet businesses in White County. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 17.6, 69% above the U.S. rate of 10.4.

At $767 per household (16% below the U.S. average), households in White County spend about $7.9M a year on pets. That is about $437K of household spending for each business on map listings, 50% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in White County was 3 in 2023. That is one for every 3,418 households, against one for every 1,852 across the U.S. Official counts also show 12 one-person businesses without payroll.

Population estimates put the population change in White County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). For pet businesses, White County has a Groundwork market score of 43 (lower middle): #1,417 of 2,200 scored counties and #53 of 83 scored counties in Indiana.

How White County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in White County, IN compared with Indiana and the U.S.
MeasureWhite CountyIndianaU.S.
Listings per 10k households17.610.910.4
Spending per listing$437K$759K$878K
Households per official establishment3,4182,0121,852
Official establishment growth, 2019–2023n/a+12.5%+11.4%
Population growth, 2020–2025+2.0%+2.7%+3.1%
Spending per household on pets$767$825$909
Median household income$67,303$71,957$80,734
Groundwork market score4347

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
24
Annual payroll, 2023
$955K
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
180 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in White County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in White County

Population, 2025 estimate
25,164+2.0% since 2020
Households
10,254
Median age
42.3
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
505 sq. mi.
People per square mile
49
Median household income
$67,303+23.3% vs. 2015–2019, before inflation
Average household income
$83,596
Median home value
$175,900
Jobs located here
8,813
Daytime population
21,324Residents who don’t work, plus everyone whose job is here

Looking at a specific site in White County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with White County marked.

Top counties in Indiana

Counties in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake County, IN761256.4$1.3M+1.1%#134 of 2,200
2Hendricks County, IN74659.7$1M+10.2%#176 of 2,200
3Hamilton County, IN7016712.2$950K+10.9%#281 of 2,200
4Marion County, IN693047.6$1M+1.6%#310 of 2,200
5Harrison County, IN69159.7$832K+1.9%#326 of 2,200
6Posey County, IN6898.5$1M−0.8%#346 of 2,200
7Franklin County, IN6899.8$873K+2.2%#356 of 2,200
8Allen County, IN671499.5$852K+4.2%#394 of 2,200
9Clark County, IN675510.7$762K+7.5%#406 of 2,200
10Floyd County, IN65319.7$910K+2.0%#469 of 2,200
53White County, IN431817.6$437K+2.0%#1,417 of 2,200

Other business types in White County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in White County, IN?

White County has 18 pet businesses on map listings as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 12 one-person businesses have no payroll, by official counts.

How much do households in White County, IN spend on pets?

About $7.9M a year, or $767 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $437K per business. It is estimated from the incomes of the 10,254 households in White County and national spending patterns by income.

How does White County, IN compare with the U.S. for pet businesses?

White County has 17.6 pet businesses per 10,000 households, 69% above the U.S. rate of 10.4. Spending per business is $437K, 50% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, White County would have about 9, against 18 on map listings. There is one business with payroll in the industry for every 3,418 households, against one for every 1,852 across the U.S.

How fast is White County, IN growing?

Population estimates put White County at 25,164 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 10,254 households. The median household income in White County is $67,303 a year, 17% below the U.S. median of $80,734. That rose 23.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. White County scores 43 for pet businesses (lower middle), #1,417 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in White County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in White County

Screening a site or an acquisition in White County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.