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House cleaning businesses in the Rochester, MN metro area
The house cleaning businesses in the Rochester, MN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #70 of 375 scored metro areas
#1 of 5 scored metro areas based in Minnesota
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 48
- Businesses with payroll, 2023
- Household spending a year
- $127.7M
- On lawn care, cleaning and other household services · $1,375 a household
- Spending per listing
- $9.1M
- 43% above the U.S.
- Listings per 10k households
- 1.5
- 32% below the U.S.
- Population, 2025
- 231,184
- +2.0% since 2020
See the house cleaning businesses around any address in the Rochester metro area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 14 house cleaning businesses in the Rochester metro area. Chain locations make up 21% of them, against 8% across the U.S. Per 10,000 households, that is 1.5, 32% below the U.S. rate of 2.2.
At $1,375 per household (3% below the U.S. average), households in the Rochester metro area spend about $127.7M a year on lawn care, cleaning and other household services. That is about $9.1M of household spending for each business on map listings, 43% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 48 businesses with payroll in the Rochester metro area classed as janitorial and carpet cleaning services. That is one for every 1,935 households, against one for every 1,735 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $2.4M have gone to businesses classed as janitorial and carpet cleaning services in the Rochester metro area.
Population estimates put the population change in the Rochester metro area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The Rochester metro area scores 65 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #70 of 375 scored metro areas and #1 of 5 scored metro areas based in Minnesota. That puts it in the top quarter of metro areas.
How the Rochester metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 2.0 | 2.2 |
| Spending per listing | $9.1M | $6.8M | $6.4M |
| Households per official establishment | 1,935 | 1,529 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +3.3% | +6.6% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,375 | $1,352 | $1,414 |
| Median household income | $91,882 | $89,062 | $80,734 |
| Groundwork market score | 65 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48
- Employees, 2023
- 459
- Annual payroll, 2023
- $10.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.4M
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 231,184+2.0% since 2020
- Households
- 92,880
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,477 sq. mi.
- People per square mile
- 92
- Median household income
- $91,882+24.7% vs. 2015–2019, before inflation
- Average household income
- $124,471
- Median home value
- $306,500
- Jobs located here
- 129,873
- Daytime population
- 235,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for house cleaning businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochester, MN | 65 | 14 | 1.5 | $9.1M | +2.0% | #70 of 375 |
| 2St. Cloud, MN | 57 | 12 | 1.5 | $8M | +3.0% | #114 of 375 |
| 3Minneapolis-St. Paul-Bloomington, MN-WI | 53 | 299 | 2.0 | $7.1M | +2.6% | #152 of 375 |
| 4Duluth, MN-WI | 46 | 24 | 2.0 | $6M | +0.2% | #233 of 375 |
| Sioux Falls, SD-MN | 41 | 28 | 2.3 | $5.6M | +9.5% | #261 of 375 |
| 5Mankato, MN | 41 | 9 | 2.2 | $5.5M | +1.2% | #262 of 375 |
| La Crosse-Onalaska, WI-MN | 30 | 18 | 2.5 | $4.9M | +0.4% | #334 of 375 |
| Fargo, ND-MN | 26 | 48 | 4.3 | $2.9M | +7.7% | #357 of 375 |
| Grand Forks, ND-MN | 20 | 13 | 3.0 | $4M | +0.8% | #363 of 375 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Rochester, MN metro area?
There are 14 house cleaning businesses on map listings in the Rochester metro area as of September 2026. 3 of them (21%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 48 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Rochester, MN metro area spend on lawn care, cleaning and other household services?
About $127.7M a year, or $1,375 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 14 house cleaning businesses on map listings, it comes to $9.1M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, MN metro area compare with the U.S. for house cleaning businesses?
The Rochester metro area has 1.5 house cleaning businesses per 10,000 households, 32% below the U.S. rate of 2.2. Spending per business is $9.1M, 43% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Rochester metro area would have about 20, against 14 on map listings. There is one business with payroll in the industry for every 1,935 households, against one for every 1,735 across the U.S.
How fast is the Rochester, MN metro area growing?
Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 65 for house cleaning businesses (upper middle), #70 of 375 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.