Clothing and laundry · County · Virginia
Clothing and shoe stores in Staunton city, VA
Competitor counts, household spending and official business counts for clothing and shoe stores in Staunton city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #484 of 2,087 scored counties
#26 of 80 scored counties in Virginia
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $19.3M
- On clothing, shoes and related services · $1,703 a household
- Spending per listing
- $2.1M
- 68% above the U.S.
- Listings per 10k households
- 8.0
- 51% below the U.S.
- Population, 2025
- 26,801
- +3.8% since 2020
See the clothing and shoe stores around any address in Staunton city
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Staunton city comes to about $19.3M a year: $1,703 per household, 17% below the U.S. average. Spread across 9 clothing and shoe stores, that is $2.1M per store, 68% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Staunton city has 9 clothing and shoe stores on map listings as of September 2026. Chain locations make up 22% of them, against 44% across the U.S. Per 10,000 households, that is 8.0, 51% below the U.S. rate of 16.2.
In 2023, official counts showed 4 businesses with payroll in Staunton city classed as clothing and shoe stores. That is one for every 2,827 households, against one for every 1,273 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Staunton city from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). Staunton city scores 66 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #484 of 2,087 scored counties and #26 of 80 scored counties in Virginia. That puts it in the top quarter of counties.
How Staunton city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Staunton city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 13.6 | 16.2 |
| Spending per listing | $2.1M | $1.6M | $1.3M |
| Households per official establishment | 2,827 | 1,380 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −14.1% | −12.2% |
| Population growth, 2020–2025 | +3.8% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,703 | $2,176 | $2,055 |
| Median household income | $65,581 | $93,170 | $80,734 |
| Groundwork market score | 66 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 9
- Annual payroll, 2023
- $193K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Staunton city
- Population, 2025 estimate
- 26,801+3.8% since 2020
- Households
- 11,309
- Median age
- 41.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 20 sq. mi.
- People per square mile
- 1,303
- Median household income
- $65,581+24.7% vs. 2015–2019, before inflation
- Average household income
- $82,942
- Median home value
- $259,200
- Jobs located here
- 11,910
- Daytime population
- 25,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Staunton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for clothing and shoe stores, numbered among those based in Virginia, with Staunton city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stafford County, VA | 97 | 19 | 3.6 | $7.2M | +8.3% | #1 of 2,087 |
| 2Frederick County, VA | 94 | 9 | 2.5 | $8.5M | +8.8% | #3 of 2,087 |
| 3Orange County, VA | 94 | 6 | 4.0 | $5.2M | +10.1% | #4 of 2,087 |
| 4Fauquier County, VA | 91 | 17 | 6.4 | $4M | +4.8% | #18 of 2,087 |
| 5Hanover County, VA | 91 | 26 | 6.1 | $3.8M | +5.6% | #21 of 2,087 |
| 6Rockingham County, VA | 89 | 16 | 4.9 | $3.9M | +6.6% | #30 of 2,087 |
| 7Falls Church city, VA | 89 | 5 | 8.0 | $3.5M | +3.3% | #31 of 2,087 |
| 8Suffolk city, VA | 88 | 25 | 6.6 | $3.1M | +10.4% | #42 of 2,087 |
| 9York County, VA | 86 | 19 | 7.0 | $3.3M | +1.6% | #63 of 2,087 |
| 10Greene County, VA | 86 | 6 | 7.5 | $2.8M | +6.6% | #65 of 2,087 |
| 26Staunton city, VA | 66 | 9 | 8.0 | $2.1M | +3.8% | #484 of 2,087 |
Other business types in Staunton city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry50
- Clothing and shoe stores66
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Staunton city, VA?
Map listings as of September 2026 show 9 clothing and shoe stores in Staunton city. 2 of them (22%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 4 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in Staunton city, VA spend on clothing, shoes and related services?
About $19.3M a year, or $1,703 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 9 clothing and shoe stores on map listings, it comes to $2.1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.
How does Staunton city, VA compare with the U.S. for clothing and shoe stores?
Staunton city has 8.0 clothing and shoe stores per 10,000 households, 51% below the U.S. rate of 16.2. Spending per store is $2.1M, 68% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Staunton city would have about 15, against 9 on map listings. There is one business with payroll in the industry for every 2,827 households, against one for every 1,273 across the U.S.
How fast is Staunton city, VA growing?
Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 66 for clothing and shoe stores (upper middle), #484 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Staunton city. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Staunton city
Screening a site or an acquisition in Staunton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.