Clothing and laundry · County · Virginia
Clothing and shoe stores in Norfolk city, VA
Competitor counts, household spending and official business counts for clothing and shoe stores in Norfolk city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #1,982 of 2,087 scored counties
#73 of 80 scored counties in Virginia
- Listings
- 235
- 124 chain locations (53%)
- Official establishments
- 103
- −26.4% since 2019
- Household spending a year
- $170.8M
- On clothing, shoes and related services · $1,798 a household
- Spending per listing
- $727K
- 43% below the U.S.
- Listings per 10k households
- 24.7
- 52% above the U.S.
- Population, 2025
- 231,013
- −2.9% since 2020
See the clothing and shoe stores around any address in Norfolk city
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Norfolk city has a Groundwork market score of 18 (low): #1,982 of 2,087 scored counties and #73 of 80 scored counties in Virginia. That puts it in the bottom quarter of counties.
Household spending on clothing, shoes and related services in Norfolk city comes to about $170.8M a year: $1,798 per household, 12% below the U.S. average. Spread across 235 clothing and shoe stores, that is $727K per store, 43% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Norfolk city has 235 clothing and shoe stores on map listings as of September 2026. Chain locations make up 53% of them, against 44% across the U.S. That is 24.7 per 10,000 households, 52% above the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in Norfolk city was 103 in 2023, down 26.4% from 2019. That is one for every 922 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $203K have gone to businesses classed as clothing and shoe stores in Norfolk city. Population estimates show Norfolk city declined 2.9% from 2020 to 2025, against +3.1% for the U.S.
How Norfolk city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Norfolk city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.7 | 13.6 | 16.2 |
| Spending per listing | $727K | $1.6M | $1.3M |
| Households per official establishment | 922 | 1,380 | 1,273 |
| Official establishment growth, 2019–2023 | −26.4% | −14.1% | −12.2% |
| Population growth, 2020–2025 | −2.9% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,798 | $2,176 | $2,055 |
| Median household income | $66,109 | $93,170 | $80,734 |
| Groundwork market score | 18 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 140 → 103−26.4% over the period
- Employees, 2023
- 1,393
- Annual payroll, 2023
- $28.8M
- One-person businesses, 2023
- 156Businesses with no payroll
- Map listings, September 2026
- 235124 chain locations
- Listings at the U.S. rate for this spending
- 134The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $203K
SBA-backed loans to businesses classed as clothing and shoe stores in Norfolk city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Norfolk city
- Population, 2025 estimate
- 231,013−2.9% since 2020
- Households
- 94,965
- Median age
- 35.1
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.6
- Land area
- 53 sq. mi.
- People per square mile
- 4,385
- Median household income
- $66,109+28.1% vs. 2015–2019, before inflation
- Average household income
- $91,610
- Median home value
- $289,900
- Jobs located here
- 130,869
- Daytime population
- 273,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Norfolk city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Norfolk city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stafford County, VA | 97 | 19 | 3.6 | $7.2M | +8.3% | #1 of 2,087 |
| 2Frederick County, VA | 94 | 9 | 2.5 | $8.5M | +8.8% | #3 of 2,087 |
| 3Orange County, VA | 94 | 6 | 4.0 | $5.2M | +10.1% | #4 of 2,087 |
| 4Fauquier County, VA | 91 | 17 | 6.4 | $4M | +4.8% | #18 of 2,087 |
| 5Hanover County, VA | 91 | 26 | 6.1 | $3.8M | +5.6% | #21 of 2,087 |
| 6Rockingham County, VA | 89 | 16 | 4.9 | $3.9M | +6.6% | #30 of 2,087 |
| 7Falls Church city, VA | 89 | 5 | 8.0 | $3.5M | +3.3% | #31 of 2,087 |
| 8Suffolk city, VA | 88 | 25 | 6.6 | $3.1M | +10.4% | #42 of 2,087 |
| 9York County, VA | 86 | 19 | 7.0 | $3.3M | +1.6% | #63 of 2,087 |
| 10Greene County, VA | 86 | 6 | 7.5 | $2.8M | +6.6% | #65 of 2,087 |
| 73Norfolk city, VA | 18 | 235 | 24.7 | $727K | −2.9% | #1,982 of 2,087 |
Other business types in Norfolk city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry17
- Clothing and shoe stores18
- Laundromats17
- Dry cleaners37
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Norfolk city, VA?
Map listings as of September 2026 show 235 clothing and shoe stores in Norfolk city. 124 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 103 businesses with payroll classed as clothing and shoe stores in 2023, down 26.4% from 2019. Official counts list 156 one-person businesses without payroll.
How much do households in Norfolk city, VA spend on clothing, shoes and related services?
About $170.8M a year, or $1,798 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 235 clothing and shoe stores on map listings, it comes to $727K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 94,965 households in Norfolk city and national spending patterns by income.
How does Norfolk city, VA compare with the U.S. for clothing and shoe stores?
Norfolk city has 24.7 clothing and shoe stores per 10,000 households, 52% above the U.S. rate of 16.2. Spending per store is $727K, 43% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Norfolk city would have about 134, against 235 on map listings. There is one business with payroll in the industry for every 922 households, against one for every 1,273 across the U.S. The official count fell 26.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is Norfolk city, VA growing?
Population estimates put Norfolk city at 231,013 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 94,965 households. Median household income in Norfolk city is $66,109, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Norfolk city scores 18 for clothing and shoe stores (low), #1,982 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Norfolk city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Norfolk city
Screening a site or an acquisition in Norfolk city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Norfolk city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.