Groundwork

Pets · County · Indiana

Pet businesses in Steuben County, IN

The pet businesses in Steuben County, IN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #832 of 2,200 scored counties
#27 of 83 scored counties in Indiana

Listings
16
1 chain location (6%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$11.5M
On pets · $816 a household
Spending per listing
$717K
18% below the U.S.
Listings per 10k households
11.4
10% above the U.S.
Population, 2025
34,799
+1.0% since 2020

See the pet businesses around any address in Steuben County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Steuben County comes to about $11.5M a year: $816 per household, 10% below the U.S. average. That works out to $717K per business, 18% below the U.S. figure of $878K.

There are 16 pet businesses on map listings in Steuben County as of September 2026. One of them (6%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 11.4, 10% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Steuben County was 6 in 2023. That is one for every 2,343 households, against one for every 1,852 across the U.S. Official counts also show 11 one-person businesses without payroll.

Population estimates show Steuben County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in Steuben County is 56 (upper middle), #832 of 2,200 scored counties and #27 of 83 scored counties in Indiana.

How Steuben County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Steuben County, IN compared with Indiana and the U.S.
MeasureSteuben CountyIndianaU.S.
Listings per 10k households11.410.910.4
Spending per listing$717K$759K$878K
Households per official establishment2,3432,0121,852
Official establishment growth, 2019–2023n/a+12.5%+11.4%
Population growth, 2020–2025+1.0%+2.7%+3.1%
Spending per household on pets$816$825$909
Median household income$74,911$71,957$80,734
Groundwork market score5647

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 6
Employees, 2023
64
Annual payroll, 2023
$2M
One-person businesses, 2023
11Businesses with no payroll
Map listings, September 2026
161 chain location
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Steuben County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Steuben County

Population, 2025 estimate
34,799+1.0% since 2020
Households
14,058
Median age
43.0
Homes lived in by their owners
79%
Vehicles per household
1.9
Land area
309 sq. mi.
People per square mile
112
Median household income
$74,911+28.5% vs. 2015–2019, before inflation
Average household income
$97,356
Median home value
$216,200
Jobs located here
15,877
Daytime population
34,843Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Steuben County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for pet businesses, numbered among those based in Indiana, with Steuben County marked.

Top counties in Indiana

Counties in Indiana ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake County, IN761256.4$1.3M+1.1%#134 of 2,200
2Hendricks County, IN74659.7$1M+10.2%#176 of 2,200
3Hamilton County, IN7016712.2$950K+10.9%#281 of 2,200
4Marion County, IN693047.6$1M+1.6%#310 of 2,200
5Harrison County, IN69159.7$832K+1.9%#326 of 2,200
6Posey County, IN6898.5$1M−0.8%#346 of 2,200
7Franklin County, IN6899.8$873K+2.2%#356 of 2,200
8Allen County, IN671499.5$852K+4.2%#394 of 2,200
9Clark County, IN675510.7$762K+7.5%#406 of 2,200
10Floyd County, IN65319.7$910K+2.0%#469 of 2,200
27Steuben County, IN561611.4$717K+1.0%#832 of 2,200

Other business types in Steuben County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Steuben County, IN?

As of September 2026, map listings count 16 pet businesses in Steuben County. One of them (6%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 11 one-person businesses have no payroll, by official counts.

How much do households in Steuben County, IN spend on pets?

About $11.5M a year, or $816 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 16 pet businesses on map listings, it comes to $717K per business. It is estimated from the incomes of the 14,058 households in Steuben County and national spending patterns by income.

How does Steuben County, IN compare with the U.S. for pet businesses?

Steuben County has 11.4 pet businesses per 10,000 households, 10% above the U.S. rate of 10.4. Spending per business is $717K, 18% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Steuben County would have about 13, against 16 on map listings. There is one business with payroll in the industry for every 2,343 households, against one for every 1,852 across the U.S.

How fast is Steuben County, IN growing?

Population estimates put Steuben County at 34,799 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 14,058 households. Median household income in Steuben County is $74,911, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Steuben County scores 56 for pet businesses (upper middle), #832 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Steuben County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Steuben County

Screening a site or an acquisition in Steuben County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Steuben County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.