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Pets · Metro area · Indiana

Pet businesses in the Indianapolis-Carmel-Greenwood, IN metro area

The pet businesses in the Indianapolis-Carmel-Greenwood, IN metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #78 of 387 scored metro areas
#1 of 12 scored metro areas based in Indiana

Listings
864
238 chain locations (28%)
Official establishments
452
+15.2% since 2019
Household spending a year
$757.4M
On pets · $899 a household
Spending per listing
$877K
In line with the U.S.
Listings per 10k households
10.3
In line with the U.S.
Population, 2025
2,205,695
+5.4% since 2020

See the pet businesses around any address in the Indianapolis-Carmel-Greenwood metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Indianapolis-Carmel-Greenwood metro area comes to about $757.4M a year: $899 per household, in line with the U.S. average. That is about $877K of household spending for each business on map listings, in line with the U.S. figure of $878K.

The Indianapolis-Carmel-Greenwood metro area has 864 pet businesses on map listings as of September 2026. Of those, 238 are chain locations, or 28%, against 17% across the U.S. That is 10.3 per 10,000 households, in line with the U.S. rate of 10.4.

Official counts show 452 businesses with payroll classed as pet care, veterinarians and pet stores in the Indianapolis-Carmel-Greenwood metro area in 2023, up 15.2% from 2019. That is one for every 1,865 households, against one for every 1,852 across the U.S. Official counts list 990 one-person businesses without payroll. Since fiscal 2022, 34 SBA-backed loans worth $20M have gone to businesses classed as pet care, veterinarians and pet stores in the Indianapolis-Carmel-Greenwood metro area.

Population estimates show the Indianapolis-Carmel-Greenwood metro area grew 5.4% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, the Indianapolis-Carmel-Greenwood metro area has a Groundwork market score of 66 (upper middle): #78 of 387 scored metro areas and #1 of 12 scored metro areas based in Indiana. That puts it in the top quarter of metro areas.

How the Indianapolis-Carmel-Greenwood metro area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Indianapolis-Carmel-Greenwood, IN metro area compared with Indiana and the U.S.
MeasureIndianapolis-Carmel-Greenwood metro areaIndianaU.S.
Listings per 10k households10.310.910.4
Spending per listing$877K$759K$878K
Households per official establishment1,8652,0121,852
Official establishment growth, 2019–2023+15.2%+12.5%+11.4%
Population growth, 2020–2025+5.4%+2.7%+3.1%
Spending per household on pets$899$825$909
Median household income$79,852$71,957$80,734
Groundwork market score6647

Official counts and lending

Businesses

Official establishments, 2019 to 2023
452+15.2% over the period
Employees, 2023
5,768
Annual payroll, 2023
$237.5M
One-person businesses, 2023
990Businesses with no payroll
Map listings, September 2026
864238 chain locations
Listings at the U.S. rate for this spending
862The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
34
Amount
$20M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Indianapolis-Carmel-Greenwood metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Indianapolis-Carmel-Greenwood metro area

Population, 2025 estimate
2,205,695+5.4% since 2020
Households
842,765
Median age
38.2
Homes lived in by their owners
67%
Vehicles per household
1.8
Land area
4,086 sq. mi.
People per square mile
521
Median household income
$79,852
Average household income
$109,117
Median home value
$265,900
Jobs located here
1,145,198
Daytime population
2,228,376Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Indianapolis-Carmel-Greenwood metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring metro areas in Indiana for pet businesses, numbered among those based in Indiana (a market based in another state is listed without a number), with the Indianapolis-Carmel-Greenwood metro area marked.

Top metro areas in Indiana

Metro areas in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Chicago-Naperville-Elgin, IL-IN683,2819.0$1.1M0.0%#60 of 387
1Indianapolis-Carmel-Greenwood, IN6686410.3$877K+5.4%#78 of 387
Louisville/Jefferson County, KY-IN595479.8$905K+2.9%#122 of 387
Cincinnati, OH-KY-IN5999210.9$834K+2.7%#126 of 387
2Fort Wayne, IN5818310.0$807K+3.9%#135 of 387
3South Bend-Mishawaka, IN-MI551199.3$866K+0.1%#157 of 387
4Columbus, IN534212.6$693K+4.3%#178 of 387
5Lafayette-West Lafayette, IN45808.8$867K+2.1%#229 of 387
6Bloomington, IN41679.9$799K+2.0%#265 of 387
7Muncie, IN385311.5$611K+1.2%#287 of 387

Other business types in the Indianapolis-Carmel-Greenwood metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Indianapolis-Carmel-Greenwood, IN metro area?

Map listings as of September 2026 show 864 pet businesses in the Indianapolis-Carmel-Greenwood metro area. 238 of them (28%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 452 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 15.2% from 2019. Official counts also show 990 one-person businesses without payroll.

How much do households in the Indianapolis-Carmel-Greenwood, IN metro area spend on pets?

About $757.4M a year, or $899 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 864 pet businesses on map listings, it comes to $877K per business. It is estimated from the incomes of the 842,765 households in the Indianapolis-Carmel-Greenwood metro area and national spending patterns by income.

How does the Indianapolis-Carmel-Greenwood, IN metro area compare with the U.S. for pet businesses?

The Indianapolis-Carmel-Greenwood metro area has 10.3 pet businesses per 10,000 households, in line with the U.S. rate of 10.4. Spending per business is $877K, in line with the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Indianapolis-Carmel-Greenwood metro area would have about 862, against 864 on map listings. There is one business with payroll in the industry for every 1,865 households, against one for every 1,852 across the U.S. The official count rose 15.2% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Indianapolis-Carmel-Greenwood, IN metro area growing?

Population estimates put the Indianapolis-Carmel-Greenwood metro area at 2,205,695 people in 2025, up 5.4% since 2020, faster than the U.S. (+3.1%). It has 842,765 households. Median household income in the Indianapolis-Carmel-Greenwood metro area is $79,852, in line with the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Indianapolis-Carmel-Greenwood metro area scores 66 for pet businesses (upper middle), #78 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Indianapolis-Carmel-Greenwood metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Indianapolis-Carmel-Greenwood metro area

Screening a site or an acquisition in the Indianapolis-Carmel-Greenwood metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Indianapolis-Carmel-Greenwood metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.