Groundwork

Clothing and laundry · County · Virginia

Clothing and shoe stores in Wise County, VA

How Wise County, VA compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #879 of 2,087 scored counties
#45 of 80 scored counties in Virginia

Listings
8
1 chain location (13%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$21.1M
On clothing, shoes and related services · $1,515 a household
Spending per listing
$2.6M
2.1 times the U.S.
Listings per 10k households
5.8
64% below the U.S.
Population, 2025
34,824
−3.5% since 2020

See the clothing and shoe stores around any address in Wise County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 8 clothing and shoe stores in Wise County. One of them (13%) is a chain location, against 44% across the U.S. That comes to 5.8 for every 10,000 households, 64% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Wise County comes to about $21.1M a year: $1,515 per household, 26% below the U.S. average. That works out to $2.6M per store, 2.1 times the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in Wise County was 4 in 2023. That is one for every 3,476 households, against one for every 1,273 across the U.S. Official counts list 18 one-person businesses without payroll.

Population estimates put the population change in Wise County from 2020 to 2025 at −3.5%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Wise County is 54 (upper middle), #879 of 2,087 scored counties and #45 of 80 scored counties in Virginia.

How Wise County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Wise County, VA compared with Virginia and the U.S.
MeasureWise CountyVirginiaU.S.
Listings per 10k households5.813.616.2
Spending per listing$2.6M$1.6M$1.3M
Households per official establishment3,4761,3801,273
Official establishment growth, 2019–2023n/a−14.1%−12.2%
Population growth, 2020–2025−3.5%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,515$2,176$2,055
Median household income$52,943$93,170$80,734
Groundwork market score5471

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 4
Employees, 2023
6
Annual payroll, 2023
$82K
One-person businesses, 2023
18Businesses with no payroll
Map listings, September 2026
81 chain location
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wise County

Population, 2025 estimate
34,824−3.5% since 2020
Households
13,905
Median age
42.7
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
403 sq. mi.
People per square mile
88
Median household income
$52,943+36.1% vs. 2015–2019, before inflation
Average household income
$64,112
Median home value
$118,600
Jobs located here
11,233
Daytime population
34,076Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wise County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Wise County marked.

Top counties in Virginia

Counties in Virginia ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA97193.6$7.2M+8.3%#1 of 2,087
2Frederick County, VA9492.5$8.5M+8.8%#3 of 2,087
3Orange County, VA9464.0$5.2M+10.1%#4 of 2,087
4Fauquier County, VA91176.4$4M+4.8%#18 of 2,087
5Hanover County, VA91266.1$3.8M+5.6%#21 of 2,087
6Rockingham County, VA89164.9$3.9M+6.6%#30 of 2,087
7Falls Church city, VA8958.0$3.5M+3.3%#31 of 2,087
8Suffolk city, VA88256.6$3.1M+10.4%#42 of 2,087
9York County, VA86197.0$3.3M+1.6%#63 of 2,087
10Greene County, VA8667.5$2.8M+6.6%#65 of 2,087
45Wise County, VA5485.8$2.6M−3.5%#879 of 2,087

Other business types in Wise County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Wise County, VA?

There are 8 clothing and shoe stores on map listings in Wise County as of September 2026. One of them (13%) is a chain location. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 4 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 18 one-person businesses without payroll.

How much do households in Wise County, VA spend on clothing, shoes and related services?

About $21.1M a year, or $1,515 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 8 clothing and shoe stores on map listings, it comes to $2.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 13,905 households in Wise County and national spending patterns by income.

How does Wise County, VA compare with the U.S. for clothing and shoe stores?

Wise County has 5.8 clothing and shoe stores per 10,000 households, 64% below the U.S. rate of 16.2. Spending per store is $2.6M, 2.1 times the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Wise County would have about 17, against 8 on map listings. There is one business with payroll in the industry for every 3,476 households, against one for every 1,273 across the U.S.

How fast is Wise County, VA growing?

Population estimates put Wise County at 34,824 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 13,905 households. The median household income in Wise County is $52,943 a year, 34% below the U.S. median of $80,734. That rose 36.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 54 for clothing and shoe stores (upper middle), #879 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wise County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Wise County

Screening a site or an acquisition in Wise County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.