Groundwork

Home services · Small-town market · Minnesota

House cleaning businesses in the Austin, MN area

How the Austin, MN area compares with other small-town markets and the U.S. for house cleaning businesses: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$18.9M
On lawn care, cleaning and other household services · $1,202 a household
Spending per listing
$9.4M
Too few listings to compare
Listings per 10k households
1.3
Too few listings to compare
Population, 2025
40,971
+2.3% since 2020

See the house cleaning businesses around any address in the Austin area

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Austin area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,202 per household (15% below the U.S. average), households in the Austin area spend about $18.9M a year on lawn care, cleaning and other household services. That works out to $9.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.

The Austin area has 2 house cleaning businesses on map listings as of September 2026. That is 1.3 per 10,000 households.

The official count of businesses with payroll classed as janitorial and carpet cleaning services in the Austin area was 5 in 2023. That is one for every 3,144 households, against one for every 1,735 across the U.S.

Between 2020 and 2025, the population of the Austin area grew 2.3%, slower than the U.S. (+3.1%). With 2 house cleaning businesses on map listings, the Austin area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Austin area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Austin, MN area compared with Minnesota and the U.S.
MeasureAustin areaMinnesotaU.S.
Listings per 10k households1.32.02.2
Spending per listing$9.4M$6.8M$6.4M
Households per official establishment3,1441,5291,735
Official establishment growth, 2019–2023n/a+3.3%+6.6%
Population growth, 2020–2025+2.3%+2.1%+3.1%
Spending per household on lawn care, cleaning and other household services$1,202$1,352$1,414
Median household income$73,074$89,062$80,734
Groundwork market scoreNot scored51

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
193
Annual payroll, 2023
$5.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Austin area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Austin area

Population, 2025 estimate
40,971+2.3% since 2020
Households
15,719
Median age
39.6
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
711 sq. mi.
People per square mile
57
Median household income
$73,074+34.6% vs. 2015–2019, before inflation
Average household income
$93,253
Median home value
$185,200
Jobs located here
15,578
Daytime population
36,121Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Austin area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

Or open the report at the center of the Austin area. Signed out, you see a blurred preview; on an account, each report is one action.

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House cleaning across Minnesota

Every Minnesota market ranked →

The highest-scoring small-town markets in Minnesota for house cleaning businesses, numbered among those based in Minnesota, with the Austin area marked.

Top small-town markets in Minnesota

Small-town markets in Minnesota ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brainerd, MN47112.6$4.6M+4.3%#73 of 142
2Red Wing, MN3584.1$3.1M+1.3%#113 of 142
3Owatonna, MN3264.0$3.2M+0.2%#118 of 142
4Hutchinson, MN2474.6$2.7M−0.3%#133 of 142
Austin, MNNot scored21.3$9.4M+2.3%

Other business types in the Austin area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in the Austin, MN area?

Map listings as of September 2026 show 2 house cleaning businesses in the Austin area. The listings count house cleaners and carpet cleaners. Official counts show 5 businesses with payroll classed as janitorial and carpet cleaning services in 2023.

How much do households in the Austin, MN area spend on lawn care, cleaning and other household services?

About $18.9M a year, or $1,202 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 2 house cleaning businesses on map listings, it comes to $9.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 15,719 households in the Austin area and national spending patterns by income.

How does the Austin, MN area compare with the U.S. for house cleaning businesses?

The Austin area has 2 house cleaning businesses on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of house cleaning businesses to household spending, the Austin area would have about 3, against 2 on map listings. There is one business with payroll in the industry for every 3,144 households, against one for every 1,735 across the U.S.

How fast is the Austin, MN area growing?

Population estimates put the Austin area at 40,971 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 15,719 households. The median household income in the Austin area is $73,074 a year, 9% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Austin area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Austin area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in the Austin area

Screening a site or an acquisition in the Austin area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Austin area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.