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House cleaning businesses in the Willmar, MN area
The house cleaning businesses in the Willmar, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- 22
- +4.8% since 2019
- Household spending a year
- $21.5M
- On lawn care, cleaning and other household services · $1,223 a household
- Spending per listing
- $5.4M
- 16% below the U.S.
- Listings per 10k households
- 2.3
- 5% above the U.S.
- Population, 2025
- 44,720
- +2.3% since 2020
See the house cleaning businesses around any address in the Willmar area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on lawn care, cleaning and other household services in the Willmar area comes to about $21.5M a year: $1,223 per household, 13% below the U.S. average. That works out to $5.4M per business, 16% below the U.S. figure of $6.4M. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses.
There are 4 house cleaning businesses on map listings in the Willmar area as of September 2026. That comes to 2.3 for every 10,000 households, 5% above the U.S. rate of 2.2.
In 2023, official counts showed 22 businesses with payroll in the Willmar area classed as janitorial and carpet cleaning services, up 4.8% from 2019. That is one for every 800 households, against one for every 1,735 across the U.S.
Population estimates put the population change in the Willmar area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). With 4 house cleaning businesses on map listings, the Willmar area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Willmar area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willmar area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 2.0 | 2.2 |
| Spending per listing | $5.4M | $6.8M | $6.4M |
| Households per official establishment | 800 | 1,529 | 1,735 |
| Official establishment growth, 2019–2023 | +4.8% | +3.3% | +6.6% |
| Population growth, 2020–2025 | +2.3% | +2.1% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,223 | $1,352 | $1,414 |
| Median household income | $76,592 | $89,062 | $80,734 |
| Groundwork market score | Not scored | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22+4.8% over the period
- Employees, 2023
- 231
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Willmar area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Willmar area
- Population, 2025 estimate
- 44,720+2.3% since 2020
- Households
- 17,603
- Median age
- 39.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 797 sq. mi.
- People per square mile
- 55
- Median household income
- $76,592+27.0% vs. 2015–2019, before inflation
- Average household income
- $96,382
- Median home value
- $243,200
- Jobs located here
- 24,957
- Daytime population
- 46,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Willmar area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for house cleaning businesses, numbered among those based in Minnesota, with the Willmar area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brainerd, MN | 47 | 11 | 2.6 | $4.6M | +4.3% | #73 of 142 |
| 2Red Wing, MN | 35 | 8 | 4.1 | $3.1M | +1.3% | #113 of 142 |
| 3Owatonna, MN | 32 | 6 | 4.0 | $3.2M | +0.2% | #118 of 142 |
| 4Hutchinson, MN | 24 | 7 | 4.6 | $2.7M | −0.3% | #133 of 142 |
| Willmar, MN | Not scored | 4 | 2.3 | $5.4M | +2.3% |
Other business types in the Willmar area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Willmar, MN area?
As of September 2026, map listings count 4 house cleaning businesses in the Willmar area. The listings count house cleaners and carpet cleaners. Official counts show 22 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 4.8% from 2019.
How much do households in the Willmar, MN area spend on lawn care, cleaning and other household services?
About $21.5M a year, or $1,223 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 4 house cleaning businesses on map listings, it comes to $5.4M per business. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade. It is estimated from the incomes of the 17,603 households in the Willmar area and national spending patterns by income.
How does the Willmar, MN area compare with the U.S. for house cleaning businesses?
The Willmar area has 2.3 house cleaning businesses per 10,000 households, 5% above the U.S. rate of 2.2. Spending per business is $5.4M, 16% below the U.S. figure of $6.4M. At the U.S. ratio of house cleaning businesses to household spending, the Willmar area would have about 3, against 4 on map listings. There is one business with payroll in the industry for every 800 households, against one for every 1,735 across the U.S. The official count rose 4.8% from 2019 to 2023, against +6.6% for the U.S.
How fast is the Willmar, MN area growing?
Population estimates put the Willmar area at 44,720 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 17,603 households. The median household income in the Willmar area is $76,592 a year, 5% below the U.S. median of $80,734. That rose 27.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Willmar area has no market score for house cleaning businesses: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Willmar area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Willmar area
Screening a site or an acquisition in the Willmar area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Willmar area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.