Pets · Small-town market · Indiana
Pet businesses in the Peru, IN area
Competitor counts, household spending and official business counts for pet businesses in the Peru, IN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #290 of 527 scored small-town markets
#14 of 25 scored small-town markets based in Indiana
- Listings
- 15
- 1 chain location (7%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.7M
- On pets · $730 a household
- Spending per listing
- $649K
- 26% below the U.S.
- Listings per 10k households
- 11.3
- 9% above the U.S.
- Population, 2025
- 34,487
- −3.9% since 2020
See the pet businesses around any address in the Peru area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Peru area comes to about $9.7M a year: $730 per household, 20% below the U.S. average. Spread across 15 pet businesses, that is $649K per business, 26% below the U.S. figure of $878K.
There are 15 pet businesses on map listings in the Peru area as of September 2026. One of them (7%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 11.3, 9% above the U.S. rate of 10.4.
In 2023, official counts showed 3 businesses with payroll in the Peru area classed as pet care, veterinarians and pet stores. That is one for every 4,439 households, against one for every 1,852 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Peru area declined 3.9%, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Peru area is 49 (lower middle), #290 of 527 scored small-town markets and #14 of 25 scored small-town markets based in Indiana.
How the Peru area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Peru area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 10.9 | 10.4 |
| Spending per listing | $649K | $759K | $878K |
| Households per official establishment | 4,439 | 2,012 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +11.4% |
| Population growth, 2020–2025 | −3.9% | +2.7% | +3.1% |
| Spending per household on pets | $730 | $825 | $909 |
| Median household income | $61,139 | $71,957 | $80,734 |
| Groundwork market score | 49 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 24
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 151 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Peru area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Peru area
- Population, 2025 estimate
- 34,487−3.9% since 2020
- Households
- 13,318
- Median age
- 41.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 96
- Median household income
- $61,139+20.7% vs. 2015–2019, before inflation
- Average household income
- $77,345
- Median home value
- $126,200
- Jobs located here
- 8,510
- Daytime population
- 29,652Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Peru area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for pet businesses, numbered among those based in Indiana, with the Peru area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frankfort, IN | 70 | 11 | 8.8 | $855K | +0.4% | #58 of 527 |
| 2Crawfordsville, IN | 70 | 18 | 11.5 | $683K | +2.7% | #59 of 527 |
| 3Connersville, IN | 65 | 5 | 5.3 | $1.4M | +0.7% | #91 of 527 |
| 4Greencastle, IN | 64 | 20 | 14.1 | $579K | +3.2% | #106 of 527 |
| 5Angola, IN | 63 | 16 | 11.4 | $717K | +1.0% | #112 of 527 |
| 6Logansport, IN | 60 | 12 | 8.0 | $879K | +0.1% | #143 of 527 |
| 7Decatur, IN | 57 | 16 | 12.9 | $591K | +2.2% | #184 of 527 |
| 8Richmond, IN | 55 | 29 | 10.8 | $662K | −0.5% | #214 of 527 |
| 9Bedford, IN | 53 | 28 | 14.6 | $522K | +1.2% | #243 of 527 |
| 10Seymour, IN | 52 | 25 | 13.8 | $574K | +1.9% | #259 of 527 |
| 14Peru, IN | 49 | 15 | 11.3 | $649K | −3.9% | #290 of 527 |
Other business types in the Peru area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Peru, IN area?
As of September 2026, map listings count 15 pet businesses in the Peru area. One of them (7%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in the Peru, IN area spend on pets?
About $9.7M a year, or $730 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 15 pet businesses on map listings, it comes to $649K per business. It is estimated from the incomes of the 13,318 households in the Peru area and national spending patterns by income.
How does the Peru, IN area compare with the U.S. for pet businesses?
The Peru area has 11.3 pet businesses per 10,000 households, 9% above the U.S. rate of 10.4. Spending per business is $649K, 26% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Peru area would have about 11, against 15 on map listings. There is one business with payroll in the industry for every 4,439 households, against one for every 1,852 across the U.S.
How fast is the Peru, IN area growing?
Population estimates put the Peru area at 34,487 people in 2025, down 3.9% since 2020, against +3.1% for the U.S. It has 13,318 households. Median household income in the Peru area is $61,139, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Peru area scores 49 for pet businesses (lower middle), #290 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Peru area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Peru area
Screening a site or an acquisition in the Peru area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Peru area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.