Home services · Small-town market · New Mexico
House cleaning businesses in the Carlsbad-Artesia, NM area
The house cleaning businesses in the Carlsbad-Artesia, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $30M
- On lawn care, cleaning and other household services · $1,271 a household
- Spending per listing
- $15M
- Too few listings to compare
- Listings per 10k households
- 0.8
- Too few listings to compare
- Population, 2025
- 62,509
- +0.3% since 2020
See the house cleaning businesses around any address in the Carlsbad-Artesia area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,271 per household (10% below the U.S. average), households in the Carlsbad-Artesia area spend about $30M a year on lawn care, cleaning and other household services. Spread across 2 house cleaning businesses, that is $15M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 2 house cleaning businesses on map listings in the Carlsbad-Artesia area as of September 2026. That is 0.8 per 10,000 households.
Official counts show 16 businesses with payroll classed as janitorial and carpet cleaning services in the Carlsbad-Artesia area in 2023. That is one for every 1,476 households, against one for every 1,735 across the U.S.
Between 2020 and 2025, the population of the Carlsbad-Artesia area grew 0.3%, slower than the U.S. (+3.1%). With 2 house cleaning businesses on map listings, the Carlsbad-Artesia area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Carlsbad-Artesia area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carlsbad-Artesia area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.8 | 1.6 | 2.2 |
| Spending per listing | $15M | $7.5M | $6.4M |
| Households per official establishment | 1,476 | 2,346 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | +6.6% |
| Population growth, 2020–2025 | +0.3% | +0.3% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,271 | $1,197 | $1,414 |
| Median household income | $78,426 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 194
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Carlsbad-Artesia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carlsbad-Artesia area
- Population, 2025 estimate
- 62,509+0.3% since 2020
- Households
- 23,620
- Median age
- 36.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,176 sq. mi.
- People per square mile
- 15
- Median household income
- $78,426+20.1% vs. 2015–2019, before inflation
- Average household income
- $96,979
- Median home value
- $212,600
- Jobs located here
- 30,860
- Daytime population
- 65,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carlsbad-Artesia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Carlsbad-Artesia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Carlsbad-Artesia, NM area?
As of September 2026, map listings count 2 house cleaning businesses in the Carlsbad-Artesia area. The listings count house cleaners and carpet cleaners. Official counts show 16 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Carlsbad-Artesia, NM area spend on lawn care, cleaning and other household services?
About $30M a year, or $1,271 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 2 house cleaning businesses on map listings, it comes to $15M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 23,620 households in the Carlsbad-Artesia area and national spending patterns by income.
How does the Carlsbad-Artesia, NM area compare with the U.S. for house cleaning businesses?
The Carlsbad-Artesia area has 2 house cleaning businesses on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of house cleaning businesses to household spending, the Carlsbad-Artesia area would have about 5, against 2 on map listings. There is one business with payroll in the industry for every 1,476 households, against one for every 1,735 across the U.S.
How fast is the Carlsbad-Artesia, NM area growing?
Population estimates put the Carlsbad-Artesia area at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. The median household income in the Carlsbad-Artesia area is $78,426 a year, 3% below the U.S. median of $80,734. That rose 20.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carlsbad-Artesia area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carlsbad-Artesia area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Carlsbad-Artesia area
Screening a site or an acquisition in the Carlsbad-Artesia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carlsbad-Artesia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.