Home services · County · New Mexico
House cleaning businesses in Doña Ana County, NM
Competitor counts, household spending and official business counts for house cleaning businesses in Doña Ana County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #399 of 847 scored counties
#3 of 6 scored counties in New Mexico
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- 28
- −22.2% since 2019
- Household spending a year
- $95.3M
- On lawn care, cleaning and other household services · $1,122 a household
- Spending per listing
- $5.6M
- 12% below the U.S.
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Population, 2025
- 229,091
- +4.1% since 2020
See the house cleaning businesses around any address in Doña Ana County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 house cleaning businesses in Doña Ana County. One of them (6%) is a chain location, against 8% across the U.S. That is 2.0 per 10,000 households, 9% below the U.S. rate of 2.2.
Households in Doña Ana County spend about $95.3M a year on lawn care, cleaning and other household services, or $1,122 per household, 21% below the U.S. average. That is about $5.6M of household spending for each business on map listings, 12% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 28 businesses with payroll in Doña Ana County classed as janitorial and carpet cleaning services, down 22.2% from 2019. That is one for every 3,032 households, against one for every 1,735 across the U.S.
Population estimates show Doña Ana County grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Doña Ana County scores 51 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #399 of 847 scored counties and #3 of 6 scored counties in New Mexico.
How Doña Ana County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Doña Ana County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 1.6 | 2.2 |
| Spending per listing | $5.6M | $7.5M | $6.4M |
| Households per official establishment | 3,032 | 2,346 | 1,735 |
| Official establishment growth, 2019–2023 | −22.2% | −0.3% | +6.6% |
| Population growth, 2020–2025 | +4.1% | +0.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,122 | $1,197 | $1,414 |
| Median household income | $56,848 | $64,059 | $80,734 |
| Groundwork market score | 51 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 28−22.2% over the period
- Employees, 2023
- 236
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Doña Ana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Doña Ana County
- Population, 2025 estimate
- 229,091+4.1% since 2020
- Households
- 84,889
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 3,808 sq. mi.
- People per square mile
- 59
- Median household income
- $56,848+38.8% vs. 2015–2019, before inflation
- Average household income
- $76,951
- Median home value
- $220,800
- Jobs located here
- 79,505
- Daytime population
- 218,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Doña Ana County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for house cleaning businesses, numbered among those based in New Mexico, with Doña Ana County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 79 | 6 | 1.1 | $12.7M | +6.9% | #40 of 847 |
| 2Santa Fe County, NM | 59 | 10 | 1.4 | $9.4M | +1.2% | #244 of 847 |
| 3Doña Ana County, NM | 51 | 17 | 2.0 | $5.6M | +4.1% | #399 of 847 |
| 4Bernalillo County, NM | 36 | 68 | 2.4 | $5.2M | −1.4% | #662 of 847 |
| 5San Juan County, NM | 34 | 8 | 1.9 | $5.9M | −0.9% | #689 of 847 |
| 6Chaves County, NM | 21 | 7 | 3.0 | $3.7M | −2.7% | #817 of 847 |
Other business types in Doña Ana County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Doña Ana County, NM?
Doña Ana County has 17 house cleaning businesses on map listings as of September 2026. One of them (6%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 28 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 22.2% from 2019.
How much do households in Doña Ana County, NM spend on lawn care, cleaning and other household services?
About $95.3M a year, or $1,122 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 17 house cleaning businesses on map listings, it comes to $5.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 84,889 households in Doña Ana County and national spending patterns by income.
How does Doña Ana County, NM compare with the U.S. for house cleaning businesses?
Doña Ana County has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $5.6M, 12% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Doña Ana County would have about 15, against 17 on map listings. There is one business with payroll in the industry for every 3,032 households, against one for every 1,735 across the U.S. The official count fell 22.2% from 2019 to 2023, against +6.6% for the U.S.
How fast is Doña Ana County, NM growing?
Population estimates put Doña Ana County at 229,091 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 84,889 households. Median household income in Doña Ana County is $56,848, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Doña Ana County scores 51 for house cleaning businesses (upper middle), #399 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Doña Ana County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Doña Ana County
Screening a site or an acquisition in Doña Ana County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Doña Ana County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.